SQL
AYESHA IDRIS MALA
Karachi
Summary
Data-driven analyst attentive to system needs and knowledgeable about best practices. Focused on continuous improvement and optimisation in face of changing demands on efficiency, functionality and performance. Iterates professionally and delivers on-specification systems.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Senior Executive Editor
Intersys Limited
Karachi
03.2024 - 11.2024
- Considered implications of translation and internationalisation of content for intentional word choice.
- Provided writing team with tools to improve efficiency and accuracy, including constructive feedback and templates.
- Used software to mark-up content for swift communication with writing team.
Content Editor
Folio3
Karachi
12.2023 - 03.2024
- Supported accuracy and prohibited spread of misinformation, thoroughly fact-checking all content before publication.
- Reviewed diverse content for readability, clarity and conformance to established style guidelines.
- Generated reports detailing content performance metrics and presented actionable solutions for areas in need of improvement.
Senior Executive Editor
Intersys Limited
Karachi
12.2022 - 11.2023
- Fact-checked content to prevent publication of false information.
- Briefed writers on scope of writing projects, giving appropriate contextual information to boost quality of work.
- Leveraged digital proofreading tools to flag and fix grammatical errors.
- Crafted compelling copy in full adherence to different style guides and tones of voice.
Senior Content Marketing Executive
Logicose
Karachi
10.2021 - 12.2022
- Strictly adhered to different style guides to produce consistent and compliant copy.
- Produced high-quality and consistent work with minimal mistakes to reduce editing time.
- Explored different writing styles to attract and engage new audiences.
Senior Editor & Team Coordinator
Klarecon
Tel Aviv
03.2020 - 09.2021
- Monitored team dynamics and addressed conflicts to maintain positive, efficient work environment.
- Conducted quality assurance measures to maintain high standards of service delivery.
- Served as main point of contact for team members, addressing queries and concerns.
- Helped writing team to refine content and embody brand voice.
- Located Subject Matter Experts (SMEs) to review content for inaccuracies.
Freelance Content Creator
Self-Employed
Karachi
10.2017 - 03.2020
- Monitored industry trends and competitor content to adapt and innovate content strategies accordingly.
- Audited content for accuracy, relevance and alignment with brand messaging.
- Partnered with influencers for product placements and endorsements, expanding brand reach.
Education
Bachelors of Engineering (B.E.) - Telecommunications
NED University of Engineering and Technology
Karachi, Sindh 01.2013 - 10.2017
Skills
Analytics Software Usage
Software
PowerBI
MS Excel
Python
Languages
English
Fluent
Urdu
Native
Certification
Google Data Analytics Professional Certification, Coursera
References
References available upon request.
Timeline
Google Data Analytics Professional Certification, Coursera
08-2024
Senior Executive Editor
Intersys Limited
03.2024 - 11.2024
Content Editor
Folio3
12.2023 - 03.2024
Senior Executive Editor
Intersys Limited
12.2022 - 11.2023
Senior Content Marketing Executive
Logicose
10.2021 - 12.2022
Senior Editor & Team Coordinator
Klarecon
03.2020 - 09.2021
Freelance Content Creator
Self-Employed
10.2017 - 03.2020
Bachelors of Engineering (B.E.) - Telecommunications
NED University of Engineering and Technology
01.2013 - 10.2017
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