Hi, I’m
Aqsa Aziz
Lahore
Summary
I am Google Certified Digital Marketing Specialist with 4+ years of experience developing and executing for successful social media, email marketing, and PPC campaigns. Proven ability to create engaging content, drive audience growth, and collaborate effectively to achieve marketing goals.
Overview
4
years of professional experience
1
Certification
Work History
TEKHQS
Digital Marketing Executive
11.2022 - Current
Job overview
- Developed and implemented Digital marketing strategies that significantly expanded brand awareness and growth across key platforms
- Created engaging social media content that sparked audience interaction and increased followers & brand loyalty
- Managed targeted email marketing campaigns using Brevo, resulting in improved customer engagement and lead generation
- Designed and executed PPC ad campaigns to drive targeted website traffic
- Conducted market research to inform marketing strategies and understand competitor positioning
- Collaborated with cross-functional teams to ensure seamless and timely execution of marketing projects
- Assisted in organizing promotional events, and Company Annual Event, Tech Conferences
- Managed and grew the social media presence of the company's COO, establishing a strong personal brand through strategic content creation and audience engagement
- Collaborated with sales and business development teams to align marketing strategies with business goals, contributing to an increase in revenue
- Collaborated with SEO experts to optimize website content and structure for improved search engine ranking and organic traffic growth
Insights360
Digital Marketing Specialist
12.2021 - 11.2022
Job overview
- Developed and executed data-driven digital marketing strategies to increase online visibility and drive website traffic
- Oversaw social media marketing efforts, including content creation, posting schedules, and community engagement to enhance brand presence
- Conducted market research to identify emerging trends and opportunities for expansion
- Managed and optimized paid advertising campaigns (PPC) on platforms such as Google Ads and Facebook Ads to maximize ROI
Myglu
Content Creator
12.2020 - 09.2021
Job overview
- Crafted engaging multimedia content (articles, videos, infographics, social media) across platforms
- Produced high-quality written content (blogs, websites, social media, email) aligned with brand goals
- Collaborated on content strategies with cross-functional teams
- Managed content distribution & optimized for reach & engagement
- Researched trending topics & identified content opportunities
- Created SEO-optimized content for organic traffic growth
Education
Bahauddin Zakariya University
BS(Hons) from Biological Sciences
04.2019
Skills
- Digital Marketing
- Social Media Marketing
- Search Engine Marketing
- Marketing Coordination
- Email Marketing
- Content Marketing
- Project Management
- Lead Generation
- Personal Branding
Certification
- Digital Marketing & E-Commerce-Google
- Digital Marketing-HubSpt
- Search Engine Optimization (SEO) Certification – SEO Training Course by Moz.
- Mastering Google AdWords Certificate – Udemy.
- Google Ads Certification – Google.
Languages
English
Urdu
Timeline
Digital Marketing Executive
TEKHQS
11.2022 - Current
Digital Marketing Specialist
Insights360
12.2021 - 11.2022
Content Creator
Myglu
12.2020 - 09.2021
Bahauddin Zakariya University
BS(Hons) from Biological Sciences
Similar Profiles
Salal BabarSalal Babar
Senior Software Quality Assurance Analyst at TekHQsSenior Software Quality Assurance Analyst at TekHQs
Farooq KhalidFarooq Khalid
Lead SQA Engineer at Exarta LabsLead SQA Engineer at Exarta Labs
Muhammad Arham NaseemiMuhammad Arham Naseemi
Art Director at FreelanceArt Director at Freelance