Summary
Overview
Work History
Education
Skills
Certification
References
Projects
Languages
Responsibilities and Capabilities
Timeline
Generic

Awais Sarwar Awan

Lahore

Summary

Adept at crafting comprehensive digital strategies, I spearheaded SEO and digital marketing initiatives, enhancing client visibility and web rankings significantly. With expertise in analytics and a knack for project management, my leadership boosted organic traffic and optimized online presence, leveraging skills like SEO research and technical SEO.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Ovex Technologies
08.2019 - Current
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
  • Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
  • Optimized web pages for higher search engine rankings using SEO techniques.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.
  • Conducted keyword research to identify new opportunities in organic search results.

SEO Manager

Concept Beans
04.2014 - 12.2015
  • Directed all aspects of SEO campaigns, from research and on-page optimization to backlink acquisition and content creation.
  • Responsible for applying SEO best practices to increase organic traffic, improve site ranking, and enhance client visibility on search engines.
  • Conducted keyword research, competitor analysis, and site audits to ensure compliance with SEO standards.
  • Web Design, Software Development, and IT Solutions

SEO Executive

ZAN Solutions
10.2012 - 04.2014
  • Managed multiple client accounts and improved organic search visibility through technical SEO and content optimization.
  • Created content strategies to boost organic traffic, optimize site pages for search engines, and drive online sales.
  • Engaged in regular SEO audits, on-page optimization, and off-page strategies to ensure clients ranked higher on SERPs.
  • Web Design, Software Development, and IT Solutions

Link Builder & SEO

Systelligence Corporation
03.2009 - 10.2012
  • Company Overview: Canada-based Web Design & Software Development.
  • Led link-building efforts, managed SEO campaigns, and conducted regular site analysis to ensure optimal performance on search engines.
  • Worked closely with content teams to ensure keywords were effectively integrated into web copy and optimized for ranking.
  • Used tools like Google Analytics, SEMrush, and Moz to track performance and identify growth opportunities.
  • Canada-based Web Design and Software Development

Education

Bachelor of Science -

Punjab University
01.2008

Intermediate (I.C.S) -

Board of Intermediate and Secondary Education
Lahore
01.2006

Matriculation (Science) -

Board of Intermediate and Secondary Education
Lahore
01.2004

Skills

  • Social media expert
  • Pay-per-click advertising
  • SEO proficiency
  • Audience outreach
  • Optimizing ROI
  • Google Analytics understanding
  • SEM strategy development
  • Keyword analysis
  • Strategize SEO plans
  • SEM strategy management

Certification

  • Google Analytics Certified
  • Google Ads Certified
  • HubSpot Inbound Marketing Certified
  • SEMrush SEO Fundamentals Certified

References

Available upon request.

Projects

Creative Recreational Systems, Inc. - http://www.creativesystems.com, 

Kicks After School - http://kicksafterschool.com.au/kidskarate.php, 

NFP Recruitment - http://www.nfprecruitment.com.au, 

ZAN Solutions - http://www.zansol.com, 

Azra Imports - http://www.azraimports.com, 

The Lounge Executive Grooming - http://www.thelounge.ae, 

Sonia Azhar - http://www.soniadesignconcept.com, 

Hotel Stage West - http://www.stagewest.com, 

Pandora Flowers - http://www.pandoraflowers.net, 

Toronto Niagara Tour - http://www.torontoniagaratour.com, 

Airside Limo - http://www.airsidelimo.com

Languages

  • English, Fluent
  • Urdu, Native

Responsibilities and Capabilities

  • Competitor Analysis: Regularly monitor competitor strategies to identify opportunities and threats in the market
  • SEO Research & Keyword Analysis: Expertise in performing keyword research, market segmentation, and on-page optimization
  • PPC Campaigns: Proficient in managing Google Ads, Bing Ads, and social media ad campaigns to optimize conversions
  • Link Building and Digital Outreach: Expertise in link-building strategies, including guest posts, press releases, and business listings
  • Content Optimization & Strategy: Knowledgeable in content marketing, including creating SEO-optimized blogs, articles, and multimedia
  • Email marketing: Implementing email campaigns that nurture leads and increase customer engagement
  • Technical SEO: Conducting site audits, addressing web penalties, and managing site speed optimization

Timeline

Digital Marketing Manager

Ovex Technologies
08.2019 - Current

SEO Manager

Concept Beans
04.2014 - 12.2015

SEO Executive

ZAN Solutions
10.2012 - 04.2014

Link Builder & SEO

Systelligence Corporation
03.2009 - 10.2012

Bachelor of Science -

Punjab University

Intermediate (I.C.S) -

Board of Intermediate and Secondary Education

Matriculation (Science) -

Board of Intermediate and Secondary Education

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Awais Sarwar Awan