Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Languages
Work Availability
Work Preference
Quote
Timeline
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Asim Raza

Asim Raza

Sales & Business Development
Karachi, Sindh

Summary

With over a decade of experience and a proven track record in sales, services delivery, business development, operations management, project management, and key account relationship management, I bring a wealth of expertise to the table. As a visionary executive, I possess strong leadership, problem-solving, and strategic planning skills. My passion lies in turning customers into fans, and my current role allows me to leverage my people and selling skills to drive profitability for the company. I take pride in consistently exceeding client expectations by utilizing my extensive knowledge of different business functions. Additionally, I have achieved notable accomplishments such as building and enabling teams, mentoring team members, and developing their skillsets to deliver quality solutions for customers. Furthermore, I have extensive experience servicing mid-market and enterprise clients across diverse geographies including the US, Canada, Europe, and the Middle East in various verticals such as software and high-tech. My track record includes creating synergies between customer service, IT resources, operational and strategic management, human resource management, as well as driving continuous business improvements and optimization.

Overview

17
17
years of professional experience
21
21
years of post-secondary education

Work History

Senior Business Development Manager - B2B

Codup
4 2023 - Current
  • Strategically respond to leads sourced from diverse channels, including the company website, referrals, agencies, and existing clients, demonstrating a nuanced understanding of market dynamics
  • Take a leadership role in proactively identifying and pursuing new leads through personal connections and innovative cold outreach campaigns via email, LinkedIn, and other social platforms
  • Collaborate with the marketing to discuss strategies aimed at generating high-quality leads and prospects
  • Engage in strategic conversations with both warm and cold leads, leveraging deep industry knowledge to effectively position the company’s offerings
  • Lead and mentor a dynamic team of professionals in head office, setting targets, overseeing performance, and fostering a culture of excellence in lead generation, prospecting, and qualification
  • Maintain a strong focus on team performance, implementing strategies to drive results and achieve ambitious targets
  • Utilize advanced CRM tools to meticulously manage personal and team sales pipelines, ensuring efficient lead tracking and follow-up
  • Collaborate closely with the pre-sale team to leverage their expertise to effectively nurture and close high-value deals
  • Cultivate and nurture relationships with existing clients through strategic communication and targeted business development initiatives
  • Serve as a key point of contact between US-based clients and Offshore technical teams, facilitating seamless communication and project execution
  • Play a pivotal role in sales forecasting activities, providing strategic insights and partnering with HR to support recruitment efforts aligned with business objectives
  • Conduct regular meetings with the board to provide comprehensive updates on performance, share strategic insights, and collaborate on initiatives aimed at accelerating growth and market penetration.

BDM & Sales Development Department (Founding Member)

Codup
10.2022 - 03.2023
  • Established and led the Sales Development department, tasked with driving lead generation activities to support the overall sales function
  • Developed and implemented strategies for prospecting, cold outreach, and email campaigns to identify and engage potential customers
  • Guided the scheduling of meetings and orchestrated sales events, ensuring a reliable pipeline of qualified leads for the sales team
  • Oversaw follow-up activities to nurture prospects and maintain engagement throughout the sales cycle
  • Successfully managed the Sales Development department, contributing to increased lead generation and revenue growth
  • Recruited, trained, and mentored a high-performing team of sales development representatives
  • Implemented key performance indicators (KPIs) and metrics to track departmental performance and optimize lead generation efforts
  • Collaborated closely with sales leadership to align Sales Development activities with overall business objectives
  • Transitioned department leadership responsibilities to a newly hired Lead Sales Development Representative, ensuring continuity and ongoing success of the department
  • Returned to the Business Development role after establishing and operationalizing the Sales Development department.

