Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Ayaz Mahmood

Ayaz Mahmood

Senior Digital Marketing Expert
Lahore

Summary

Senior Digital Marketing Executive with 12+ years of international experience driving growth and performance across the U.S., UK, Canada, and Middle East. Proven expertise in SEO, Google Ads (Search, Display, Shopping, Performance Max), and Social Media Marketing, delivering measurable impact for eCommerce, B2B, healthcare, real estate sectors and multiple professional service firms.

Specialized in technical SEO, advanced analytics, and performance-driven marketing strategies, with a consistent record of enhancing organic visibility, accelerating lead generation, and maximizing ROI. Adept at leading multi-channel digital initiatives, optimizing PPC campaigns, and managing cross-functional teams. Recognized for scaling traffic and revenue for global clients through data-driven insights, innovative solutions, and strategic leadership.

Overview

12
12
years of professional experience

Work History

Senior Digital Marketing Expert

Tech Peak
03.2023 - Current
  • U.S.-Based Digital Marketing Agency – Driving Growth for B2B, eCommerce & Service Businesses
  • Lead SEO, Google Ads, and Social Media campaigns for enterprise clients, managing ad budgets exceeding $10K/month.
  • Business analysis and competitor research; implemented SEO strategies, schema, Core Web Vitals, keyword clustering, and internal linking.
  • Managed advanced Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube).
  • Social Media campaigns: LinkedIn, Facebook, Instagram; generated qualified leads.
  • Created executive dashboards tracking KPIs across SEO, PPC, and social media.


Key Projects & Achievements:

  • Bitx Capitals – Business Funding Services, Connecticut, USA: Organic Traffic +180%, Top 10 SERP Rankings for 45 Keywords, ROAS 3x.
  • Insight Counseling – Mental Health Services, Indiana, USA: SEO Improvements – Organic Traffic +220%, CTR +28%, Form Submissions +75%, Appointment Bookings +65%
  • Boston Hair - Hair Transplant Clinic – Boston, USA: SEO, Structured Data & Hreflang Optimization – Organic Traffic +250%, Keyword Rankings in Top 10 +65%, CTR +32%, Organic Leads +210%, ROAS 5.2x. Google Ads Optimization – Clicks +180%, Conversions +140%, CPA -35%.
  • Cat Evolution – Australia & New Zealand: Automated Litter Box | Litter-Robot | Cat Wellness Products. SEO Improvements: Organic Traffic +185%, Top 10 Keyword Rankings +65%, CTR +28%, Product Page Conversions +90%. Google Ads Campaign: Clicks +170%, Conversions +130%, ROAS 4.5x, CPA -32%.
  • Luxury Lifestyle Brand – Miami, USA: SEO & Google Ads, sales +$50k annually, social engagement +18%.
  • B2B Tech Solutions – Chicago, USA: Technical SEO, remarketing, Google Ads leads 200+


Key Achievements & Technical Expertise:

  • Scaled organic traffic, leads, and revenue for multiple high-value U.S. clients through integrated SEO, PPC, and Social Media strategies.
  • Developed high-performing Google Ads campaigns (Search, Display, Performance Max, Responsive Ads, YouTube) achieving consistent ROAS above 3.5x.
  • Delivered LinkedIn & Facebook lead generation campaigns producing qualified B2B leads with cost-efficient CPL.
  • Optimized Core Web Vitals, structured data, schema markup, and site architecture to improve rankings and CTR.
  • Created executive dashboards in Data Studio tracking KPIs across SEO, PPC, and Social Media channels.
  • Successfully executed multi-channel international campaigns for U.S.-based Services, eCommerce and lifestyle clients, driving measurable ROI.

Digital Marketing Expert

HTML Pro
04.2020 - 03.2023

U.S.-Based International Agency – New York

  • Developed international SEO strategies, conducted in-depth technical audits, advanced keyword research, content optimization, site speed & Core Web Vitals improvements, structured data implementation, hreflang management, backlink profile analysis, conversion rate optimization (CRO), and Google Analytics 4 tracking setups.
  • Managed Google Ads campaigns with advanced targeting, bid strategy optimization, A/B testing of ad creatives, audience segmentation, and ROI-focused budget allocation.


