Armaghan Khan
Digital Campaign Manager
Lahore,PB
Summary
Offering solid foundation in marketing principles and passion for digital strategies, eager to learn and grow in this environment. Brings ability to quickly grasp new concepts and apply them effectively, along with skills in digital advertising and content creation. Ready to use and develop these skills.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Digital Campaign Manager
AdMaxim Inc.
01.2024 - Current
- Campaign Management: Strategically managed and optimized digital advertising campaigns for high-profile UK clients such as Bloomsbury, Live Nation, National Book Tokens, Wholefoods and Little & Brown, ensuring precise targeting and impactful reach.
- Performance Excellence: Consistently achieved superior click-through rates (CTR) of up to 0.70% for CPM and CPC campaigns through meticulous optimization and A/B testing.
- Client Communication: Acted as the primary point of contact for UK-based clients, providing regular updates, incorporating feedback and ensuring campaign objectives and expectations were clearly understood and met.
- Reporting & Insights: Delivered comprehensive weekly reports with deep analytical insights, enabling stakeholders to understand campaign performance and make data-driven decisions.
- Tools & Techniques: Proficiently utilized advanced programmatic tools to refine advertising strategies, ensuring alignment with client goals and maximizing ROI.
Virtual Intern
IEUK Bright Network
06.2023 - 06.2023
- Collaborated on a virtual project with Nestlé to boost Quality Street's digital presence.
- Led website design using Canva, focusing on creativity and user experience.
- Participated in workshops and presentations related to projects to gain knowledge.
Intern
Pearl Continental Hotel
Lahore
09.2021 - 10.2021
- Managed front desk tasks, including check-ins, check-outs and booking inquiries.
- Coordinated with various departments to fulfill guests' needs efficiently.
- Handled guest queries and issue resolution in support of the call center.
- Worked closely with hotel teams to maintain high service standards.
- Gained practical experience in hospitality operations and customer service.
Education
Master of Science - Business Intelligence and Digital Marketing
09.2022 - 09.2023
- Dissertation: Exploring Ethical Concerns in Influencer Marketing: Impact on Consumer Perceptions and Influencer-Audience Relationships in Pakistan
BBA - Business Administration
08.2018 - 08.2021
- Degree Awarded with Upper Second Class Honors
Skills
Keyword research
Market visibility enhancement
Digital strategy development
Programmatic advertising expertise
Performance-driven advertising strategies
Google Analytics understanding
Campaign development
Certification
LUMS Centre for Continuing Education
Timeline
Digital Campaign Manager - AdMaxim Inc.
01.2024 - Current
Virtual Intern - IEUK Bright Network
06.2023 - 06.2023
Brunel University London - Master of Science, Business Intelligence and Digital Marketing
09.2022 - 09.2023
Intern - Pearl Continental Hotel
09.2021 - 10.2021
Royal Holloway, University of London - BBA, Business Administration
08.2018 - 08.2021