Arham Yaseen Tahir
Performance Marketer
Lahore,PB
Summary
Highly skilled Google Ads Executive with 3+ years of experience in PPC campaign strategy, audience segmentation, and optimization across Google Ads. Managed more than $500K ad spend for clients and ran over 400 Google ad campaigns, Meta Ads, and Local Services Ads (LSAs). Proficient in data analysis, A/B testing, and ad copy creation, consistently achieving up to 45% ROI improvement and reducing CPA by 25%. Adept at aligning advertising strategies with client business objectives to deliver measurable results and improve performance.
Overview
3
3
years of professional experience
7
7
Certification
Work History
Google Ads Expert
Ruby Zoom Solutions
06.2025 - Current
- Manage end-to-end Google Ads campaigns from keyword planning to creative strategy and bid management.
- Focus on performance optimization and data-driven decisions to deliver real results.
- Continuously test and optimize campaigns for better performance and ROI.
- Contract
- Remote
Google Ads Manager
Oxilios - Finnest App and Web Solutions
02.2025 - Current
- Plan and manage full-funnel Google Ads campaigns, including Search, Performance Max, Display, and Remarketing.
- Conduct keyword research, audience segmentation, and write high-converting ad copy.
- Implement bidding strategies (Manual, Maximize Conversions, Target ROAS) and A/B test campaigns.
- Track conversions via Google Tag Manager & GA4; analyze performance to optimize ROAS and reduce CPL.
- Scale budgets efficiently while monitoring campaign performance with Google Ads Manager and GA4.
- Freelance
- Remote
Google Ads Executive
Jarvis Technologies
Lahore
06.2024 - Current
- Developed and optimized paid advertising strategies across Google Ads, Meta Ads, and LSAs.
- Conducted audience segmentation and keyword analysis to improve bidding strategies and ad targeting.
- Increased client conversions by 40%, and reduced CPA by 25%.
- Led A/B testing and creative optimization, enhancing overall campaign performance.
- Delivered actionable insights and weekly/monthly performance reports to clients.
- Ensured platform compliance with Google Ads policies and optimized funnel for improved ROI.
- Full Time
- Hybrid
Digital Marketing Executive
Genwizz Solutions
09.2021 - 06.2024
- Implemented Google Ads and Meta Ads strategies for enhanced visibility and user acquisition.
- Managed multiple ad campaigns for various clients, ensuring alignment with business objectives.
- Conducted performance analysis to optimize campaign spend and ROI.
- Developed expertise in campaign optimization, including bid strategies and creative management.
- Full Time
- Remote
Education
Bachelor of Science - Civil Engineering
08.2021
Skills
- Campaign Strategy & Planning
- Audience Segmentation & Keyword Research
- Performance Analysis & Reporting (CPC, CTR, ROAS & CPL)
- A/B Testing & Conversion Rate Optimization (CRO)
- Creative Ad Copy & Visuals Management
- Campaign Management & Budget Allocation
- Client Communication & Account Management
- Platform Compliance & Maintenance
- Google Analytics & Microsoft Clarity Integration
- Conversion Tracking using GTM, GA4 & Gtag
Certification
- Google Ads Search Certification | Google Skillshop
- Google Ads Measurement Certification | Google Skillshop
- AI-Powered Performance Ads Certification | Google Skillshop
- AI-Powered Shopping Ads Certification | Google Skillshop
- Google Ads Creative Certification | Google Skillshop
- The Fundamentals of Digital Marketing | Google Digital Garage
Training
Google Ads PPC Training, GOP (6 months)
Languages
Urdu
First Language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
References
References available upon request.
Portfolio
FEATURED
Case Studies - Google Ads
Timeline
Google Ads Expert - Ruby Zoom Solutions
06.2025 - Current
Google Ads Manager - Oxilios - Finnest App and Web Solutions
02.2025 - Current
Google Ads Executive - Jarvis Technologies
06.2024 - Current
Digital Marketing Executive - Genwizz Solutions
09.2021 - 06.2024
Khwaja Fareed University of Engineering And Information Technology - Bachelor of Science, Civil Engineering
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