Summary
Overview
Work History
Education
Skills
Awards
References
Additional Information
Interests
Swimming, Long drive and travelling
Timeline
Generic
Atif Asad Khan

Atif Asad Khan

Marketing & Management Specialist
Karachi

Summary

Backed by an experience of more than 25 years in the fields of marketing, sales, planning, general management and operations, I have over time nurtured an ability and personal ambition of refining my talents in synergy with the organization I am associated with. Therefore, I continuously look forward to learn and share new ideas with my peers and team members and look forward to a platform where ideas are encouraged and success is achieved through mutual respect. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

29
29
years of professional experience
1
1
Language

Work History

Director Marketing, Sales & PR

Intelligent Property LLC UAE & Karachi Golf City (Pvt) Ltd
04.2010 - Current
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Forged strong media relationships to further public relations goals.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.

Chief Executive Officer & Executive Producer

Rung Television Network/Info TV 24/7- Tricom Entertainment (Pvt.) Ltd.
04.2003 - 05.2010
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
  • As the founder of this satellite TV Channel, I set up the whole new trends including low cost up linking satellite cost from Thaicom Thailand & Smacom UAE sameltaniously.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Procured and coordinated new resources to achieve sales targets within optimal timeframes.
  • Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
  • Forecasting was my key to see and analyze challenges beyond the vision.

Vice President - Marketing - Sales & Producer

Telekinetic Productions & Marketing
12.2001 - 03.2003
  • Increased company growth through collaboration with sales and marketing departments.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Established performance goals for department and provided methods for reaching milestones.
  • Identified opportunities to improve business process flows and productivity.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.

Marketing & Producer

Cosmos Communications
12.2000 - 11.2001
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Utilized specialized software to capture and process data.
  • Researched and evaluated potential new markets and products.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Established and managed relationships with all major Ad agencies and potential advertisers.
  • Created customized marketing materials to increase product awareness.

Client Services Consultant

SMS (Pvt) Ltd, NTM (Network Television Marketing), FM-100 24/7, TV Asia U.K & SPTV
02.1995 - 11.2000


  • Promoted to Assistant Manager than Manager Sales & Marketing
  • Developed and deepened client relationships to increase loyalty and brand engagement.
  • Responded to customer concerns with friendly, knowledgeable service, and resolved issues quickly to deliver prompt service.
  • Provided customers with information about company offerings and answered questions about features, costs, and delivery.
  • Coordinated with operations staff to resolve service problems and boost client satisfaction.

Education

BBA - Business Management

Government College of Commerce & Economics Karachi
Sindh Pakistan
04.2001 -

Skills

Strategic planning and implementation with policy makingundefined

Awards

Developed Joint Marketing Strategies with Zong (Telco) top hierarchy Developed Joint Venture Strategy with BBC for Urdu bulletin on Rung TV (2005) Marketing strategy to launch Rung TV Network in Middle East & Europe through DMC & Pehla Plus. Visited Bollywood Mumbai India in 2004 for Golden Idol Awards Took part in yearly International Media Convention (IBC Amsterdam) 2005, got the opportunity to meet all leading TV Channels around the globe i.e. BBC, CNN etc. Got lifetime membership of CEO Club worldwide UAE and got lifetime achievement award in London U.K March 2020 in Pakistani community. Managed NAFDAC National Film Awards 2001 solely (The only Government based Awards of Pakistan Film Industry)

References

Available on request

Additional Information

I know how to handle challenges in worst times including financial planning and innovative ways in available resources.

Interests

Travelling

Swimming, Long drive and travelling

These 3 things are my fuel to keep my myself ignite towards success. 

Timeline

Director Marketing, Sales & PR

Intelligent Property LLC UAE & Karachi Golf City (Pvt) Ltd
04.2010 - Current

Chief Executive Officer & Executive Producer

Rung Television Network/Info TV 24/7- Tricom Entertainment (Pvt.) Ltd.
04.2003 - 05.2010

Vice President - Marketing - Sales & Producer

Telekinetic Productions & Marketing
12.2001 - 03.2003

BBA - Business Management

Government College of Commerce & Economics Karachi
04.2001 -

Marketing & Producer

Cosmos Communications
12.2000 - 11.2001

Client Services Consultant

SMS (Pvt) Ltd, NTM (Network Television Marketing), FM-100 24/7, TV Asia U.K & SPTV
02.1995 - 11.2000

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Atif Asad KhanMarketing & Management Specialist