M Arham Saeed
BTL Marketing Specialist
Rawalpindi, Punjab
Summary
Dynamic marketing professional excelling in digital marketing and communications management. Successfully boosted lead generation through engaging content and strategic campaigns, while fostering team collaboration and vendor relations. Adept at leveraging analytics to drive brand awareness and enhance customer loyalty.
Overview
4
4
years of professional experience
Work History
BTL Marketing Specialist
Infinix Mobile
09.2024 - Current
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- IB Shops Construction
- Branding
- Store Management
- Periodic Brand Promoters Visibility Sheet Update
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
Marketing Manager
Optimum Car Rental Dubai
05.2023 - 09.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Marketing Manager
Renta Properties UK
04.2022 - 06.2023
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Education
MBA - Marketing
Bahria University
Islamabad 04.2001 -
BBA - Marketing
Foundation School of Science & Technology
Rawalpindi, Punjab, Pakistan 04.2001 -
Skills
Digital marketing
Communications management
Sales strategies
Social media management
Vendor relations
Branding
Sales expertise
Business development
Database management
Analytics and SEO
Business administration
Product marketing
Timeline
BTL Marketing Specialist
Infinix Mobile
09.2024 - Current
Marketing Manager
Optimum Car Rental Dubai
05.2023 - 09.2024
Marketing Manager
Renta Properties UK
04.2022 - 06.2023
MBA - Marketing
Bahria University
04.2001 -
BBA - Marketing
Foundation School of Science & Technology
04.2001 -