Asma Ahmed
Muzaffarabad, Azad Jammu and Kashmir,JK
Summary
Creative and detail-oriented Graphic Designer & UI/UX Enthusiast with expertise in designing modern, user-friendly interfaces. Skilled in brand identity, visual storytelling, and passionate about creating designs that blend functionality with aesthetics.
Overview
9
9
years of professional experience
Work History
UI/UX DESIGNER
Alsuwaidi & Company: Leading Law Firm in UAE
Remote
11.2022 - Current
- Designed end-to-end user journeys, wireframes, and prototypes for the company website.
- Partnered with business teams and developers to translate requirements into interactive prototypes, made detailed design specifications for developer handoff, ensuring pixel-perfect implementation and smooth collaboration.
Product Designer
AlSuwaidi Marines – Boats Manufacturer, UAE
Remote
11.2022 - Current
- Created clear and navigable layouts, effectively collaborated with development teams.
- Designed interactive prototypes and High-Fidelity mockups.
UI/UX DESIGNER
TrustWortha – IP Services Provider, UAE
Remote
09.2022 - Current
- Designed intuitive interfaces for marketing campaigns and landing pages.
- Translated complex services into clear user flows and interactive prototypes, improving usability and clarity of digital platforms, supported corporate marketing with visual assets and usability reviews to improve interaction and user engagement.
FREELANCE UI/UX DESIGNER
Special Communications Organisation, The Largest Telecom Network In Pakistan
Remote
03.2020 - Current
- Designed end-to-end user journeys, wireframes, and high-fidelity prototypes for new website sections and mobile app flows.
- Built UI elements (icons, banners, promotional assets) to strengthen brand identity across web and mobile platforms.
- Created user-friendly sign-up forms and promotional landing pages, improving conversion rates.
Visual & UI Designer
Suno FM 89.4 – Largest Radio Network in Pakistan
Islamabad, Pakistan
02.2017 - 03.2020
- Designed UI mockups, responsive layouts, and microsites for the radio station’s website and events, mapped digital user experiences through storyboards and flows for campaigns across web and social platforms.
- Ensured brand consistency across all digital and event-related visual assets.
Education
Bachelor of Arts - Arts & Designs
University of Gujrat
Gujrat, Punjab, Pakistan02-2016
Skills
- UI/UX Core
- User Research & Personas
- Wireframing & Prototyping
- User Flows & Information Architecture
- Usability Testing
- Interaction Design (Web & Mobile)
- Design Systems & Accessibility
- Supporting Design
- Branding, Social Media Assets, Print
- Graphic Design (Adobe Suite, Canva)
Timeline
UI/UX DESIGNER
Alsuwaidi & Company: Leading Law Firm in UAE
11.2022 - Current
Product Designer
AlSuwaidi Marines – Boats Manufacturer, UAE
11.2022 - Current
UI/UX DESIGNER
TrustWortha – IP Services Provider, UAE
09.2022 - Current
FREELANCE UI/UX DESIGNER
Special Communications Organisation, The Largest Telecom Network In Pakistan
03.2020 - Current
Visual & UI Designer
Suno FM 89.4 – Largest Radio Network in Pakistan
02.2017 - 03.2020
Bachelor of Arts - Arts & Designs
University of Gujrat