Anum Mufeed
Karāchi
Summary
Results-driven Amazon PPC Specialist with extensive experience managing and optimizing Amazon Advertising campaigns to drive sales growth and maximize ROI. Skilled in creating data-driven strategies, performing detailed keyword research, and conducting in-depth PPC audits to lower ACoS and improve campaign efficiency. Proven track record of increasing product visibility, managing ad spend effectively, and continuously refining campaigns based on performance metrics and competitor analysis. Adept at collaborating with teams to align PPC strategies with broader business goals and enhance overall profitability.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
Work History
Amazon PPC Specialist
HASHTNAGAR INTERNATIONAL LTD
8 2024 - Current
- In my role as an Amazon PPC Specialist at HASHTNAGAR INTERNATIONAL LTD, I spearheaded the setup and optimization of Amazon PPC campaigns, conducted audits, and implemented brand strategies
- I successfully boosted sales, lowered Acos, and improved organic ranking for product
- Additionally, I launched new variation and optimized Amazon SEO to enhance product visibility and increase sales.
E-commerce Analyst
Candle Threads
02.2020 - 08.2024
- Spearheaded the successful launch of a new product line, overseeing every aspect from initial design to final listing on Amazon.
- Managed product variations, ensuring accurate and strategic categorization to maximize visibility and appeal.
- Optimized product listings, enhancing titles, bullet points, descriptions, and backend keywords, leading to a significant increase in organic ranking.
- Conducted comprehensive keyword research to align PPC campaigns with high-converting search terms, reducing ACoS and boosting sales.
- Managed and scaled Amazon PPC campaigns, refining bids and targeting strategies to drive a higher return on ad spend (ROAS).
- Analyzed performance metrics and made data-driven decisions to optimize ad spend, increase product visibility, and improve overall profitability.
- Collaborated with cross-functional teams to align product marketing, listing optimization, and promotional strategies for maximum impact.
- Spearheaded A/B testing initiatives for various site elements such as CTAs or headlines, identifying winning combinations that led to higher engagement levels among visitors.
Amazon PPC Specialist
MOCEMTRY
10.2023 - 12.2023
- Optimized product listings with targeted keyword research, improving visibility and organic ranking.
- Conducted detailed PPC audits, identifying inefficiencies and implementing strategies to reduce ACoS and increase ROAS.
- Analyzed performance metrics and made data-driven adjustments to enhance campaign efficiency and profitability.
- Continuously refined PPC strategies, adapting to trends and competition to maximize sales performance.
Amazon PPC Specialist
Juddz
08.2023 - 12.2023
- Enhanced product listings through comprehensive keyword research, driving increased visibility and higher organic rankings.
- Performed PPC audits to uncover inefficiencies, refining ad campaigns to lower ACoS and boost ROAS.
- Continuously optimized PPC strategies based on data analysis and market trends, leading to improved campaign performance and profitability.
Amazon Strategist
G-League UK Ltd
03.2021 - 09.2024
- Product Research, Competitor Analysis, Sourcing, Launch and Rank Specialist, PPC
Chief Operating Officer
Eat Mubarak
11.2017 - 02.2018
- Managed close co-ordination with marketing team for day to day update and advised them for upcoming challenges
- Responsible for hiring of ground fleet and also managed them during incubation days of product.
CO-FOUNDER AND CEO
Imported
09.2015 - 11.2019
- Single handedly operated and managed business end
- Procured desired product (via local sourcing or international order) based on demand and supply
- Maintained the backend including sales and inventory management
- Ensured customer care and relations at the highest standard.
Official SEO and Blog Writer
Skechers Shoes
07.2020 - 05.2021
- Official writer of Sketchers Shoes Pakistan, a leading global sportswear brand.
Requested Writer
EssayShark
01.2012 - 12.2015
Team Lead
Quality Customs Essays UK
04.2012 - 12.2014
Writing Specialist
Pensters
04.2011 - 12.2014
Content AuthorsTeam Lead
Karāchi
10.2012 - 10.2014
- Started off by providing technical and web content
- Managed writers and examination of content for error and plagiarism.
CA SERVICE DESK CONSULTANT
Fieldway Group
06.2012 - 06.2014
- Installation and configuration of CA Service Desk Manager
- Performing general configuration tasks such as the configuration of LDAP Integration and Authentication
- Creation of initial Request/Incident/Problem areas
- Creation and Testing all required site specific Roles, Access Types and Groups.
Freelance Writer
Genuine writeups
01.2011 - 03.2012
Education
Bachlors - Electrical and Electronics Engineering
NED University of Engineering and Technology
01.2008 - 04.2011
Pre-Engineering - undefined
BAMM PECHS College
01.2005 - 04.2007
Skills
Keyword Research
Competitor Analysis
Bid management
Performance Analysis
Conversion tracking
A and B Testing
Negative keyword management
Listing optimization
Campaign Management
Decision-Making
Excellent Communication
Content Strategy
Websites
Languages
Urdu
Native language
English
Beginner
A1
Timeline
Amazon PPC Specialist
MOCEMTRY
10.2023 - 12.2023
Amazon PPC Specialist
Juddz
08.2023 - 12.2023
Amazon Strategist
G-League UK Ltd
03.2021 - 09.2024
Official SEO and Blog Writer
Skechers Shoes
07.2020 - 05.2021
E-commerce Analyst
Candle Threads
02.2020 - 08.2024
Chief Operating Officer
Eat Mubarak
11.2017 - 02.2018
CO-FOUNDER AND CEO
Imported
09.2015 - 11.2019
Content AuthorsTeam Lead
Karāchi
10.2012 - 10.2014
CA SERVICE DESK CONSULTANT
Fieldway Group
06.2012 - 06.2014
Team Lead
Quality Customs Essays UK
04.2012 - 12.2014
Requested Writer
EssayShark
01.2012 - 12.2015
Writing Specialist
Pensters
04.2011 - 12.2014
Freelance Writer
Genuine writeups
01.2011 - 03.2012
Bachlors - Electrical and Electronics Engineering
NED University of Engineering and Technology
01.2008 - 04.2011
Pre-Engineering - undefined
BAMM PECHS College
01.2005 - 04.2007
Amazon PPC Specialist
HASHTNAGAR INTERNATIONAL LTD
8 2024 - Current
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