Ayesha Yousaf
Digital Marketer
Karachi
Work Preference
Work Type
Full TimePart TimeGig WorkLocation Preference
On-SiteHybridRemoteImportant To Me
Career advancementCompany CulturePersonal development programsTeam Building / Company RetreatsPaid sick leaveWork from home option401k matchSummary
Dynamic professional with a robust background in client services and account management, poised to deliver impactful results. Expertise in relationship building, problem-solving, and strategic planning drives success across diverse environments. Recognized for fostering team collaboration and adeptly adapting to evolving needs, ensuring alignment with organizational goals. Strong communication, negotiation, and leadership skills enhance the ability to influence stakeholders and achieve desired outcomes.
Overview
3
3
years of professional experience
5
5
Certificates
Work History
Client Service Account Manager
Sprint Digital Marketing Solutions
12.2024 - Current
- Cultivated and nurtured strong client relationships, serving as the primary liaison while understanding client needs and aspirations.
- Supervised daily operations of client accounts, ensuring seamless campaign execution and adherence to schedules.
- Formulated strategic advertising and marketing plans specifically tailored to each client's objectives and target demographic.
- Collaborated with creative, media, and production teams to guarantee the successful delivery of advertising campaigns from inception to completion.
- Oversaw and managed campaign budgets, ensuring optimal resource allocation and cost efficiency.
- Evaluated campaign performance data, delivering regular reports to clients while offering insightful recommendations for optimisation.
- Proactively addressed client concerns and challenges, providing innovative solutions to fulfil their requirements.
- Kept abreast of industry trends, emerging technologies, and competitive dynamics to equip clients with current insights.
- Exemplified outstanding project management and organisational skills to ensure smooth campaign execution.
Digital Marketing Trainer | Part- Time
Saylani Mass IT Training
11.2024 - Current
- Designed and delivered comprehensive digital marketing training sessions, covering SEO, PPC, social media marketing, email marketing, and analytics for students and professionals.
- Developed, updated, and enhanced digital marketing course materials, including presentations, exercises, and case studies.
- Evaluated student performance through assignments, quizzes, and practical projects, providing constructive feedback.
- Continuously researched emerging digital marketing tools, trends, and strategies, integrating relevant content into training materials.
- Self-motivated, with a strong sense of personal responsibility.
Digital Marketing Intern
Atlas Insurance Limited Pakistan
08.2024 - 09.2024
- Acquired valuable experience in the digital marketing field, applying theoretical knowledge to practical work situations.
- Managed social media accounts to enhance company visibility, generating increased interest from potential clients.
- Assessed social media performance metrics to refine and optimise content strategy.
Digital Marketing Coordinator
OWS- Our World of Style
03.2023 - 10.2023
- Coordinated promotional events both online and offline to elevate brand awareness.
- Implemented A/B testing across various channels to identify the most effective tactics.
- Enhanced brand visibility through dynamic social media campaigns, producing captivating content.
- Increased website traffic by deploying effective SEO strategies and optimising online content.
Education
Diploma - Strategic Marketing
04.2001 -
Diploma - Digital Marketing
11.2023
Completed professional development in digital marketing, acquiring expertise in Website Design, SEO, SMM, Google Analytics, and advertising campaign strategy.
Bachelor's - BBA- IT (HONS)
01.2007
Skills
Social Media Management
Certification
Five Digital Marketing Strategies to Drive Conversions
Accomplishments
- Collaborated with team of5 in the development of Fast n Accurate Logistics local search visibility.
Languages
English
Upper intermediate (B2)
Urdu
Advanced (C1)
Software
Canva
Slack
Microsoft Teams
SEMrush
Google Analytics
Meta Business Suite
WordPress
Google Keyword Planner
Clickup
Google Ads
Facebook Ads
Google Workspace
MailChimp
Brevo
Linkedin Ads
Timeline
[Public Speaking and Communication]
08-2025
Five Digital Marketing Strategies to Drive Conversions
07-2025
Client Service Account Manager - Sprint Digital Marketing Solutions
12.2024 - Current
Digital Marketing Trainer | Part- Time - Saylani Mass IT Training
11.2024 - Current
Advanced SEO: Developing an SEO-Friendly Website
08-2024
Digital Marketing Intern - Atlas Insurance Limited Pakistan
08.2024 - 09.2024
Learning Local SEO
07-2024
Digital Marketing Coordinator - OWS- Our World of Style
03.2023 - 10.2023
Institute of Business Administration - Diploma, Strategic Marketing
04.2001 -
Kohat University of Science and Technology - Bachelor's, BBA- IT (HONS)
Institute of Business Administration- IBA CICT - Diploma, Digital Marketing
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