Assistant Manager Business Development - B2B

Codup
07.2021 - 10.2022
  • Actively seek out new business opportunities within the US, UK, and EU markets, focusing on the realm of Wordpress projects
  • Target businesses looking to enhance their E-commerce presence, particularly those interested in leveraging CODUP's specialized offering, B2B Woo—a WooCommerce-based bundle plugin
  • Lead negotiations with potential clients, employing effective communication skills to close deals that benefit both parties
  • Maintain and nurture a healthy sales pipeline, balancing efforts between acquiring new clients and nurturing existing relationships for repeat business
  • Collaborate closely with cross-functional teams, including pre-sales and project management, to ensure seamless project delivery and client satisfaction
  • Take ownership of project delivery for secured accounts, ensuring smooth execution and timely payments
  • Serve as a trusted advisor to clients, providing tailored solutions and guidance throughout the sales process
  • Utilize CRM tools to forecast sales, support partners in closing deals, and track opportunities effectively
  • Cultivate lasting relationships with clients, promoting tailored sales programs to drive engagement and foster growth.

Manager Of Business Operations and Development - B2B

DataQ Health
06.2020 - 07.2021
  • Implemented, managed, and evaluated operational processes and procedures, ensuring adherence to organizational standards and timelines
  • Assisted in developing strategies and plans to enhance operational efficiency and standardization, contributing to company growth and direction
  • Collaborated cross-functionally with executives and senior leaders to develop innovative solutions and drive business initiatives
  • Proactively pursued new business opportunities, arranged meetings, and prepared presentations to support business development efforts
  • Facilitated communication between clients and development teams for software changes, streamlining workflows and optimizing collaboration
  • Directed operations, HR, and accounting functions, overseeing day-to-day activities and leading ad-hoc projects as required
  • Fostered a culture of responsibility and accountability, contributing to setting organizational vision, strategy, and hiring needs
  • Identified and pursued business opportunities aligned with company goals, cultivating and maintaining client relationships to drive revenue growth
  • Negotiated contracts and agreements, collaborated with the marketing team on lead generation strategies, and provided input on product enhancements based on client feedback
  • Stayed updated on industry trends and competitor activities to inform business development strategies, participating in sales forecasting and strategy meetings.

Shared Services - Operations Manager

ePlanet Communications Inc
11.2019 - 05.2020
  • Conducted weekly meetings with clients to provide comprehensive updates and innovative ideas, ensuring their satisfaction and fostering a collaborative partnership
  • Managed client feedback and complaint resolution processes, proactively providing solutions to address concerns
  • Oversaw a team of over 50 individuals, effectively managing manpower and shift schedules to ensure seamless 24/7 operations
  • Reviewed team performance regularly, conducting meetings and implementing measures to enhance productivity and efficiency
  • Implemented quality assurance measures, cross-verifying and reviewing individual performance evaluations to maintain high standards
  • Provided support and motivation to the team to achieve key performance indicators (KPIs), conducting counseling sessions to ensure optimal performance
  • Extracted reports from various tools and portals for daily/weekly reports
  • Maintained real-time communication with all clients, keeping them informed of project progress and addressing any concerns promptly
  • Managed multiple projects and oversaw operations across various portals to ensure smooth operations and client satisfaction
  • Actively used and managed CRM dashboards to monitor key metrics and performance indicators, identifying areas for improvement and implementing necessary adjustments
  • Provided training and support to team members on CRM usage
  • Spearheaded the recruitment, interviewing, hiring, and training processes for new team members to meet performance objectives and support business growth
  • Played a pivotal role in onboarding new clients and securing new business opportunities to expand the company's portfolio and drive revenue growth.

