Most companies have a Scope 3 problem they don't fully understand yet. They have spreadsheets, consultants, and good intentions. What they don't have is a system that survives an auditor's first question: "Where did this number come from, and can you prove it?" That's the gap we built ESGenious to close. I am Co-Founder and Marketing Director at ESGenious. We're building carbon accounting infrastructure: centralized, AI-assisted systems that turn fragmented supplier data into audit-ready reporting that finance teams, compliance officers, and boards can rely on. Not another dashboard. Not another methodology deck. What the platform covers
Scope 1, 2, and 3 inventories aligned to the GHG Protocol, with traceable emission factors and documented methodology lineage
Disclosure support for California SB 253, CSRD/ESRS, ISSB, CDP, and GRI
Version control, audit trails, and assurance-ready outputs The pattern we see again and again: organizations don't fail on ambition, they fail on architecture. Emission factors with no source lineage. Methodologies that silently drift between reporting periods. Supplier data collected by email and never validated. These aren't data problems. They're system design problems. Who I'd like to talk to
ESG consultants who want a repeatable, audit-friendly Scope 3 toolset for client work (partner pilots available)
Sustainability and finance leaders facing SB 253, CSRD, or ISSB deadlines whose current process wouldn't survive an auditor's scrutiny.
Work History
Co-Founder, Go-to-Market & Partnerships
2 Years 1 Month
ESGenious | , Ontario | 10.2024 - Current
Built ESGenious from the ground up as a full-scale carbon accounting infrastructure designed to handle complex supply-chain emissions (Scope 1, 2, and 3) at audit-ready standards.
Led end-to-end product development using modern AI-assisted engineering workflows (Cursor, Antigravity), delivering a highly scalable system capable of managing large, multi-entity emissions datasets.
Key highlights:
- Designed a robust data architecture with 200+ relational tables to support complex carbon accounting workflows
- Integrated and operationalized 800,000+ emission factors via third-party APIs for accurate, global emissions calculations
- Developed full Scope 1, 2, and 3 calculation engine with support for supplier-level data and multi-tier supply chains
- Built automated supplier engagement workflows to streamline Scope 3 data collection
- Introduced a first-of-its-kind consultant partnership module, enabling ESG consultants to manage their own client portfolios within the platform
- Enabled audit-ready carbon reporting aligned with major frameworks (SBTi, CDP, CSRD)
Positioned ESGenious as carbon accounting infrastructure, not just a reporting tool focused on data traceability, auditability, and regulatory readiness.
Environmental Consultant
6 Years 10 Months
Softianz | Greater Toronto Area | 01.2020 - Current
At Softianz, I served as an ESG Functional Consultant, providing strategic sustainability and ESG advisory services to a diverse portfolio of firms and organizations. My role focused on guiding clients through the practical implementation of ESG frameworks, ensuring alignment with global reporting standards and sustainability best practices. Key responsibilities and achievements included:
Delivering ESG consultancy to multiple clients across industries, helping organizations integrate environmental, social, and governance practices into their business operations.
Supporting clients in achieving compliance with ESG reporting standards such as GRI, SASB, TCFD, and CDP disclosures.
Conducting ESG risk assessments and gap analyses, identifying areas for improvement and creating actionable roadmaps for sustainability initiatives.
Advising firms on carbon accounting, climate risk management, and sustainability strategy, helping them make data-driven decisions.
Facilitating stakeholder engagement by developing reporting dashboards, metrics, and impact measurement tools.
Collaborating with cross-functional teams to embed ESG practices into organizational culture, operational processes, and decision-making frameworks.
During my tenure, I enabled multiple organizations to not only enhance ESG performance but also strengthen stakeholder confidence and demonstrate measurable sustainability impact.
Search Engine Optimization Specialist
6 Years 10 Months
Softianz | Karachi, Sindh | 01.2020 - Current
Led a dynamic team in launching and growing a new US-based website to 300,000 monthly visitors within two years.
As an SEO specialist at Softianz formerly Digitrillion, I consistently delivered exceptional results, propelling client websites to the top of search engine rankings and skyrocketing their organic traffic.
My expertise in website optimization, keyword research, competitor analysis, and strategic link building led to significant increases in page ranking, conversions, and domain authority. By collaborating effectively and providing data-driven insights, I became a trusted partner in my clients' success, demonstrating ROI and empowering their businesses through sustainable organic growth.
Web Developer
1 Year 11 Months
IoBM | Dubai | 01.2018 - 12.2019
Maintaining a Web Site based on Custom PHP with basic contact form.
PHP Developer
3 Years
PrismpayTech Inc. | Karachi | 01.2014 - 01.2017
Developed invoicing plugins for WordPress, Magento, and OpenCart, automating invoice generation and payment reminders, leading to increase in efficiency for businesses.
PHP Developer
10 Months
Rewterz | Karachi, Sindh | 02.2013 - 12.2013
Developed and called both SOAP and REST APIs for various projects, utilizing XML, JSON, and relevant libraries/frameworks to seamlessly integrate data and automate tasks.