Key U.S. Canada Projects:

  • Law Offices of David S. Chesley – California, USA: SEO Improvements – Organic Traffic +185%, Top 10 Keyword Rankings +70%, Local Map Pack Visibility +55%, CTR +22%, Form Submissions +95%, Client Calls +80%.
  • Urban Furniture USA: Organic traffic +220%, conversion rate 0.8% → 3.4%, backlinks DA +38%.
  • AZULE KITCHENS – Ontario, Canada: SEO Improvements – Organic Traffic +165%, Top 10 Keyword Rankings +60%, Local Search Visibility +75%, CTR +20%, Website Inquiries +90%, Showroom Visits +55%.
  • Skin Care and Beauty Brand – New York: Local SEO, appointment bookings +35%, CPL reduction 28%.
  • Rendlen Systems – USA. IT Maintenance & Support | Network Integration | Cybersecurity | Cloud Services. SEO Improvements – Organic Traffic +175%, Keyword Rankings +65%, Local Visibility +70%, CTR +24%, IT Support Leads +85%, Network Integration Inquiries +90%, Cybersecurity Requests +75%, Cloud Service Conversions +80%.


Key Achievements:

  • Reduced crawl errors across multiple client websites by 80% through technical audits and optimizations.
  • Improved organic visibility and traffic for high-value eCommerce and Services clients in U.S.
  • Successfully executed multi-channel Google Ads campaigns with measurable ROI improvements.
  • Developed monthly SEO & PPC performance reports with competitor benchmarking and actionable recommendations.

SEO Specialist / Digital Marketing Expert

Astute Solutions
10.2017 - 03.2020

Middle East Digital Marketing Agency – KSA, UAE and Australia


  • Led SEO strategy for Gym, finance, education, and real estate clients across Australia, Canada and Middle East.
  • Conducted advanced technical SEO audits, resolving crawl errors, fixing duplicate content, optimizing XML sitemaps, robots.txt, canonical tags, and ensuring mobile-first indexing.
  • Optimized Core Web Vitals (LCP, FID, CLS), improving site speed and overall UX for higher rankings and engagement.
  • Performed in-depth keyword research using SEMrush, Ahrefs, and Google Keyword Planner; mapped keywords by intent for blogs, landing pages, and product pages.
  • Developed on-page optimization strategies: meta titles, meta descriptions, H1-H6 tags, internal linking structures, image optimization, structured data (Schema.org), and content clustering for semantic relevance.
  • Implemented off-page SEO and link-building campaigns, including guest blogging, niche directory submissions, digital PR, Web 2.0 properties, and industry-specific citations.
  • Executed local SEO campaignsfor KSA and UAE clients: Google Business Profile optimization, NAP consistency, local schema markup, and geo-targeted content.
  • Monitored website performance using Google Analytics, GA4, Search Console, and Data Studio dashboards to track organic traffic, CTR, rankings, and conversion metrics.
  • Produced monthly SEO reports with actionable recommendations for content, site structure, link-building, and technical improvements.


Key Projects:

  • Global MedCare – UAE:100+ landing pages optimized, 30+ keywords in Top 3 SERPs.
  • Real Estate – Dubai: Top 10 SERP rankings for 20+ competitive keywords.
  • Education – KSA: Organic visibility +160% in 8 months.
  • Gym Services – Australia: Organic Traffic +150%, Top 10 SERP Rankings for 25+ Keywords.

SEO Expert

ESP Interactive Solutions
08.2013 - 07.2017

U.S.-Based Full Digital Marketing Agency & Software House

  • Strategy & Audits – End-to-end SEO planning, technical site audits, Core Web Vitals, structured data, hreflang.
  • On-Page SEO – Keyword optimization, content updates, meta tags, internal linking, image SEO.
  • Off-Page SEO – Link building, guest posting, local citations, authority signals.
  • Content SEO – Blog strategy, landing page optimization, content gap analysis.
  • Local & International SEO – Google Business Profile, geo-targeting, multilingual SEO.
  • Reporting & Analytics – Monthly SEO reports, GA4 tracking, performance insights.
  • CRO – A/B testing, lead form optimization, user behavior analysis.


