Dynamic Creative Director with over 8.5 years of experience in shaping and elevating beauty, lifestyle, and FMCG brands. Expertise in directing innovative strategies that transform insights into impactful campaigns, consistently achieving measurable ROI while enhancing brand awareness, equity, and market share. Renowned for delivering exceptional work that harmonizes creative excellence with tangible business results, including award-winning campaigns recognized with a prestigious Cannes Glass Lion. Passionate about pushing creative boundaries to drive brand success in competitive markets.
Hi, I’m
Anushay Shakir
Creative Director & Strategist
KHI
Summary
Overview
8
years of professional experience
Work History
Nativ Global Starcrest
Creative Director
11.2024 - Current
Job overview
- Led creative and digital strategy across a portfolio of brands, grounding work in consumer insights and market research to ensure relevance and impact. Developed Raqami’s full go to market and digital brand strategy, shaping positioning, UX direction, and launch content anchored in Gen Z banking behaviors and pain points. Repositioned Taj Gasoline by building a fresh brand narrative from customer perception studies, elevating it into a modern energy brand with national presence. For Nando’s, localized a global brand through culturally attuned campaigns and content strategy that resonated with Pakistani audiences across digital platforms. Partnered with Engro to humanize complex B2B narratives, turning technical insight into accessible creative work that built trust and clarity.
Ogilvy Pakistan
Associate Creative Director
08.2023 - 11.2024
Job overview
- Directed VELO’s repositioning in Pakistan, modernizing brand communication and packaging to boost recall and relevance. Oversaw creative strategy for VELO, Vuse, and easypaisa, achieving double-digit growth in digital performance indicators. Directed and mentored a creative team, aligning deliverables with business objectives and brand KPIs.
BBDO Pakistan
Creative Group Head
10.2021 - 08.2022
Job overview
- Directed creative strategy for EBM, Unilever, Nishat Sutas, MG Motors, and PepsiCo. Achievement: Oversaw EBM’s corporate campaign on female education, which won a Cannes Glass Lion and generated 5M+ organic impressions with significant uplift in brand sentiment. Built content ecosystems that contributed to market penetration and share-of-voice growth.
IAL Saatchi & Saatchi
Senior Creative Manager
05.2021 - 10.2021
Job overview
- Managed campaign execution and improved client presentations, contributing to successful pitches and portfolio growth. Helped raise creative standards to reflect brand goals and audience expectations better better.
IAL Saatchi & Saatchi
Creative Manager
02.2020 - 04.2021
Job overview
- Worked across key accounts such as Unilever, Toyota, and Pepsi, shaping launch campaigns that led to a 30%+ lift in digital engagement. Also collaborated on developing distinct brand voices across platforms to support their long-term visibility and growth.
Firebolt 63
Creative Executive
07.2018 - 11.2019
Job overview
- Worked on campaign concepts and messaging for clients such as Aga Khan University, Dayfresh, Hardee’s, Khaadi, and Hobo. Contributed to creative development that supported stronger visibility and audience connection.
Interflow Communications (Pvt.) Ltd.
Creative Associate
05.2017 - 07.2018
Job overview
- Assisted in idea development and copywriting for campaigns across brands including GSK, Red Bull, PSO, Haleeb, FM91, and MIB. Collaborated with creative and account teams to produce content that supported awareness and engagement objectives.
- FreeLance Projects:
- Standard Chartered Bank / Hyundai Tucson – Second AD, Commercials (2022)
- Changan Alsvin – Concept Development & Script (2022)
- Changan Oshan X7 – Pitch Director (2022), developed creative and strategic approach that secured the account.
- Hyundai Tucson – Photography Director & Junior Producer (2022)
Education
SZABIST
BS (Hons.) from Media Sciences
01.2018
University Overview
Major: Film & TV Production
Skills
Brand Development & Market Differentiation
ABOUT ME
ABOUT ME
Someone with madness that’s tamed and driven at heart, I’m that Xillennial who can play every part. I’ve banished the bland, seen the mundane fall, I envision supernovas beyond the everyday call. What I do for a living is what I cherish, Creating concepts, writing, where my passions flourish.BRANDS WORKED ON
BRANDS WORKED ON
- BAT
- PMI
- Pepsico
- Unilever
- Reckitt
- EBM
- CBL
- Tapal
- PSO
- JS Bank
- Red Bull
- Haleeb
- Khaadi
- Nishat Sutas
- Mondelez
- KIA
- Toyota
- MG Motors
- Changan
- Raqami
- Engro
- Taj Gasoline
- Nando’s
- Millac
Profile
Profile
https://www.linkedin.com/in/anushay-s-07189a135
Timeline
Creative Director
Nativ Global Starcrest
11.2024 - Current
Associate Creative Director
Ogilvy Pakistan
08.2023 - 11.2024
Creative Group Head
BBDO Pakistan
10.2021 - 08.2022
Senior Creative Manager
IAL Saatchi & Saatchi
05.2021 - 10.2021
Creative Manager
IAL Saatchi & Saatchi
02.2020 - 04.2021
Creative Executive
Firebolt 63
07.2018 - 11.2019
Creative Associate
Interflow Communications (Pvt.) Ltd.
05.2017 - 07.2018
SZABIST
BS (Hons.) from Media Sciences
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