Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Professional Title
Tools And Platforms
Project Highlights
Personal Information
Generic

ARSLAN SAFDAR

Rawalpindi

Summary

Results-driven Digital Marketing Specialist with 4+ years of experience in performance marketing, Shopify optimization, and e-commerce growth for international and remote clients. Proven expertise in AI-assisted marketing strategies, marketing automation, data-driven decision-making, and conversion rate optimization. Strong background in scaling Shopify brands through high-ROAS paid advertising, funnel optimization, audience research, and advanced tracking systems.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Performance Marketing & Web Operations Specialist

Castify.pk
12.2025 - Current
  • Conducted in-depth analysis of Facebook and Instagram advertising strategies, implementing optimizations to maximize campaign effectiveness and achieve sales targets.
  • Oversaw website development maintenance and streamlined automation workflows to boost user engagement and improve overall performance.

Shopify Developer & Digital Marketer

Freelance
05.2022 - Current
  • Designed and optimized 50+ Shopify stores for international clients
  • Achieved consistent 3x-7x ROAS through performance marketing
  • Used AI-assisted creative testing and optimization
  • Built automated funnels and retargeting workflows
  • Improved conversion rates by up to 45%
  • Trained 100+ students in Shopify and paid advertising

Digital Marketing & E-commerce Manager

Master Super Store
03.2024 - 10.2024
  • Managed digital marketing and automation
  • Improved ROI by 35% using A/B testing

E-commerce Marketing Manager

Scensify
10.2023 - 03.2024
  • Configured and refined Shopify store features, focusing on usability and customer engagement.
  • Analyzed customer behavior and optimized processes, resulting in a 40% boost in conversion rate.

Digital Marketing Strategist

Out Of The Box
04.2023 - 08.2023
  • Implemented targeted marketing campaigns resulting in a 50% increase in brand awareness over 60 days.

Education

High School Diploma -

Superior Science Higher Secondary School
Muzaffargarh, Punjab, Pakistan
01-2021

Skills

  • AI-Driven Digital Marketing Strategies
  • Shopify Store Design & Optimization
  • Performance Marketing (Meta, TikTok, Snapchat Ads)
  • Marketing Automation & Smart Workflows
  • Conversion Rate Optimization (CRO)
  • Funnel Building & Retargeting
  • Audience Research & Scaling Strategies
  • Data Analysis, Reporting & A/B Testing
  • Conversion Tracking & Attribution
  • E-commerce Growth & Brand Scaling

Certification

  • Digital Marketing Revolution - University of Illinois
  • Meta Ads & TikTok Ads Mastery
  • Freelance Business Development

Languages

English
Urdu

Timeline

Performance Marketing & Web Operations Specialist

Castify.pk
12.2025 - Current

Digital Marketing & E-commerce Manager

Master Super Store
03.2024 - 10.2024

E-commerce Marketing Manager

Scensify
10.2023 - 03.2024

Digital Marketing Strategist

Out Of The Box
04.2023 - 08.2023

Shopify Developer & Digital Marketer

Freelance
05.2022 - Current

High School Diploma -

Superior Science Higher Secondary School

Professional Title

Digital Marketing Specialist | Shopify & Performance Marketing Expert

Tools And Platforms

  • Shopify
  • Meta Ads Manager
  • TikTok Ads Manager
  • Google Analytics
  • Google Tag Manager
  • Facebook Pixel
  • Conversion Tracking Systems
  • Canva
  • CapCut
  • AI-Assisted Marketing Tools

Project Highlights

  • Scaled Shopify brands using AI-assisted optimization
  • Built high-converting Shopify funnels
  • Implemented automation and tracking systems
  • Optimized retargeting for profitability

Personal Information

Available: Remote, On-site, International Opportunities
ARSLAN SAFDAR