Supervisor - Shared Services

ePlanet Communications Inc
01.2019 - 10.2019

Operations Team Lead

ePlanet Communications Inc
02.2017 - 01.2019
  • Facilitated communication with international clients through calls and emails, ensuring effective resolution of inquiries and concerns
  • Maintained meticulous records of all operational processes to guarantee smooth operations and identify areas for improvement
  • Provided prompt and effective solutions to client feedback and complaints, fostering positive client relationships
  • Managed staffing and shift schedules to ensure round-the-clock operations, optimizing resource allocation for maximum efficiency
  • Conducted regular performance reviews and team meetings to enhance productivity and address any issues promptly
  • Implemented quality evaluation measures to uphold standards and ensure high-quality service delivery
  • Supported and motivated team members to achieve key performance indicators (KPIs), fostering a culture of success and collaboration
  • Conducted counseling sessions with individuals to ensure consistent delivery of excellent results and address any performance concerns
  • Maintained real-time communication with clients, keeping them informed of project progress and any developments
  • Collaborated with HR in the recruitment process, participating in the selection and onboarding of new team members to support operational needs.

Sales Operations Supervisor

Axact
09.2016 - 12.2016
  • Led and managed teams to ensure the achievement of key performance indicators (KPIs), overseeing sales processes and driving success in lead generation and conversion
  • Provided hands-on assistance and support to team members in closing sales, leveraging expertise to facilitate successful transactions and exceed targets
  • Conducted weekly meetings with clients, delivering comprehensive updates, innovative ideas, and strategic insights to foster strong relationships and enhance client satisfaction
  • Evaluated individual team members to uphold quality standards and consistency in performance, implementing measures to optimize efficiency and effectiveness
  • Conducted counseling sessions with team members to address challenges and obstacles, cultivating a positive and supportive work environment conducive to delivering outstanding results
  • Provided ongoing coaching and training to enhance the sales skills and productivity of the team, equipping them with strategies to drive business growth
  • Implemented lead generation strategies to identify and capitalize on new business opportunities, collaborating with team members to develop innovative approaches and expand the client base
  • Proactively sought out and pursued new leads through various channels, including networking, referrals, and cold outreach campaigns, contributing to the overall success and growth of the sales operation.

Lead Sales Representative - B2B

Pakistan International Airlines Corporation
01.2016 - 08.2016
  • Provided leadership and guidance to junior sales team members, mentoring them in sales techniques, customer relationship management, and industry best practices
  • Identified training needs and conducted coaching sessions to enhance the skills and performance of sales team members, fostering a culture of continuous improvement and professional development
  • Monitored sales performance metrics and KPIs, analyzing data to identify trends, opportunities, and areas for improvement
  • Collaborated with senior management to develop sales targets and objectives, contributing insights and recommendations based on market trends and customer feedback
  • Acted as a liaison between the sales team and other departments within the organization, facilitating communication and coordination to ensure alignment with company goals and objectives.

Maintenance Technician

Pakistan International Airlines
01.2014 - 01.2016
  • Maintained and performed preventive maintenance of tools and equipment to ensure optimal functionality and safety
  • Inspected and repaired ground service equipment, ensuring compliance with industry standards and safety regulations
  • Modified and troubleshooted necessary equipment to support operational needs, enhancing efficiency and effectiveness
  • Assigned responsibilities included modifying ground equipment, replacing bearings, and servicing compressed air systems to maintain operational readiness
  • Tested and operated ground equipment to verify smooth performance and identify any issues for prompt resolution
  • Serviced equipment using hydraulic fluid and lubricating oil to maintain proper functioning and prolong lifespan.

On Job Training (O.J.T) - Technical Ground Support (TGS)

Pakistan International Airlines
01.2013 - 01.2016
  • Gained valuable hands-on experience in electrical and mechanical equipment, enhancing technical proficiency and problem-solving skills
  • Assisted senior technicians in the field, providing support and learning opportunities to understand real-world applications
  • Worked in electrical and motor workshops, contributing to repair and maintenance tasks under supervision.

