Summary
Overview
Professional Highlights
Work History
Education
Skills
Timeline
Hi, I’m

Asma Zafar

Founding SDR & Executive Partner
Asma Zafar

Summary

I have been the first sales hire at two founder-led services firms: a go-public advisory and a healthcare custom-software studio. Hired as an SDR, I quickly expanded into executive partnership, supporting proposal development, intern management, and talent referrals. I introduced workflow automation, documented a sales playbook, and led large-scale conference outreach while recruiting and mentoring five SDRs and interns, two now promoted. I deliver data-driven pipelines, value-driven client messaging, and dependable executive support, working EST hours from Pakistan and coordinating fully remote teams.

Overview

2
years of professional experience

Professional Highlights

  • Built the outbound engine from scratch – launched LinkedIn and email cadences that now deliver 80 %+ open rates and 40 %+ click-through.
  • Cleaned and enriched a 35 000-contact database, enabling targeted healthcare prospecting without manual look-ups.
  • Led conference outreach for ViVE Nashville – scraped 7 000+ attendees and generated 100+ networking opportunities for leadership.
  • Referred five hires and mentored four interns; two promoted to employee roles and two more queued for promotion this quarter.

Work History

Technology Rivers

Growth Advocate / Founding SDR
05.2024 - Current

Job overview

Company Overview: Custom software studio focused on HIPAA-compliant web & mobile apps, AI/ML, and SaaS platforms.

  • Book 6–8 discovery calls each month by qualifying inbound leads and sourcing outbound prospects.
  • Automated follow-ups across Instantly and GoHighLevel, saving 2–3 hours of manual work every day.
  • Developed a custom GPT and Sales & QA Handbook that speed up onboarding and keep messaging consistent.
  • Supported >$1 million in proposals and RFPs by handling research, first drafts, and follow-ups for the CEO.

Meraki Partners

Business Development Representative
10.2023 - 04.2024

Job overview

Company Overview: Advisory firm helping private companies go public via direct listings, reverse mergers, and IPOs.

  • Analyzed SEC Form A/C filings to build weekly prospect lists, securing 4-6 qualified founder meetings each month and advancing a $500 k+ deal.
  • Wrote HubSpot email sequences that kept prospects engaged through the go-public pipeline.
  • Joined founder strategy calls to surface pain points and deliver targeted capital-raise pitches.
  • Promoted webinars and Circle content, boosting founder engagement and brand visibility.
  • Handled CEO follow-ups on deals worth $400-500 k each.

Education

International Islamic University, Islamabad
Pakistan

Corporate Law (Postgraduate)
06-2021

University of London
United Kingdom

Bachelor of Laws (LLB)
08-2017

Virtual University of Pakistan

Bachelor of Mass Communication
02-2013

Skills

Core SkillsOutbound Sales Cold Email & LinkedIn Sequencing Lead Qualification CRM Management Pipeline Building Proposal & RFP Writing Data & List Enrichment Conference Outreach Process Automation Team Mentoring & Hiring Remote Collaboration AI Prompt Engineering

Timeline

Growth Advocate / Founding SDR

Technology Rivers
05.2024 - Current

Business Development Representative

Meraki Partners
10.2023 - 04.2024

International Islamic University, Islamabad

Corporate Law (Postgraduate)

University of London

Bachelor of Laws (LLB)

Virtual University of Pakistan

Bachelor of Mass Communication

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Asma ZafarFounding SDR & Executive Partner