Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
Websites
References
Timeline
Generic

Bakhtawar Choudary

Lahore

Summary

Dynamic and versatile professional with diverse experience spanning academics, marketing, and communications. Proven track record in the placement department, and marketing and outreach roles, with strong analytical and research-oriented skills. AI-savvy and always eager to explore innovative solutions and implement new strategies to drive results. Adept at leveraging a combination of creative thinking and data-driven approaches to achieve organizational goals and enhance engagement.

Overview

8
8
years of professional experience

Work History

Marketing and Out Reach Specialist

TAARA QUEST
Leipzig, GERMANY
06.2024 - Current
  • Analyzed the effectiveness of marketing campaigns through surveys and focus groups.
  • Monitored industry trends to identify potential areas of growth for the company's products or services.
  • Assisted in developing social media content for various platforms including Twitter, Facebook, LinkedIn, Instagram and YouTube.
  • Contributed creative ideas during brainstorming sessions related to upcoming PR campaigns.
  • Maintained professionality and efficiency while working closely with leadership.
  • Posted and updated content on social media outlets.
  • Analyzed key performance indicators to identify effective strategies.
  • Worked and implemented AI tools to improve efficiency and quality of work

Placement Officer

Lahore Grammar School (IDP)
Lahore, Pakistan
05.2022 - 12.2022
  • Developed and implemented recruitment strategies to identify potential candidates for placement.
  • Conducted interviews with prospective students, providing guidance on career paths and job opportunities.
  • Facilitated the development of student resumes, cover letters, and other professional documents.
  • Provided advice and assistance to students in preparing for job interviews.
  • Maintained accurate records of placements, internships, and other employment opportunities.
  • Analyzed data related to placement success rates in order to determine areas of improvement.
  • Cultivated relationships with local businesses and organizations to increase internship offerings.
  • Coordinated events such as job fairs, workshops, seminars., to connect employers with qualified individuals.

Marketing and Communications Manager

Institue of Chartered Accountants of Pakistan
Lahore, Pakistan
02.2021 - 10.2021
  • Developed and implemented effective marketing campaigns to increase brand awareness.
  • Conducted research on current market trends and customer preferences.
  • Managed external vendors for design, printing, advertising, public relations and promotional activities.
  • Coordinated with internal teams to develop communication strategies.
  • Organized events such as press conferences, product launches and promotional activities.
  • Analyzed data from marketing campaigns to evaluate performance and optimize results.
  • Prepared reports on campaign progress and presented findings to senior management team.
  • Assisted in developing budget plans for marketing initiatives.
  • Maintained relationships with key stakeholders in the industry to ensure continued success of campaigns.
  • Collaborated with creative teams to produce high-quality visuals for use in digital and print media materials.
  • Provided guidance on branding guidelines across all channels of communication.
  • Oversaw development of press releases and other documents for distribution.
  • Identified opportunities for cross-promotional partnerships with other brands.
  • Optimized inbound and outbound programs based on individual campaign reports and progress against targets.
  • Promoted company through advertising, social media, digital marketing, events and traditional media avenues.
  • Planned advertising campaigns for online, print and other mediums.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.

Marketing Executive

Arze-Pak Pakistan
Lahore, Pakistan
08.2019 - 01.2021
  • Developed marketing strategies and campaigns to increase brand awareness.
  • Created content for various digital channels, including website, social media and email.
  • Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
  • Conducted market research to identify consumer trends and preferences.
  • Organized promotional events such as conferences, trade shows and product launches.
  • Analyzed customer feedback to improve the quality of products and services.
  • Established pricing strategies for new products by analyzing competitive landscape.
  • Collaborated with sales team to develop targeted promotions and incentives programs.
  • Monitored competitor activities and prepared detailed reports on their performance metrics.
  • Designed innovative branding materials such as brochures, flyers, banners.
  • Maintained an up-to-date database of customers' contact information.
  • Ensured compliance with relevant laws and regulations in all marketing efforts.
  • Devised strategies for driving traffic towards company websites through SEO and SEM techniques.

Assistant Lecturer

Lahore Grammar School
Lahore, Pakistan
10.2017 - 12.2017
  • Reviewed student submissions of essays, projects and reports for accuracy, clarity and coherence.
  • Researched new teaching methods to enhance learning outcomes in the classroom setting.
  • Participated in departmental meetings to provide input on current initiatives.
  • Prepared lecture notes, handouts and supplemental materials for courses.

Lecturer

UCL-TILS Business School
Multan, Pakistan
08.2016 - 05.2017
  • Developed syllabi, lesson plans and lecture materials for courses taught.
  • Provided guidance to students on course selection, career planning, and other educational matters.
  • Organized study groups and provided additional instruction outside of the classroom as needed.
  • Evaluated student performance through tests, quizzes, presentations, projects, or other assessments.
  • Involved in departmental activities such as curriculum development, faculty meetings, advising sessions.
  • Created a positive learning environment by actively engaging with all students during class time.
  • Compiled feedback from students regarding course evaluations and implemented changes accordingly.

Education

Masters in International Business (MIB) - International Business

Monash University
Malaysia
07-2019

Skills



- Proficient in using ChatGPT for content creation and problem-solving
- Skilled in generating AI art and visuals using Midjourney
- Experienced with Hedra for data-driven decision-making
- Competent in designing and creating visual content with Canva
- Adept at collaborating and brainstorming using Miro Board
- Knowledgeable in managing projects and databases with Airtable
- Proficient in organizing tasks and notes with Notion
- Experienced in community management and communication via Discord
- Skilled in team communication and project management using Slack
- Proficient in document creation and collaboration using Google Docs
- Experienced in using Microsoft Teams for collaboration and communication
- Strong design thinking capabilities for creative problem-solving
- Excellent interpersonal skills for effective collaboration and communication
- Strong time management skills to ensure timely project delivery
- Proficient in conflict resolution to maintain a positive and productive work environment

Affiliations

Beyond my professional pursuits, I am passionate about cooking, where I love exploring diverse cuisines and experimenting with new recipes to enhance my culinary skills. I am an avid reader, constantly immersing myself in a variety of genres to stay informed, inspired, and continuously learn. Traveling is another key interest of mine; I enjoy discovering new cultures and places, which broadens my perspective and enriches both my personal and professional life.

Accomplishments

    I have been awarded a higher distinction in International Trade Law and distinctions in multiple academic units, including International Business Strategy, International Economics, and International Management by Monash University Malaysia. These achievements reflect my strong analytical and research-oriented mindset, as well as my dedication to academic excellence.

Languages

Urdu
First Language
English
Proficient (C2)
C2

References

References available upon request.

Timeline

Marketing and Out Reach Specialist

TAARA QUEST
06.2024 - Current

Placement Officer

Lahore Grammar School (IDP)
05.2022 - 12.2022

Marketing and Communications Manager

Institue of Chartered Accountants of Pakistan
02.2021 - 10.2021

Marketing Executive

Arze-Pak Pakistan
08.2019 - 01.2021

Assistant Lecturer

Lahore Grammar School
10.2017 - 12.2017

Lecturer

UCL-TILS Business School
08.2016 - 05.2017

Masters in International Business (MIB) - International Business

Monash University
Bakhtawar Choudary