Corporate Sales Specialist

Pakistan International Airlines
03.2015 - 12.2015
  • Managed corporate accounts and developed relationships with key clients, identifying their travel needs and providing tailored solutions to meet their requirements
  • Acted as a primary point of contact for corporate clients, addressing inquiries, resolving issues, and ensuring high levels of customer satisfaction
  • Developed and implemented sales strategies to target corporate clientele, effectively driving revenue growth and expanding the company's market share in the business travel sector
  • Collaborated with internal teams, including marketing, operations, and customer service, to ensure seamless service delivery and meet the needs of corporate clients
  • Prepared and delivered presentations to corporate clients, showcasing PIA's products and services and highlighting the benefits of partnering with the airline for their travel needs
  • Negotiated contracts and agreements with corporate clients, ensuring terms and conditions were favorable to both parties and aligned with company objectives.

Operations Supervisor

BottomLine
07.2013 - 12.2014
  • Provided essential support to promotional activities organized by Bottom Line Agency, ensuring seamless execution and success for various brands
  • Collaborated with the marketing team to implement promotional campaigns, leveraging my expertise to enhance brand visibility and customer engagement
  • Played a key role in recruiting new talent for specific promotional events, selecting individuals with the necessary skills and enthusiasm to represent brands effectively
  • Managed day-to-day operations of promotional activities, including logistics coordination, scheduling, and resource allocation, to ensure smooth execution and adherence to timelines
  • Utilized business forecasting techniques to anticipate resource needs and optimize promotional strategies for maximum impact
  • Participated in Human Resources orientations, contributing to the onboarding process and ensuring alignment with agency policies and objectives.

Brand Ambassador

BottomLine
01.2011 - 07.2013
  • Actively engaged in promotional activities organized by Bottom Line Agency, representing various brands and driving brand awareness through targeted marketing initiatives
  • Demonstrated commitment to brand values and vision as a Brand Ambassador, fostering strong customer relationships and promoting brand loyalty among target audiences
  • Conducted comprehensive on need basis training sessions for new team members participating in promotional events, imparting product knowledge and sales techniques to ensure consistent brand representation.

Sales Representative

TRG - The Resource Group
05.2010 - 10.2010
  • Answered calls and assisted customers with their AT&T purchases in a professional manner, ensuring a seamless shopping experience
  • Initiated outbound calls to website visitors showing interest in AT&T products, engaging prospects effectively to drive sales opportunities
  • Nurtured and strengthened relationships with customers to facilitate successful sale closures and encourage repeat business within the ecosystem
  • Diligently pursued targeted sales numbers set by the TL
  • Maintained meticulous records of customer interactions and sales activities in CRM systems, ensuring accurate data management and facilitating ongoing customer engagement and follow-up
  • Engaged in continuous training and professional development activities specific to AT&T products and services, staying abreast of AT&T-related industry trends and best practices to enhance sales effectiveness and performance.

Sales Representative

SBT Co., Ltd.
09.2009 - 03.2010
  • Initiated career as a Sales Representative at SBT Japan, a leading car trading company, leveraging my passion for cars and enthusiasm as a car enthusiast to excel in a dynamic sales environment
  • Utilized my extensive knowledge and love for automobiles to assist customers in selecting the perfect vehicle from SBT Japan's diverse inventory, providing detailed insights into specifications, pricing, and financing options
  • Developed strong product knowledge to effectively address customer inquiries and concerns, ensuring a positive purchasing experience and fostering long-term customer relationships
  • Collaborated effectively with team members, actively participating in sales meetings and training sessions to enhance selling skills and product expertise, while also contributing to the overall success of the sales team
  • Utilized effective communication and negotiation techniques to finalize sales transactions, demonstrating professionalism and integrity in all interactions with customers and stakeholders
  • Adapted quickly to the fast-paced nature of the automotive industry, embracing challenges and opportunities for growth while maintaining a customer-centric approach to sales.

