Atif Razzaq

Dedicated and results-driven professional with a proven track record in merchandising and business development within the fashion industry. Adept at managing the entire sales process, from initial inquiry to bulk order execution, with a focus on denim jeans. Demonstrated success in cultivating and nurturing relationships with renowned clients such as GAS, TALLY WEIJL, OVS, LPP, Jordash, Banana Republic, and others. Possessing the ability to single-handedly develop clients from the ground up, I have successfully handled an impressive overall monthly volume of 200,000 jeans amounting to about $19 millions in annual revenue.

Key Accomplishments:

• Client Development: Spearheaded the establishment and growth of key client relationships, including GAS, TALLY WEIJL, OVS, LPP, Jordash, Banana Republic, and more
• Sales Volume Management: Successfully managed an overall monthly volume of 200,000 pairs of jeans, demonstrating exceptional organizational and logistical skills to ensure timely and efficient delivery.
• End-to-End Sales Process Management: Proficiently oversaw the entire sales process, from inquiry reception to sampling, costing, negotiations on lead times and prices, fabric / trims' booking, and bulk order execution.
• Negotiation Skills: Demonstrated effective negotiation skills in securing favorable terms and conditions, ensuring mutually beneficial agreements with clients and suppliers.
• Team Leadership and Training: Adept at leading and training a team of more than 3 employees, fostering a collaborative and high-performance work environment. Played a pivotal role in team development, contributing to overall departmental success.
• Customer Relationship Management: Established and maintained strong relationships with key clients, ensuring their satisfaction and loyalty through effective communication and personalized service.
• Market Research: Conducted thorough market research to stay abreast of industry trends, enabling proactive adaptation to changing market demands and maintaining a competitive edge.
• Cross-functional Collaboration: Collaborated with cross-functional teams, including production, design, PPC, IE, Washing, and logistics, to streamline processes and enhance overall operational efficiency.