Helium10
Anum Mufeed
Amazon Brand Manager
Karāchi
Summary
Results-driven Amazon Brand Manager with extensive experience overseeing and optimizing Amazon storefronts to drive sales growth and maximize ROI. Skilled in developing data-driven strategies, conducting detailed keyword research, and managing end-to-end brand performance on Amazon. Proven track record of increasing product visibility, enhancing listing optimization, and refining advertising campaigns to lower ACoS and boost efficiency. Expert in performing in-depth competitor analysis, managing budgets effectively, and aligning brand strategies with broader business goals to improve profitability. Adept at collaborating with cross-functional teams to ensure consistent brand messaging and long-term growth on Amazon.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
2
2
Languages
2
2
Certificates
Work History
Amazon Brand Manager & PPC Specialist
HASHTNAGAR INTERNATIONAL LTD
8 2024 - Current
- Performed detailed keyword analysis to identify high-converting search terms, optimizing campaigns and product listings to improve ad relevance and organic rankings.
- Conducted in-depth competitor analysis to adjust bidding strategies, ensuring our products gained a competitive edge in the marketplace.
- Optimized Amazon SEO and product listings, leading to higher organic rankings and enhanced visibility, directly contributing to increased sales growth.
- Setup and optimization of Amazon PPC campaigns. Successfully boosted sales, lowered ACoS, and significantly improved the organic ranking of products.
- Conducted audits, and implemented brand strategies.
E-commerce Analyst
Candle Threads
02.2022 - 08.2024
- Spearheaded the successful launch of a new product line, overseeing every aspect from initial design to final listing on Amazon.
- Managed product variations, ensuring accurate and strategic categorization to maximize visibility and appeal.
- Optimized product listings, enhancing titles, bullet points, descriptions, and backend keywords, leading to a significant increase in organic ranking.
- Conducted comprehensive keyword research to align PPC campaigns with high-converting search terms, reducing ACoS and boosting sales.
- Managed and scaled Amazon PPC campaigns, refining bids and targeting strategies to drive a higher return on ad spend (ROAS).
- Analyzed performance metrics and made data-driven decisions to optimize ad spend, increase product visibility, and improve overall profitability.
- Collaborated with cross-functional teams to align product marketing, listing optimization, and promotional strategies for maximum impact.
- Spearheaded A/B testing initiatives for various site elements such as CTAs or headlines, identifying winning combinations that led to higher engagement levels among visitors.
Amazon Brand Manager
MOCEMTRY
07.2021 - 03.2022
- Optimized product listings with targeted keyword research and market analysis, enhancing brand visibility and improving organic rankings in competitive categories.
- Conducted PPC audits and implemented strategies to reduce ACoS, increase ROAS, and drive long-term profitability while reinforcing the overall brand strategy.
- Analyzed performance metrics and competitor activity, making data-driven adjustments to enhance campaign efficiency and maintain a competitive edge.
Amazon PPC Specialist
Juddz
06.2020 - 06.2021
- Enhanced product listings through comprehensive keyword research, driving increased visibility and higher organic rankings.
- Performed PPC audits to uncover inefficiencies, refining ad campaigns to lower ACoS and boost ROAS.
- Continuously optimized PPC strategies based on data analysis and market trends, leading to improved campaign performance and profitability.
Amazon Strategist
G-League UK Ltd
01.2020 - 09.2020
- Developed and executed strategic marketing plans to enhance brand visibility.
- Optimized product listings and SEO to drive organic growth and improve rankings.
- Managed cross-channel brand messaging to ensure consistency and alignment with business goals.
- Analyzed market trends and competitor strategies to refine marketing efforts and boost sales performance.
Ebay Strategist
Phoenix LLC
08.2021 - 04.2022
- Developed and implemented effective listing strategies for over 5000 SKUs, maximizing visibility and sales potential on eBay.
- Analyzed market trends and competitor performance to refine pricing strategies and enhance product positioning.
- Managed inventory updates and optimization to ensure accurate stock levels and timely order fulfillment.
- Worked alongside diverse teams to develop engaging product descriptions and visuals, enhancing customer interaction and boosting overall listing effectiveness.
Official SEO and Blog Writer
Skechers Shoes
07.2020 - 05.2021
- Official writer of Sketchers Shoes Pakistan, a leading global sportswear brand.
CO-FOUNDER AND CEO
Imported
09.2015 - 11.2019
- Single handedly operated and managed business end
- Procured desired product (via local sourcing or international order) based on demand and supply
- Maintained the backend including sales and inventory management
- Ensured customer care and relations at the highest standard.
Chief Operating Officer
Eat Mubarak
11.2017 - 02.2018
- Managed close co-ordination with marketing team for day to day update and advised them for upcoming challenges
- Responsible for hiring of ground fleet and also managed them during incubation days of product.
- Improved customer satisfaction by efficiently addressing and resolving inquiries, concerns, and complaints.
Requested Writer
EssayShark
01.2012 - 12.2015
Team Lead
Quality Customs Essays UK
04.2012 - 12.2014
Writing Specialist
Pensters
04.2011 - 12.2014
Content Authors Team Lead
Karāchi
10.2012 - 10.2014
- Started off by providing technical and web content
- Managed writers and examination of content for error and plagiarism.
CA SERVICE DESK CONSULTANT
Fieldway Group
06.2012 - 06.2014
- Installation and configuration of CA Service Desk Manager
- Performing general configuration tasks such as the configuration of LDAP Integration and Authentication
- Creation of initial Request/Incident/Problem areas
- Creation and Testing all required site specific Roles, Access Types and Groups.
Freelance Writer
Genuine writeups
01.2011 - 03.2012
Education
Bachlors - Electrical and Electronics Engineering
01.2008 - 01.2011
Pre-Engineering - undefined
01.2005 - 01.2007
Skills
Keyword Research
Software
Datadive
Jungle Scout
Asana
Keepa
Veeqo
Sellerboard
Certification
Google Certification: Attract and Engage Customers with Digital Marketing
Timeline
Google Certification: Attract and Engage Customers with Digital Marketing
07-2023
Google Certification: Foundations of Digital Marketing and E-commerce
07-2023
E-commerce Analyst - Candle Threads
02.2022 - 08.2024
Ebay Strategist - Phoenix LLC
08.2021 - 04.2022
Amazon Brand Manager - MOCEMTRY
07.2021 - 03.2022
Official SEO and Blog Writer - Skechers Shoes
07.2020 - 05.2021
Amazon PPC Specialist - Juddz
06.2020 - 06.2021
Amazon Strategist - G-League UK Ltd
01.2020 - 09.2020
Chief Operating Officer - Eat Mubarak
11.2017 - 02.2018
CO-FOUNDER AND CEO - Imported
09.2015 - 11.2019
Content Authors Team Lead - Karāchi
10.2012 - 10.2014
CA SERVICE DESK CONSULTANT - Fieldway Group
06.2012 - 06.2014
Team Lead - Quality Customs Essays UK
04.2012 - 12.2014
Requested Writer - EssayShark
01.2012 - 12.2015
Writing Specialist - Pensters
04.2011 - 12.2014
Freelance Writer - Genuine writeups
01.2011 - 03.2012
NED University of Engineering and Technology - Bachlors, Electrical and Electronics Engineering
01.2008 - 01.2011
BAMM PECHS College - Pre-Engineering,
01.2005 - 01.2007
Amazon Brand Manager & PPC Specialist - HASHTNAGAR INTERNATIONAL LTD
8 2024 - Current
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