- Urdu
- English
Shaikh Muhammad Armughan
Summary
An ardent, disciplined & motivated individual with a responsible & professional attitude with the knowledge of Digital marketing & management processes & tools, possess effective communication, decision making, Leadership & management skills & ability to motivate & work in team and develop as well. I look forward to grow continually.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Head of Marketing
Media Feathers LLC
09.2022 - Current
- Develop and execute overall marketing strategy for the agency
- Lead multi-channel campaigns (SEO, PPC, Social Media, Content, PR)
- Align marketing goals with business growth and revenue targets
- Identify new market opportunities (local + international clients)
- Drive lead generation and client acquisition strategies
- Monitor KPIs: ROI, CAC, conversion rates, retention
- Optimize campaigns for maximum performance and scalability
- Build and manage marketing funnels (TOFU-BOFU)
- Lead and mentor internal teams (SEO, Paid Ads, social media, Content)
- Set KPIs and ensure accountability across departments
- Hire, train, and scale the marketing team
- Strengthen agency branding and authority in the market
- Oversee content strategy (blogs, social media, case studies)
- Manage PR, partnerships, and collaborations
- Work closely with sales and client servicing teams
- Oversee key client strategies and performance reviews
- Present reports, insights, and growth plans to stakeholders
Visiting Faculty for Brand Management & Digital Marketing
01.2022 - Current
- Deliver engaging lectures in Brand Management and Digital Marketing to undergraduate and/or postgraduate students
- Design and update course outlines, lesson plans, and teaching materials aligned with industry trends
- Teach core areas including: Branding strategy & positioning, Consumer behavior, Digital marketing (SEO, Social Media, PPC, Content Marketing)
- Incorporate real-world case studies and practical examples from Pakistan and global markets
- Guide students on projects, assignments, and presentations
- Evaluate student performance through quizzes, exams, and coursework
- Mentor and support students in understanding industry applications of marketing concepts
- Stay updated with latest trends in digital marketing, AI in marketing, and branding strategies
- Collaborate with academic teams for curriculum improvement and development
Manager Marketing & Creative
Cake Lounge
09.2021 - 08.2022
- Complete Digital Marketing Management including all digital medium.
- Complete Brand Management.
- Leading Marketing, Creative & Community Team.
- Managed many ATL & BTL activations.
- Business Alliances Management.
- Franchise Model Development & Execution.
- Business Competitor Analysis, Finding gaps & Opportunities.
- Marketing SOPs Development.
- Worked on reducing overall products' cost.
- Management of all digital forums including influence, paid and organic marketing.
- Worked brand revamping and creating more opportunities in corporate sector.
Deputy Manager Digital Marketing
AA Joyland
10.2020 - 09.2021
- Leading digital media all projects of AA Joyland Pvt. Ltd
- Community Management
- Social Media Campaign Designs & Execution
- Social Media Calendrers
- Business Alliances
- Content planning & execution Influence Marketing
- SMS Campaigns
- Email marketing
- Managing Wifi Marketing
- Vendor/Clients Dealing
Assistant Manager Digital Marketing
AA Joyland
11.2019 - 04.2020
- Successfully launched 'Super Bus' (Theme bus launched by AA Joyland).
- Managing Social Media including Pavilion End Club, Super Bus & other entities.
- Implementing Social Media Strategies
- Implementation of new promotion ways
- Search Engine Optimization
- Worked on membership lead generation through SMM & Google Ad words
- Executing CSR activities
- Worked on influence marketing
- Product Buzz creation through Social Media
- Implementing advanced search engine optimizations
Assistant Marketing Digital
Brand Mark Communication
11.2017 - 11.2019
- Key Account Management
- Social Media Strategies
- Paid Marketing Campaigns
- Search Engine Optimizations
- Digital Audits for Clients
- Lead Generation Campaigns
Sales Lead
Dealtoday.pk
06.2016 - 11.2017
- Client Services
- Vendor Management
- Digital Marketing
- Marketing Budget Allocation
- Team Management
- Supervising E-Commerce Operations
- Campaign Designing
- Online Reputation Management
- Business Development Team Lead
- Prepare Reports
- Launching Products Online
Assistant Director Design & Execution
Zodiac Links
01.2015 - 02.2016
- Operations & Project Execution
- Reporting
- Prepare Pitch Presentations
Education
Bachelors Of Business Administration (BBA) - undefined
Hamdard University
01.2025
Bachelors Of Commerce - undefined
Karachi University
01.2015
Intermediate - Commerce
Premier College
01.2012
Secondary School Certificate - Medical Science
R.G Public School
01.2010
Skills
- Brand Management
- PR Management
- Marketing Campaigns Designing
- Client Services
- Marketing Budget Allocation & Monitoring Conversions
- Online Brand Management
- Project Management
- Key Account Management
- Search Engine Optimization (Complete On-Page, Off Page & Technical)
- Preparation of Reports for Analysis
- Search Engine Marketing
- Social Media Marketing
- Paid and Non-Paid Digital Marketing
- Google Analytic
- Wordpress Basic
- SMS Marketing
- Community Management
Certification
- Google AdWords Certified, 2019
- Google Advance Analytics Certified, 2019
- Facebook Blueprint
- Hubspot - Content Marketing
Personal Information
- Citizenship: Pakistani
- Religion: Islam
Languages
Travel History
Saudia
Timeline
Head of Marketing
Media Feathers LLC
09.2022 - Current
Visiting Faculty for Brand Management & Digital Marketing
01.2022 - Current
Manager Marketing & Creative
Cake Lounge
09.2021 - 08.2022
Deputy Manager Digital Marketing
AA Joyland
10.2020 - 09.2021
Assistant Manager Digital Marketing
AA Joyland
11.2019 - 04.2020
Assistant Marketing Digital
Brand Mark Communication
11.2017 - 11.2019
Sales Lead
Dealtoday.pk
06.2016 - 11.2017
Assistant Director Design & Execution
Zodiac Links
01.2015 - 02.2016
Bachelors Of Business Administration (BBA) - undefined
Hamdard University
Bachelors Of Commerce - undefined
Karachi University
Intermediate - Commerce
Premier College
Secondary School Certificate - Medical Science
R.G Public School