Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
3
3
Certificates
5
5
years of post-secondary education
Work History
Email Marketing Specialist
Zee Techno Solution:
Developed and executed email marketing campaigns targeting various customer segments.
Managed and optimized email lists, ensuring compliance with GDPR and other data protection
regulations.
Analyzed campaign performance using key metrics (open rates, click-through rates, conversions) and provided insights for continuous improvement.
Collaborated with the content and design teams to create engaging and visually appealing
email templates.
Conducted A/B testing to determine the most effective subject lines, email content, and send
times.
senior email marketing manager
VISECH Technologies Pvt Ltd:
Led the email marketing strategy to drive engagement and sales growth.
Oversaw the creation and implementation of personalized email campaigns, utilizing segmentation and customer behavior data.
Implemented marketing automation workflows to nurture leads and retain customers.
Coordinated with cross-functional teams to align email marketing efforts with overall marketing and sales strategies.
Monitored and reported on campaign performance, leveraging analytics to optimize future email marketing efforts.
Trained and mentored junior team members on best practices and new email marketing techniques.
Education
Master of Business Administration - Sales And Marketing
IOBM
Karachi
BBA - Marketing
University of Karachi
Karachi
02.2017 - 12.2021
Intermediate - Pre-engineering
Govt. Dehli college
Matriculation - Science
St. Jude's high school
Skills
Shopify
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Languages
English
Urdu
Certification
Lead generation
Timeline
BBA - Marketing
University of Karachi
02.2017 - 12.2021
Master of Business Administration - Sales And Marketing