Anum Mehmood

Summary.

Dynamic and research-driven marketing professional with a proven track record of over 7 years in strategic marketing, business growth, and leadership. Utilizes data-driven decision-making, pricing strategies, and market research to consistently drive exceptional results. Achieved a remarkable 43% increase in sales and surpassed KPIs by an impressive 134%. Published author in esteemed peer-reviewed journals, focusing on leadership, sustainability, and market research. Currently pursuing a PhD in Management Studies with a specialization in mentorship and leadership development, showcasing an unwavering commitment to personal growth and professional excellence. Dedicated to leveraging digital transformation, branding, and consumer analytics to propel organizational success.

Talented Manager with expert team leadership, planning, and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.

• Achieved 43% sales growth through strategic pricing and marketing.
• Exceeded KPIs by 134%, earning top performance recognition.
• Published author in peer-reviewed journals on leadership, sustainability, and market research.

• Most Valuable Player Award, New Al-Hilal Flour Mills, 2023
• High Achievers List, SZABIST, 2018

• Ethical leadership as a catalyst for organizational resilience, Review of Applied Management and Social Sciences (RAMSS), 8, 1, 409-422, 2025, https://doi.org/10.47067/ramss.v8i1.472
• Sustainable development & climate adaptation in urban planning, The Critical Review of Social Sciences Studies, 3, 1, 2377-2390, 2025, https://doi.org/10.59075/fxc09y39
• Data-driven decision-making in local and global markets: The role of market research in pricing, branding, and distribution strategies, Pakistan Social Sciences Review, 7, 3, 1225–1235, 2023, https://doi.org/10.35484/pssr.2023(7-III)100

• PhD Research – Mentorship & Leadership Development.
• Advanced Analytics Proficiency – Power BI, Tableau, CRM Tools.
• Continuous Learning – Digital Marketing, Business Strategy, Project Management.