Ashir Naeem
Marketing Specialist
Karachi,PB
Summary
Versatile and professional, I have a unique blend of expertise in petroleum technology and marketing. My strong background in oil and gas operations allows me to combine technical knowledge with marketing skills to drive strategic initiatives and enhance brand visibility. I have a proven ability to analyze market trends, which enables me to develop targeted campaigns that effectively boost sales. I am committed to promoting sustainable practices and innovative solutions, constantly seeking opportunities to leverage my technical and marketing strengths for organizational success.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
Work History
Marketing Specialist
Analogue Technologies
2 2022 - 4 2024
- Analyze data to identify target demographics and potential markets.
- Collaborate with cross-functional teams to ensure alignment with overall business goals.
- Manage online marketing efforts, including email marketing, and social media strategies.
- Ensure consistency in messaging and visual elements across all platforms. Recommend new marketing strategies based on market developments.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
- Onboarded new team members and coached personnel in marketing tasks.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- Researched and evaluated potential new markets and products.
- Developed comprehensive reports on campaign performance, providing actionable insights for future strategies.
Internship Student
State Bank of Pakistan
07.2022 - 08.2022
- Developed professional skills through hands-on experiences, including time management and effective communication.
- Gaining insights into the operational functions of the bank, such as currency issuance, banking supervision, and financial stability measures.
- Working alongside professionals in different departments, fostering teamwork and gaining exposure to real-world banking scenarios.
- Assisting in economic research, data collection, and analysis on various financial topics.
- Submitted Final report on The role of Small & Medium Enterprises
Marketing Executive
Typical Edges
09.2020 - 12.2021
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Collaborated with developers, advertisers and production managers to market products and services.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed innovative and targeted collateral to support overall branding objectives.
Intern
OGDCL
07.2019 - 08.2019
- Learning about the maintenance and operation of drilling and production equipment, ensuring compliance with safety standards.
- Participating in on-site operations to understand drilling, production, and management processes.
- Collaborating with senior engineers on project planning, execution, and troubleshooting operational challenges.
- Overall, this internship provides valuable insights into the oil and gas industry, helps build practical skills, and fosters professional connections within a leading energy company.
Education
MBA - Marketing
KARACHI UNIVERSITY BUSINESS SCHOOL (KUBS)
Karachi 05.2021 - 01.2023
Master of Science - Petroleum Technology
University of Karachi
Karachi, SD 06.2019 - 06.2020
Bachelor of Science - Petroleum Technology
University of Karachi
Karachi, SD 01.2015 - 01.2019
Skills
- Digital Marketing
- Communications management
- Sales Strategies
- Social Media Management
- Vendor Relations
- Influencer Marketing
- Strategic Planning
Professionaldevelopmentworkshops
- Major Production Operations in upstream Oil and Gas Seminar at University of Karachi
- Visited dispatch unit OF OGDCL
- Attended a seminar of Petroleum Club of Pakistan
- Onshore drilling kekra-1 unit, Karachi.
- Attended a three days of workshop regarding on Enhance Oil Recovery (EOR)
- Health and Safety Environment workshop
- Oil and Gas Maintenance seminar H2S
- Project Management in Pakistan & Globally
Accomplishments
The Effect of Sensory Marketing and perceived value on customer's behavioral intention in fast food restaurant with mediating role of customer satisfaction
Timeline
Internship Student
State Bank of Pakistan
07.2022 - 08.2022
MBA - Marketing
KARACHI UNIVERSITY BUSINESS SCHOOL (KUBS)
05.2021 - 01.2023
Marketing Executive
Typical Edges
09.2020 - 12.2021
Intern
OGDCL
07.2019 - 08.2019
Master of Science - Petroleum Technology
University of Karachi
06.2019 - 06.2020
Bachelor of Science - Petroleum Technology
University of Karachi
01.2015 - 01.2019
Marketing Specialist
Analogue Technologies
2 2022 - 4 2024
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