Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Languages
Travel History
Timeline
Generic

Shaikh Muhammad Armughan

Summary

An ardent, disciplined & motivated individual with a responsible & professional attitude with the knowledge of Digital marketing & management processes & tools, possess effective communication, decision making, Leadership & management skills & ability to motivate & work in team and develop as well. I look forward to grow continually.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Head of Marketing

Media Feathers LLC
09.2022 - Current
  • Develop and execute overall marketing strategy for the agency
  • Lead multi-channel campaigns (SEO, PPC, Social Media, Content, PR)
  • Align marketing goals with business growth and revenue targets
  • Identify new market opportunities (local + international clients)
  • Drive lead generation and client acquisition strategies
  • Monitor KPIs: ROI, CAC, conversion rates, retention
  • Optimize campaigns for maximum performance and scalability
  • Build and manage marketing funnels (TOFU-BOFU)
  • Lead and mentor internal teams (SEO, Paid Ads, social media, Content)
  • Set KPIs and ensure accountability across departments
  • Hire, train, and scale the marketing team
  • Strengthen agency branding and authority in the market
  • Oversee content strategy (blogs, social media, case studies)
  • Manage PR, partnerships, and collaborations
  • Work closely with sales and client servicing teams
  • Oversee key client strategies and performance reviews
  • Present reports, insights, and growth plans to stakeholders

Visiting Faculty for Brand Management & Digital Marketing

01.2022 - Current
  • Deliver engaging lectures in Brand Management and Digital Marketing to undergraduate and/or postgraduate students
  • Design and update course outlines, lesson plans, and teaching materials aligned with industry trends
  • Teach core areas including: Branding strategy & positioning, Consumer behavior, Digital marketing (SEO, Social Media, PPC, Content Marketing)
  • Incorporate real-world case studies and practical examples from Pakistan and global markets
  • Guide students on projects, assignments, and presentations
  • Evaluate student performance through quizzes, exams, and coursework
  • Mentor and support students in understanding industry applications of marketing concepts
  • Stay updated with latest trends in digital marketing, AI in marketing, and branding strategies
  • Collaborate with academic teams for curriculum improvement and development

Manager Marketing & Creative

Cake Lounge
09.2021 - 08.2022
  • Complete Digital Marketing Management including all digital medium.
  • Complete Brand Management.
  • Leading Marketing, Creative & Community Team.
  • Managed many ATL & BTL activations.
  • Business Alliances Management.
  • Franchise Model Development & Execution.
  • Business Competitor Analysis, Finding gaps & Opportunities.
  • Marketing SOPs Development.
  • Worked on reducing overall products' cost.
  • Management of all digital forums including influence, paid and organic marketing.
  • Worked brand revamping and creating more opportunities in corporate sector.

Deputy Manager Digital Marketing

AA Joyland
10.2020 - 09.2021
  • Leading digital media all projects of AA Joyland Pvt. Ltd
  • Community Management
  • Social Media Campaign Designs & Execution
  • Social Media Calendrers
  • Business Alliances
  • Content planning & execution Influence Marketing
  • SMS Campaigns
  • Email marketing
  • Managing Wifi Marketing
  • Vendor/Clients Dealing

Assistant Manager Digital Marketing

AA Joyland
11.2019 - 04.2020
  • Successfully launched 'Super Bus' (Theme bus launched by AA Joyland).
  • Managing Social Media including Pavilion End Club, Super Bus & other entities.
  • Implementing Social Media Strategies
  • Implementation of new promotion ways
  • Search Engine Optimization
  • Worked on membership lead generation through SMM & Google Ad words
  • Executing CSR activities
  • Worked on influence marketing
  • Product Buzz creation through Social Media
  • Implementing advanced search engine optimizations

Assistant Marketing Digital

Brand Mark Communication
11.2017 - 11.2019
  • Key Account Management
  • Social Media Strategies
  • Paid Marketing Campaigns
  • Search Engine Optimizations
  • Digital Audits for Clients
  • Lead Generation Campaigns

Sales Lead

Dealtoday.pk
06.2016 - 11.2017
  • Client Services
  • Vendor Management
  • Digital Marketing
  • Marketing Budget Allocation
  • Team Management
  • Supervising E-Commerce Operations
  • Campaign Designing
  • Online Reputation Management
  • Business Development Team Lead
  • Prepare Reports
  • Launching Products Online

Assistant Director Design & Execution

Zodiac Links
01.2015 - 02.2016
  • Operations & Project Execution
  • Reporting
  • Prepare Pitch Presentations

Education

Bachelors Of Business Administration (BBA) - undefined

Hamdard University
01.2025

Bachelors Of Commerce - undefined

Karachi University
01.2015

Intermediate - Commerce

Premier College
01.2012

Secondary School Certificate - Medical Science

R.G Public School
01.2010

Skills

  • Brand Management
  • PR Management
  • Marketing Campaigns Designing
  • Client Services
  • Marketing Budget Allocation & Monitoring Conversions
  • Online Brand Management
  • Project Management
  • Key Account Management
  • Search Engine Optimization (Complete On-Page, Off Page & Technical)
  • Preparation of Reports for Analysis
  • Search Engine Marketing
  • Social Media Marketing
  • Paid and Non-Paid Digital Marketing
  • Google Analytic
  • Wordpress Basic
  • SMS Marketing
  • Community Management

Certification

  • Google AdWords Certified, 2019
  • Google Advance Analytics Certified, 2019
  • Facebook Blueprint
  • Hubspot - Content Marketing

Personal Information

  • Citizenship: Pakistani
  • Religion: Islam

Languages

  • Urdu
  • English

Travel History

Saudia

Timeline

Head of Marketing

Media Feathers LLC
09.2022 - Current

Visiting Faculty for Brand Management & Digital Marketing

01.2022 - Current

Manager Marketing & Creative

Cake Lounge
09.2021 - 08.2022

Deputy Manager Digital Marketing

AA Joyland
10.2020 - 09.2021

Assistant Manager Digital Marketing

AA Joyland
11.2019 - 04.2020

Assistant Marketing Digital

Brand Mark Communication
11.2017 - 11.2019

Sales Lead

Dealtoday.pk
06.2016 - 11.2017

Assistant Director Design & Execution

Zodiac Links
01.2015 - 02.2016

Bachelors Of Business Administration (BBA) - undefined

Hamdard University

Bachelors Of Commerce - undefined

Karachi University

Intermediate - Commerce

Premier College

Secondary School Certificate - Medical Science

R.G Public School
Shaikh Muhammad Armughan