Senior Digital Marketing Executive with 12+ years of international experience driving growth and performance across the U.S., UK, Canada, and Middle East. Proven expertise in SEO, Google Ads (Search, Display, Shopping, Performance Max), and Social Media Marketing, delivering measurable impact for eCommerce, B2B, healthcare, real estate sectors and multiple professional service firms.
Specialized in technical SEO, advanced analytics, and performance-driven marketing strategies, with a consistent record of enhancing organic visibility, accelerating lead generation, and maximizing ROI. Adept at leading multi-channel digital initiatives, optimizing PPC campaigns, and managing cross-functional teams. Recognized for scaling traffic and revenue for global clients through data-driven insights, innovative solutions, and strategic leadership.
Key Projects & Achievements:
Key Achievements & Technical Expertise:
U.S.-Based International Agency – New York
Key U.S. Canada Projects:
Key Achievements:
Middle East Digital Marketing Agency – KSA, UAE and Australia
Key Projects:
U.S.-Based Full Digital Marketing Agency & Software House
Key U.S. Canada Projects:
Digital Marketing Expertise
End-to-end campaigns for US, Canada, UK, and Middle East markets, including segmentation, competitor benchmarking, and omni-channel integration
Business analysis, KPI definition, and gap analysis to optimize sales funnels, customer journeys, and ROI
Plan scalable campaigns integrating SEO, PPC, Social Media, Email Marketing, and CRO
SEO (Search Engine Optimization)
Technical SEO: Audits, crawl/error analysis, Core Web Vitals, mobile-first, structured data, hreflang, site architecture
On-Page SEO: Keyword mapping, meta optimization, H1-H6 hierarchy, content clustering, TF-IDF/LSI/NLP optimization, schema markup
Off-Page SEO: Link Building & Authority Development: High-authority backlinks, guest blogging, digital PR, niche citations Local listings & citations for multi-location SEO
Content-driven link acquisition: article sharing, blogging, profile building
Local & International SEO: Google Business Profile optimization, geo-targeting, multi-location and multilingual site SEO
Google Ads (PPC/SEM)
Campaign types: Search, Display, Shopping, YouTube, Performance Max, Smart campaigns, RLSA, audience targeting
Bid & budget optimization: tCPA, tROAS, Maximize Conversions, manual overrides for high-value campaigns
Landing page optimization, CRO, A/B testing, heatmaps
Reporting: GA4, Data Studio dashboards, CTR, conversions, ROAS
Social Media Marketing (SMM/SMO)
Organic Strategy: Platform-specific content, engagement optimization, content calendars, community management
Paid campaigns: LinkedIn, Facebook, Instagram, TikTok; multi-variate testing and audience segmentation
Social Analytics: Monitoring brand mentions, competitor activity, sentiment, and campaign performance
Analytics & Reporting
GA4, GSC, Tag Manager, Microsoft Clarity
Multi-channel attribution, KPI tracking, executive dashboards
Monthly SEO & PPC reports with actionable recommendations
Tools Platforms
SEO: SEMrush, Ahrefs, Moz, Screaming Frog, Surfer SEO, Yoast, Rank Math, DeepCrawl
PPC: Google Ads, Merchant Center, Keyword Planner, Optmyzr, Ads Editor Analytics: GA4, GSC, Tag Manager, Data Studio, Hotjar, Microsoft Clarity
SMM: Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Sprout Social, Buffer
CMS: WordPress, Shopify, Magento, Wix, Squarespace