Arooj Abrar
Rawalpindi, Punjab,PB
Summary
Dynamic and results-driven creative professional with over 4 years of experience in video production, animation, digital media, and podcasting. Proven expertise in leading cross-functional teams to deliver innovative multimedia campaigns, boosting brand engagement and awareness. Adept at crafting compelling narratives, overseeing end-to-end production workflows, and aligning creative vision with business objectives. Passionate about elevating brands through strategic leadership, audience-focused storytelling, and creative problem-solving.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Creative Director
Shor Branding
11.2023 - Current
- Managed a creative team of six to conceptualize and execute content strategies for Facebook, Instagram, and TikTok, resulting in a 20% increase in audience engagement
- Directed post-production workflows, ensuring timely delivery of projects within budget and exceeding client expectations
- Spearheaded the integration of advanced editing techniques and tools, reducing production time by 25%
- Collaborated with stakeholders to develop visually compelling multimedia campaigns aligned with brand strategies
- Zirrah Project: Led creative direction for an explainer series highlighting Pakistani athletes' stories, increasing brand awareness by 30%
- Designed merchandise that strengthened brand identity and boosted sales by 15%
Senior Video Producer
Infer (HUM Network)
04.2023 - 07.2024
- Directed a creative team of five to produce branded content, podcasts, and explainer videos, increasing social media engagement by 25%
- Launched the Election 2024 Campaign, leveraging storytelling to educate audiences, resulting in a 40% boost in viewership
- Produced and hosted Tales from the Table explainer series, achieving a 40% annual increase in YouTube viewership and generating $2K in revenue
- Executed podcasts with high-profile figures, including Former PM Shahid Khaqan Abbasi, Senator Anwaar-ul-Haq Kakar, Dr
- Moeed Yusuf, Shahbaz Taseer, and Miftah Ismail, showcasing thought leadership and creativity
- Managed creative content for Jazz Simosa App, Beaconhouse National University, and HUM Network, enhancing brand reach and engagement through storytelling
Junior Video Producer
Infer (HUM Network)
09.2022 - 03.2023
- Developed micro-explainer series for Instagram and TikTok, increasing engagement by 20%
- Managed podcasts featuring international speakers like Fareed Zakaria, Ajai Shukla, David Miliband, and Michael Kugelman, ensuring high-quality production
- Created daily news analysis content, enhancing brand value and viewer retention
Video Producer
Happy Chirp Podcast
12.2021 - 07.2022
- Recorded and edited podcast episodes with influencers such as Ramsha Ahmad Khan, Syeda Urooj Fatima, and Waliya Najeeb, increasing viewership by 30%
- Conceptualized visual storytelling for Humna Raza's Instagram content, boosting engagement significantly
- Co-hosted podcasts on topics like women empowerment, work-life balance etc. honing presentation and narrative skills
Video Producer
PakistanNow
09.2021 - 07.2022
- Produced podcasts, including a high-profile episode with Former PM Imran Khan, driving massive audience growth more than 50% for Thought Behind Things
- Directed explainer series, managing end-to-end production to achieve top-tier engagement
- Oversaw and managed video production needs for diverse audiences on behalf of direct advertisers and programmatic buyers.
Post Production Artist
Orenda - Taleemabad
07.2020 - 05.2021
- Designed educational animations and video content for an EdTech platform, increasing student engagement by 30%
- Provided voiceovers and ensured high-quality editing for a seamless learning experience
Camera Assistant Intern
Keychain Films
11.2019 - 02.2020
- Optimized camera settings to capture high-quality images in various lighting conditions and environments.
Videographer Intern
Minerva Pakistan
07.2019 - 08.2019
- Enhanced video production quality by utilizing advanced editing techniques and software.
- Assisted with color grading processes in post-production to enhance visual aesthetics of completed videos.
- Performed quality control checks prior to exporting final videos, catching and correcting any errors or inconsistencies.
Education
Bachelor's - Computer Arts, Digital Media Arts, Majors in Videography
Fatima Jinnah Women University
Rawalpindi, PB2021
Skills
- Creative Team leadership
- Content Strategy & Concept Development
- Strategic Thinking
- Digital Media Campaigns
- Marketing Analytics & Optimization
- Brand Identity Development
- Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Audition)
- Project Management (Notion, Asana, Trello)
- Social Media Platforms (YouTube, Instagram, TikTok)
- Content Management Systems (CMS)
Certification
- AI-Powered Manager | LinkedIn Learning
- Digital Journalism Certificate | Reuters
- Google Project Management Certificate | Udemy
- Adobe Creative Suite Expert | Coursera
- Digital Marketing Course | Sheikh Sajawal
- Dropserving & Business Development | Yashika
Accomplishments
- Produced a podcast featuring Former PM Imran Khan, marking a milestone as the first female team member in production, increasing viewership by 40%.
- Delivered a TEDx talk on resilience, inspiring 200 attendees with insights on navigating challenges as a female creative professional.
- Hosted three high-profile podcasts for HUM Network with renowned journalists, showcasing exceptional storytelling and leadership.
- Designed and executed training workshops on digital journalism for Jazz interns, equipping them with theoretical and practical production knowledge.
Languages
English
Native or Bilingual
Urdu
Native or Bilingual
Timeline
Creative Director
Shor Branding
11.2023 - Current
Senior Video Producer
Infer (HUM Network)
04.2023 - 07.2024
Junior Video Producer
Infer (HUM Network)
09.2022 - 03.2023
Video Producer
Happy Chirp Podcast
12.2021 - 07.2022
Video Producer
PakistanNow
09.2021 - 07.2022
Post Production Artist
Orenda - Taleemabad
07.2020 - 05.2021
Camera Assistant Intern
Keychain Films
11.2019 - 02.2020
Videographer Intern
Minerva Pakistan
07.2019 - 08.2019
Bachelor's - Computer Arts, Digital Media Arts, Majors in Videography
Fatima Jinnah Women University
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