Manage content creation and development for airlines, including Qatar and Emirates, ensuring compliance with in-flight entertainment standards.
Screen movies and write reviews to enhance the passenger experience.
Co Owner
Heartstring Connection
Remote, Pakistan
12.2023 - Current
Co-founded Heartstrings Connections, a small business focused on creating custom and meaningful gifts for individuals.
Conceptualized the business idea, identified target market, and defined product offerings.
Designed products with emphasis on uniqueness and personalization, resulting in enhanced sentimental value for customers
Promoted business via social media, word-of-mouth, and local events to raise brand awareness and drive customer acquisition.
Managed packaging and presentation of our products, paying attention to detail to create a memorable unboxing experience for our customers.
Content Creator
Locoh
Lahore, Pakistan
10.2023 - 01.2024
Curated and developed engaging content for Locoh's Instagram platform, effectively promoting and showcasing the company's products and services.
Utilized effective social media strategies to enhance Locoh's brand visibility and actively engage with the target audience, amplifying the impact of the company's marketing and promotional campaigns.
Content Curator Intern
Propergaanda
Remote, Pakistan
10.2023 - 12.2023
Curated and created written content for news articles as an intern at Propergaanda, a reputable news outlet.
Designed visually appealing posters using Canva to accompany articles, enhancing engagement and shareability of the news content.
Content Writer Intern
InPlug
Lahore, Pakistan
09.2023 - 10.2023
Contributed to enhancing online visibility and driving organic traffic for client websites as an SEO Agency Content Writer Intern.
Supported the agency's SEO strategies by crafting compelling content tailored to optimize search engine performance.
Assisted clients in achieving their digital marketing goals by implementing effective content strategies to improve website rankings and increase online presence.
Sales Intern
Kaghaz Ghar
Lahore, Pakistan
06.2023 - 08.2023
Gained valuable sales and marketing experience during an internship at Kaghaz Ghar, Lahore.
Actively contributed to sales team meetings, providing valuable input and assisting in the development of strategies for driving sales growth.
Developed sales techniques and customer relationship management skills through hands-on experience and mentorship from senior professionals.
Assisted in executing sales campaigns and initiatives, gaining practical insights into effective sales tactics and strategies.
Social Media Manager
Zoci
Remote, Pakistan
03.2023 - 06.2023
Managed the social media page of a clothing brand, acquiring hands-on experience in running a business page and effectively catering to customer queries.
Implemented marketing strategies to enhance brand awareness and drive engagement, leveraging social media platforms for product showcasing and interaction with target audience.
Utilized customer feedback and insights from social media interactions to guide marketing decisions and enhance online brand presence.
Teaching Intern
Amin Makhtab
Lahore, Pakistan
06.2019 - 08.2019
Managed packaging and presentation to create a memorable unboxing experience for customers with meticulous attention to detail.
Conducted home visits as part of field projects to gain insights into students' individual needs and challenges.
Applied acquired knowledge from workshops to develop customized education plans and interventions for individual students.
Collaborated with educators and families to implement effective strategies that supported the academic and personal development of students with special needs.
Through hands-on experience and training, gained a deeper understanding of the complexities of special education and the importance of personalized support for students.
Education
Bachelor's in Business -
Forman Christian College (A Chartered University)
11.2025
Intermediate -
Kinnaird College for Women
07.2021
School of Contemporary and Islamic Learning (SCIL)
Head of Protocols at FORMUN (Model United Nations), responsible for overseeing protocol arrangements and ensuring smooth proceedings during the event.
Director of Management at Forman Supports Society, where I led initiatives to support various causes and manage logistical aspects of events and projects.
Sub Lead Management at Forman Dramatics Society, involved in organizing and coordinating activities to promote theater arts and enhance the society's operations.
Acted in multiple plays, showcasing my talent and passion for performing arts while contributing to the success of theatrical productions.
Timeline
Content Executive
MHM Media
12.2023 - Current
Co Owner
Heartstring Connection
12.2023 - Current
Content Creator
Locoh
10.2023 - 01.2024
Content Curator Intern
Propergaanda
10.2023 - 12.2023
Content Writer Intern
InPlug
09.2023 - 10.2023
Sales Intern
Kaghaz Ghar
06.2023 - 08.2023
Social Media Manager
Zoci
03.2023 - 06.2023
Teaching Intern
Amin Makhtab
06.2019 - 08.2019
Bachelor's in Business -
Forman Christian College (A Chartered University)
Intermediate -
Kinnaird College for Women
School of Contemporary and Islamic Learning (SCIL)