Key U.S. Canada Projects:

  • Liuna Station Ontario, Canada – Weddings | Corporate Events | Galas | Banquets | Private Functions: SEO Improvements – Organic Traffic +170%, Keyword Rankings in Top 10 +20%, Local Search Visibility +80%, CTR +25%, Event Inquiries +95%, Wedding Bookings +85%.
  • TechStore USA: Organic traffic +180%, DA 28→45, Top 10 SERP for 50+ keywords.
  • The Spoiled Mama – USA: Skincare for Pregnancy | Postpartum | Breastfeeding | Natural Ingredients. SEO Improvements – Organic Traffic +200%, Top 10 Keyword Rankings +70%, CTR +30%, Online Sales +120%, Repeat Customers +85%.
  • The Academy for Leadership and Training – USA: Leadership Development | Corporate Training | HR Training | Executive Coaching. SEO Improvements – Organic Traffic +160%, Top 10 Keyword Rankings +55%, CTR +22%, Program Inquiries +90%, Corporate Enrollments +75%.

Education

Masters - English Literature

University of the Punjab
01.2008

Skills

    Digital Marketing Expertise

    End-to-end campaigns for US, Canada, UK, and Middle East markets, including segmentation, competitor benchmarking, and omni-channel integration

    Business analysis, KPI definition, and gap analysis to optimize sales funnels, customer journeys, and ROI

    Plan scalable campaigns integrating SEO, PPC, Social Media, Email Marketing, and CRO

    SEO (Search Engine Optimization)

    Technical SEO: Audits, crawl/error analysis, Core Web Vitals, mobile-first, structured data, hreflang, site architecture

    On-Page SEO: Keyword mapping, meta optimization, H1-H6 hierarchy, content clustering, TF-IDF/LSI/NLP optimization, schema markup

    Off-Page SEO: Link Building & Authority Development: High-authority backlinks, guest blogging, digital PR, niche citations Local listings & citations for multi-location SEO
    Content-driven link acquisition: article sharing, blogging, profile building

    Local & International SEO: Google Business Profile optimization, geo-targeting, multi-location and multilingual site SEO

    Google Ads (PPC/SEM)

    Campaign types: Search, Display, Shopping, YouTube, Performance Max, Smart campaigns, RLSA, audience targeting

    Bid & budget optimization: tCPA, tROAS, Maximize Conversions, manual overrides for high-value campaigns

    Landing page optimization, CRO, A/B testing, heatmaps

    Reporting: GA4, Data Studio dashboards, CTR, conversions, ROAS

    Social Media Marketing (SMM/SMO)

    Organic Strategy: Platform-specific content, engagement optimization, content calendars, community management

    Paid campaigns: LinkedIn, Facebook, Instagram, TikTok; multi-variate testing and audience segmentation

    Social Analytics: Monitoring brand mentions, competitor activity, sentiment, and campaign performance

    Analytics & Reporting

    GA4, GSC, Tag Manager, Microsoft Clarity

    Multi-channel attribution, KPI tracking, executive dashboards

    Monthly SEO & PPC reports with actionable recommendations

    Tools Platforms

    SEO: SEMrush, Ahrefs, Moz, Screaming Frog, Surfer SEO, Yoast, Rank Math, DeepCrawl

    PPC: Google Ads, Merchant Center, Keyword Planner, Optmyzr, Ads Editor Analytics: GA4, GSC, Tag Manager, Data Studio, Hotjar, Microsoft Clarity

    SMM: Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Sprout Social, Buffer

    CMS: WordPress, Shopify, Magento, Wix, Squarespace

Timeline

Senior Digital Marketing Expert

Tech Peak
03.2023 - Current

Digital Marketing Expert

HTML Pro
04.2020 - 03.2023

SEO Specialist / Digital Marketing Expert

Astute Solutions
10.2017 - 03.2020

SEO Expert

ESP Interactive Solutions
08.2013 - 07.2017

Masters - English Literature

University of the Punjab
Ayaz MahmoodSenior Digital Marketing Expert