Summary
Overview
Work history
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Arussa Hameed

Summary

With specialty in visual merchandising and primary focus on instigating effective retail displays, bring creativity and strategic thinking to table. Capable of driving sales and customer engagement by developing visually compelling store layouts and window displays. Unique skill set includes innate understanding of consumer behaviour and trends, coupled with innovative design ideas.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work history

Senior visual merchandiser

Adidas
05.2023 - Current
  • Leading, managing and developing team to ensure harmonious and productive team
  • Aim at boosting the Average Transaction Value (ATV) and Units Per Transaction (UPT) through the implementation of enhanced cross-merchandising strategies.
  • Conducting biweekly product rotations by closely monitoring slow and fast-moving items through reports
  • Carefully tracking the sell-through numbers of each campaign and article.
  • Tracking the product arrival and planning premium execution at main doors.
  • Presenting Market overview and photo reports with Sales manager and Brand director
  • Working cross functionally with other teams and functions to ensure the efficient implementation of visual initiatives.
  • Implement processes and procedures to deliver best practice across all stores.
  • Training and developing store teams, partner VMs on exemplary brand visual standards across all VM modules as per the annual plan
  • Ensuring that the Partner VM Delivery Team are adequately servicing their market & providing the VM hands on support required to the priority doors
  • Adjusting visuals or guidelines to meet local market requirements
  • Keeping track of visual trends within the sporting goods industry & competitors
  • Ensuring all guidelines & in season updates within market have been delivered with excellence
  • Working with store development team to implement plans for new market entry, new store openings & challenging stores
  • Being onsite for the physical opening of key doors agreed by the business
  • Providing information required to support GTM process
  • Reviewing delivery of visual & brand activities in area of responsibility against schedules feeding back to the relevant stakeholders where necessary
  • Actioning distribution of visual materials to stores in area of responsibility with planning function
  • Ensuring brand proposition is integrated into all visual activity


Creative manager

Blackwood
09.2020 - 05.2023
  • Conducted regular meetings with stakeholders, fostering transparent communication.
  • Fostered collaborative environment by facilitating open communication amongst team members.
  • Oversaw project timelines by effectively managing resources and staff.
  • Facilitated communication and collaboration across project teams and advocated for design vision.
  • Conceptualized initial client briefs to assess viability of Window displays, instore displays
  • Delivered client presentations to communicate and sell creative concepts effectively.
  • Reviewed and revised design drafts, ensuring alignment with client expectations.
  • Standardized style guides to achieve cohesive brand identity.
  • Built design mockups and prototypes according to the client's needs
  • Oversaw production of props, maintaining high standards of creativity and quality.
  • Designed bespoke store designs for Sitara studio, Olympus and So Kamal.


Deputy manager Visual Merchandising

Sapphire
03.2019 - 09.2020
  • Organized financial and operational data to help with yearly budgeting and planning.
  • Recruited and trained driven, dedicated team members, reducing staff turnover.
  • Conducted audits and risk assessments to achieve regulatory compliance.
  • Created weekly performance reports, analysing and interpreting data to improve day-to-day business operations.
  • Managed and monitored multidisciplinary teams, providing coaching to consistently exceed KPI targets.
  • Assisted in budget management to control costs effectively.
  • Collaborated with the manager to achieve organisational goals.
  • Created digital file classification system for company-wide use.
  • Translated senior management directives into actionable front-line policies and implemented changes with staff.
  • Addressed customer complaints promptly, improving customer satisfaction levels.
  • Upskilled staff through targeted training opportunities, enhancing team capabilities.
  • Planned revenue generation strategies designed for growth.
  • Maintained smooth-running business operations by delegating priorities to staff abilities.
  • Monitored health and safety measures for guaranteed compliance.
  • Launched and designed fixtures for cosmetics, perfumes and kids categories and launched Premium doors at key locations.


Lead Visual merchandiser

Afsaneh (Hussain Textile Mills)
02.2018 - 03.2019
  • Coordinated with sales team for consistent brand presentation.
  • Implemented new display layouts to improve shopping experience.
  • Maintained excellent project progress through strategic coordination of renovation teams.
  • Maintained clean and organised store environment, ensuring optimal shopping conditions.
  • Adhered to company guidelines whilst executing creative solutions for display challenges.
  • Created visually appealing product arrangements, increasing store desirability.
  • Enhanced customer flow through strategic product placement within the store layout .
  • Contributed ideas at team meetings, fostering a collaborative work environment.
  • Developed innovative window displays to enhance customer engagement.
  • Briefed decorating teams on project requirements.
  • Designed floor plans, elevations, 3D perspective views and material boards for review and presentation, maintaining client input throughout.
  • Reviewed drawings, mock-ups and mood boards, verifying element alignment with creative vision.
  • Designed custom furniture adapted to floor plans, working closely with multiple furniture vendors.
  • Managed visual elements during store promotions for maximum impact.
  • Conducted regular competitor research to stay ahead in market trends.
  • Recommended furniture, art and accessories to elevate interior design schemes.
  • Developed key client relationships by providing design solutions meeting needs and budgets without compromising quality or design intent.
  • Produced and communicated detailed design plans using CAD software.
  • Monitored evolving design trends to offer innovative interiors solutions.
  • Utilised knowledge of current fashion trends for effective visual merchandising.
  • Participated in regular professional development training sessions to stay updated on industry standards and practices.

Visual merchandiser

Elan
06.2016 - 02.2018
  • Streamlined merchandise replenishment process to minimise disruption on shop floor.
  • Organised and managed exhibitions and events for exclusive collections and collaborations
  • Executed luxury window displays seasonally and collection based
  • Designed fixtures for luxury bags, bespoke jewelry, exquisite bridals and semi formals.
  • Ensured timely execution of seasonal changes to maintain freshness of displays.
  • Maintained clean and organised store environment, ensuring optimal shopping conditions.
  • Designed custom furniture adapted to floor plans, working closely with multiple furniture vendors.
  • Supported team by demonstrating respect and willingness to help.
  • Maintained excellent project progress through strategic coordination of renovation teams.
  • Managed on-site evaluations, internal audits and customer surveys.

Education

Bachelor's in design - Furniture Design and Manufacture

Pakistan Institute of Fashion and Design
08.2012 - 08.2016

Skills

  • Window display design
  • Product performance tracking
  • Product knowledge retention
  • Product placement strategy
  • Time-management
  • Analytical-thinking
  • Product positioning
  • Cross functional collaboration

Affiliations

  • Arts
  • Music
  • Movies

Accomplishments

    Single-handedly launched the first Adidas HOS concept store in Pakistan as the sole brand representative in the country.

    Supported various projects and teams to achieve excellence in Capacity calculation, Consumer journey planning and preparing plug and plays for store openings.

Timeline

Senior visual merchandiser

Adidas
05.2023 - Current

Creative manager

Blackwood
09.2020 - 05.2023

Deputy manager Visual Merchandising

Sapphire
03.2019 - 09.2020

Lead Visual merchandiser

Afsaneh (Hussain Textile Mills)
02.2018 - 03.2019

Visual merchandiser

Elan
06.2016 - 02.2018

Bachelor's in design - Furniture Design and Manufacture

Pakistan Institute of Fashion and Design
08.2012 - 08.2016

Similar Profiles

Create profile
Arussa Hameed