Sales Executive

Axact
10.2007 - 01.2008
  • Started my journey as a Part-Time Sales Associate at Axact, gaining valuable experience in international sales while balancing academic commitments
  • Actively engaged in prospecting activities to identify and qualify leads, demonstrating initiative and enthusiasm in expanding the client base
  • Played a crucial role in initiating conversations with prospects, effectively capturing their interest and transferring qualified leads to senior sales personnel for further follow-up
  • Collaborated closely with senior sales team members to provide them with detailed information about qualified leads, ensuring a seamless transition and maximizing sales opportunities
  • Conducted research to identify market trends and potential opportunities, contributing valuable insights to the sales process and campaign strategy
  • Maintained accurate records of sales activities and client interactions, utilizing CRM systems to track leads and monitor progress.

Education

MBA -

Sindh Institute of Management & Technology
04.2021 -

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services - undefined

Preston University
09.2016 - 05.2020

Apprenticeship, Aerospace Ground Equipment Technology - undefined

PIA Training Centre
01.2013 - 04.2016

Intermediate, Pre-Engineering - undefined

Govt. Islamia Science College
01.2005 - 04.2007

Matriculation, Computer Science - undefined

St. Patrick's High School
01.1994 - 04.2005

Skills

Business-to-Business (B2B) Technical Sales

Accomplishments

  • Won "The Rising Star" award in 2022 at Codup for consistently hitting sales targets for 11 consecutive months.
  • Brought in 9 net new customers in 2022, with a total value of $550,000.
  • Increased yearly revenue by 31% in 2022.
  • Directed a team of 5 personnel bringing in $1,300,000 per year.
  • Awarded the "Dignity" award in 2023 at Codup for exceptional leadership and commitment to upholding the company's core values and promoting a culture of respect and integrity.

Software

MS Office

HubSpot

Zoho

Jira

Click up

Slack

Codeable

Upwork

Airtable

Languages

Urdu
Native language
English
Proficient
C2

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancementCompany CulturePersonal development programsHealthcare benefitsPaid time offTeam Building / Company RetreatsPaid sick leaveWork-life balance

Quote

If the doors of perception were cleaned, everything would appear to man as it is: infinite.
William Blake

Timeline

BDM & Sales Development Department (Founding Member)

Codup
10.2022 - 03.2023

Assistant Manager Business Development - B2B

Codup
07.2021 - 10.2022

MBA -

Sindh Institute of Management & Technology
04.2021 -

Manager Of Business Operations and Development - B2B

DataQ Health
06.2020 - 07.2021

Shared Services - Operations Manager

ePlanet Communications Inc
11.2019 - 05.2020

Supervisor - Shared Services

ePlanet Communications Inc
01.2019 - 10.2019

Operations Team Lead

ePlanet Communications Inc
02.2017 - 01.2019

Sales Operations Supervisor

Axact
09.2016 - 12.2016

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services - undefined

Preston University
09.2016 - 05.2020

Lead Sales Representative - B2B

Pakistan International Airlines Corporation
01.2016 - 08.2016

Corporate Sales Specialist

Pakistan International Airlines
03.2015 - 12.2015

Maintenance Technician

Pakistan International Airlines
01.2014 - 01.2016

Operations Supervisor

BottomLine
07.2013 - 12.2014

On Job Training (O.J.T) - Technical Ground Support (TGS)

Pakistan International Airlines
01.2013 - 01.2016

Apprenticeship, Aerospace Ground Equipment Technology - undefined

PIA Training Centre
01.2013 - 04.2016

Brand Ambassador

BottomLine
01.2011 - 07.2013

Sales Representative

TRG - The Resource Group
05.2010 - 10.2010

Sales Representative

SBT Co., Ltd.
09.2009 - 03.2010

Sales Executive

Axact
10.2007 - 01.2008

Intermediate, Pre-Engineering - undefined

Govt. Islamia Science College
01.2005 - 04.2007

Matriculation, Computer Science - undefined

St. Patrick's High School
01.1994 - 04.2005

Senior Business Development Manager - B2B

Codup
4 2023 - Current

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Asim RazaSales & Business Development