Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Receptionist
Anum Fatima

Anum Fatima

Lahore

Summary

Skilled Marketing and Content Manager aiming to leverage 4 years of experience in marketing roles. Well-versed in analyzing consumer behavior to drive growth and improve performance. Hardworking and meticulous with an excellent work ethic and strong business acumen.

Overview

5
5
years of professional experience

Work History

Senior Marketing Manager

Watch My Competitor, Cutting Edge Projects
03.2021 - 08.2023
  • Analyzed competitors' websites and social media platforms and created precise alerts for multiple high-value clients like Reckitt Benckiser, YouTube, Adobe, Cigna, Crowe, British Council, Norton, and others.
  • Created training plans to guide the new analysts about Watch My Competitor software and essential Quality Assurance metrics.
  • Suggested initiatives to increase efficiency of the software.
  • Continually maintained and improved company's reputation and positive image in markets served.

Brand Manager

Buzz Interactive Pvt Ltd
03.2020 - 03.2021
  • Managed social media platforms, created monthly content, and wrote blogs/articles for various esteemed clients.
  • Consulted with development teams for number of website content projects.
  • Researched and identified new opportunities and market trends for brand development.
  • Created content with SEO keywords drawn from Google Analytics.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Handled a co-working space's clients and generated inbound and outbound leads.
  • Developed creative presentations and oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Account Executive

Obrotu Pvt Ltd
02.2019 - 03.2020
  • Oversaw the social media platforms of seven sectors of Qarshi Industries with a main flagship brand of Jam-e-Shirin.
  • Contributed to team objectives in fast-paced environment and managed competing deadlines with efficiency.
  • Implemented strategies and tactics to grow followers on social media channels.
  • Collaborated with design teams to create and enhance content.
  • Organized collected information to produce well-written monthly content, articles, video scripts, performance reports,
  • Edited and proofread drafts of articles and other documents.

Education

Bachelor of Science - Computer Engineering

COMSATS University
Lahore
2018

Skills

  • Project Leadership
  • Strategic Planning
  • ROI Understanding
  • Competitive Analysis
  • Customer Targeting
  • Google Analytics
  • KPIs Identification
  • Market Research and Analysis
  • Generating Brand Awareness
  • Decision-Making
  • Online Media Campaigns
  • Social Media Marketing

Accomplishments

  • Awarded Employee of the Year 2022.
  • Trained an analyst team of 10-12 members.
  • Won Creative Writing competition (2007-2009).
  • Participated in Global Solidarity Green Quiz by Amnesty International & Green Living
    Association.

Timeline

Senior Marketing Manager

Watch My Competitor, Cutting Edge Projects
03.2021 - 08.2023

Brand Manager

Buzz Interactive Pvt Ltd
03.2020 - 03.2021

Account Executive

Obrotu Pvt Ltd
02.2019 - 03.2020

Bachelor of Science - Computer Engineering

COMSATS University

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