ARBAZ AHMED SHAH
Media Buyer
Karachi,SD
Summary
Proven track record of achieving ROAS up to 5 on Facebook, Instagram, and Google. Successfully executed campaigns for brands such as Adidas, Nike, and Under Armour across the USA, Canada, and Pakistan. Expert in data-driven strategies that maximize ROI, ensuring significant visibility and growth for clients' brands.
Overview
7
7
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Media Planner
GroupM
02.2023 - Current
- Managed programmatic advertising strategies using Dv360 DSP tool, optimizing campaigns and managing trades efficiently.
- Working as central team and managed all agency campaigns i.e. Mindshare, Mediacom, Wavemaker and Msix.
- Established strong working relationships with key external partners such as publishers, broadcasters, and digital platforms.
- Maximized ad performance, consistently monitoring and adjusting placement strategies.
- Coordinated cross-functional teams during project execution, fostering collaboration among diverse stakeholders.
- Developed comprehensive reports on campaign performance, providing actionable insights to inform future planning efforts.
Senior Media Buyer
AT&R
01.2017 - 01.2023
- Managed Facebook, Instagram, and Google ads for multiple clients.
- Utilized advanced analytics tools to measure campaign effectiveness and inform future strategy decisions.
- Consistently delivered successful campaigns, resulting in increased brand awareness and ROAS Up To 50x.
- Collaborated closely with marketing teams to develop integrated strategies aimed at reaching target audiences.
- Oversaw cross-functional team coordination, ensuring seamless execution of media plans from inception to completion.
PPC Specialist
Cubix
01.2017 - 01.2023
- Managed Google Shopping ads for hardware products in for USA market, achieved 5x return on ad spend (ROAS)
- Managed Google Merchant Center and resolve product issues if any.
Education
BBA -
IQRA UNIVERSITY
Bachelor of Commerce - undefined
KARACHI UNIVERSITY
Skills
Deliverables coordination
Campaign Management
Content Strategy
Performance Assessments
Competitive Analysis
Certification
Google Ads Measurement Certification
Timeline
Media Planner
GroupM
02.2023 - Current
Senior Media Buyer
AT&R
01.2017 - 01.2023
PPC Specialist
Cubix
01.2017 - 01.2023
BBA -
IQRA UNIVERSITY
Bachelor of Commerce - undefined
KARACHI UNIVERSITY
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