Anosha Anas
Assistant Digital Marketing Manager - Soneri Bank
Summary
Experienced marketing professional with expertise in digital content creation, campaign management, and agency coordination. Known for fostering strong collaboration with internal and external teams, resulting in successful brand awareness and the achievement of marketing objectives.
Overview
7
7
years of professional experience
Work History
Assistant Manager - Digital Marketing
Soneri Bank
12.2023 - Current
- Lead digital marketing campaigns to promote Soneri Bank's products, aligning with strategic goals.
- Oversee content creation for social media, email, and web; manage end-to-end production of digital video content.
- Direct digital advertising agencies, ensuring campaigns meet quality and performance standards.
- Drive PR initiatives and manage relationships with media; create and distribute digital press releases for key brand updates.
- Develop and present pitches for digital initiatives, using insights to demonstrate impact and ROI.
- Manage Soneri Bank’s social media, including content, engagement, and performance analysis.
- Conduct analysis on industry trends to keep the brand competitive.
- Track campaign performance, optimize based on insights, and manage budgets effectively.
- Work closely with sales, PR, and product teams to maintain cohesive marketing efforts.
Assistant Marketing Manager
Misha Lakhani
04.2022 - 10.2022
- Conduct market research and analyze data to identify trends and opportunities
- Assist in the development and implementation of marketing strategies and campaigns
- Coordinate and execute various marketing initiatives, such as events, promotions, and advertising
- Manage social media accounts and create content for various platforms
- Collaborate with cross-functional teams, such as sales and product development, to ensure alignment of marketing efforts
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed
- Assist in the creation of marketing materials, such as brochures, presentations, and email campaigns
- Maintain and update customer databases and email lists
- Conduct competitive analysis to stay informed of industry trends and best practices
- Provide support to senior marketing managers as needed
- Prepare photography boards and write web descriptions and captions
- Engagement with models, photographers and different production houses for arranging shoots
- Suggest and execute PR campaigns
Account Executive
Synite Digital
01.2020 - 03.2022
- Managed KFC, Dominos, Diners, Sohaye , MTJ, HRSG, Tulsi and ABL Asset Management
- Acting as a bridge between the client and creative for visuals and external communication
- Monitoring e-commerce sales and paid promotions
- Monitoring and publishing posts, platform management
- To conduct research and identify the latest social media trends in terms of effective utilization of social media channels
- Monitoring and Reporting (Brand Audits)
- Competitor Analysis (Monthly, quarterly & Yearly performance evaluation
- Assisting in production projects
- Cross-functional support
- Crises Management
- Suggesting PR plans and execution
MTO Account Management
Synite Digital
06.2019 - 01.2020
- Community Management of the brands, Suzuki Pakistan, Palmolive, ABL and Rouche, KFC, Dominos, SaniPlast, and Jubilee General Insurance
- Assistance in content and strategy development/ creative ideation
- Keeping a track of competitors, innovations
Phone Banking Officer
Silk Bank
04.2018 - 05.2019
- Helped customers complete online banking services and assisted with user access problems such as forgotten passwords.
- Alleviated call loads by educating customers about how to effectively navigate site tools and pages for future banking needs.
- Improved customer satisfaction by going above-and-beyond to answer questions and offer expert support.
- Discussed financial options with clients and provided informed suggestions.
Digital Marketing Intern
Digital Marketing Intern
10.2017 - 02.2018
- Created engaging content for Pinterest, Facebook, and Instagram.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Performed market analysis and researched latest trends.
- Designed and presented social media campaign ideas.
- Maintained editorial calendar to keep content timely, relevant and engaging.
- Assisted in managing corporate social media channels.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Executed consistent online messaging across various social media verticals.
Education
BBA -
Iqra University
10.2015 - 12.2019
Intermediate - Commerce
PECHS Girls Government College
01.2013 - 01.2015
Matriculation -
Play House Girls Secondary School
01.2011 - 01.2013
Skills
Marketing and advertising
Budgeting and Allocation
Market Analysis
Public and Media Relations
Market Positioning
Timeline
Assistant Manager - Digital Marketing
Soneri Bank
12.2023 - Current
Assistant Marketing Manager
Misha Lakhani
04.2022 - 10.2022
Account Executive
Synite Digital
01.2020 - 03.2022
MTO Account Management
Synite Digital
06.2019 - 01.2020
Phone Banking Officer
Silk Bank
04.2018 - 05.2019
Digital Marketing Intern
Digital Marketing Intern
10.2017 - 02.2018
BBA -
Iqra University
10.2015 - 12.2019
Intermediate - Commerce
PECHS Girls Government College
01.2013 - 01.2015
Matriculation -
Play House Girls Secondary School
01.2011 - 01.2013