AYESHA SAJJAD
Multan
Summary
Dynamic Textile professional with 6 years of experience in Textile Marketing and Merchandising and supply chain management. Specialized in Home Textile, Towels, Technical and Fashion Fabrics. Proven expertise in product development, optimising supply chain, sourcing, market analysis and enhancing product assortment to meet customers' demand.
Overview
2
2
Languages
1
1
Certification
10
10
years of professional experience
Work History
Marketing Manager
Roomi Fabrics Limited
Multan, Pakistan
09.2023 - 08.2026
- Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns.
- Optimised sales methods to best acquire, develop and retain customers.
- Textile Products (Fabric, Bed Linen and Towels) Marketing to target customers and increase sales.
- Conducted cost analysis to determine product pricing.
- Addressed customer feedback regarding product range and availability, improving satisfaction.
- Travelled domestically and internationally for marketing, sales and Textile Fairs.
- Developed strong relationships with vendors to ensure timely delivery of merchandise.
- Chosen merchandise based on quality, price, and market demand. based on price, quality and demand.
- Processed and organised orders to ensure client specifications were met. efficiently to meet client's requirements.
- Coordinated and implemented production processes to ensure timely order delivery in accordance with compliance and quality standards.
- Trained new staff on merchandising techniques and company standards, enhancing team performance.
- Managed logistics operations, coordinating transportation, warehousing, and inventory control to optimise supply chain efficiency.
Marketing Executive
Roomi Fabrics Limited
Multan, Pakistan
12.2019 - 08.2023
- Developed new products based on market trends and customer feedback.
- Optimised supply chain processes to improve efficiency and reduce costs.
- Sourced production materials by evaluating suppliers for quality and cost-effectiveness.
- Conducted daily reporting and production analysis to monitor and achieve targeted shipments.
- Gained expertise in textile production processes, enhancing value addition in towels and home textiles.
Visiting Lecturer
Bahauddin Zakariya University
01.2017 - 01.2018
- Delivered Business and Entrepreneurship development lectures to BSc students, fostering critical understanding of core concepts.
- Facilitated exploration of business and marketing topics through engaging coursework and collaborative projects, enhancing student learning experience.
- Created presentations to deliver lecture material in classroom and online learning environments.
- Integrated technology in teaching methods, utilising online platforms to supplement traditional classroom instruction.
- Fostered a positive learning environment that encouraged student participation and engagement in the subject matter.
Education
M.Phil - Economics
Bahauddin Zkariya University
01-2017
MSC - Economics
Bahauddin Zakariya University
01-2008
Skills
Market Analysis
- Cost Analysis
- Product Development
- Supply chain optimization
- Logistics Coordination
- Vendor relationship management
- Supplier relationship management
- Supplier Evaluation
- Budget control
- Customer Retention Strategies
- Customer engagement and interaction
- Strong Communication
- Negotiation
- Stakeholder Engagement
- Efficient time management
- Merchandising expertise
Certification
- Better Cotton Initiative, Integrated Spinners
- Course on Better Cotton Initiative
- Awareness Training Course on ISO 9001:2015, Quality Management System, SGS Academy
- Event on 'Social Integration and inequality in London', London School of Economics
Languages
Urdu
Proficient
C2
English
Proficient
C2
Timeline
Marketing Manager
Roomi Fabrics Limited
09.2023 - 08.2026
Marketing Executive
Roomi Fabrics Limited
12.2019 - 08.2023
Visiting Lecturer
Bahauddin Zakariya University
01.2017 - 01.2018
M.Phil - Economics
Bahauddin Zkariya University
MSC - Economics
Bahauddin Zakariya University