ANILA ABID
Researcher, Lecturer, Digital Media Manger
Lahore
Summary
A dynamic and passionate media professional with extensive experience in teaching, public relations, digital media, and journalism. My roles have included Public Relations Officer, Digital Media Head, and Marketing Executive, reflecting a versatile career in both academia and industry. Skilled in content creation, event coordination, and digital tools such as Adobe Creative Suite and Canva, I possess excellent communication, leadership, and problem-solving abilities. I thrive in creative and challenging environments and am committed to contributing meaningfully to organizational growth.
Results-driven education professional prepared to leverage extensive teaching experience to achieve impactful learning outcomes. Consistently excels in curriculum development and student engagement. Known for team collaboration and adaptability, showcasing skills in instructional design and classroom management.
Overview
10
10
years of professional experience
8
8
Certifications
3
3
Languages
Work History
Instructor
Allama Iqbal Open University
Islamabad, Pakistan
01.2023 - Current
- Responsible for online lectures and supervising assignments and workshops of international students and local students
- Promoted a positive learning environment by establishing clear expectations and maintaining consistent classroom management techniques.
- Increased student participation via engaging lectures and assignments.
Digital Media Manager
3AInnovation
Lahore, Punjab
10.2021 - 07.2025
- Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms.
- Optimized website content for improved search engine rankings and increased organic traffic and receive 30+ quries daily.
- Conducted thorough market research to inform content strategy and enhance competitive positioning in the industry and reach about 60% organic reach per day on social media platforms.
Visiting Faculty
Fatima Jinnah Women University
Rawalpindi, Punjab
09.2023 - 02.2025
- encourage students to involve in industry hand and collab with 6 brands for their different projects to get familiar with working envoirnments.
- Skilled at working independently and collaboratively in a team environment.
Lecturer
GIFT University
Gujranwala, Punjab
03.2017 - 10.2021
- Coordinate with the international office and QEC department to write annual reports of department.
- Collaborated with faculty and staff to create meaningful learning experiences by exchanging ideas and succesfully organized more than 15 seminars, workshops, and study tours.
- Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
- Participated in conferences and professional development opportunities to stay up-to-date with latest trends in field.
- Utilized distance learning technology to instruct students remotely by getting additional knowldge through workshops and digital media and got an appreciation forone of the .
- Increased departmental collaboration by spearheading interdisciplinary projects and seminars.
- Initiated community outreach programs, connecting students with real-world applications of classroom theories by Supervising 50+ public relation, advertising, and Magazines projects
- Coordinated with industry professionals to offer guest lectures, bridging gap between theoretical knowledge and practical application.
Instructor
NAVTTC
Gujranwala, Punjab
04.2017 - 10.2018
- Assisted in curriculum development, ensuring alignment with state standards and best practices for effective instruction.
- Optimized day-to-day instruction to align educational strategies with industry best practices.
Social Media Manager
AwMark Int
04.2016 - 02.2017
- Responsible to monitor the team and social media content and generate video content for online products
- Finding Keywords
Education
PhD - Mass Communication
National University of Modern Languages
Islamabad12-2026
M.Phil. - Mass Communication & Media
University of Gujrat
Gujrat01-2015
Skills
Student records management
Academic advisement
Interpersonal relationship building
Online teaching experience
Student counseling
Classroom management techniques
Social development
Problem-solving aptitude
Adaptable teaching approach
Fundraising
Team collaboration
Team management
Supervision and leadership
Dependable and responsible
Multitasking Abilities
MS office
Computer skills
Friendly, positive attitude
Certification
Global digital Literacy (https://alison.com/verify/cb0b819e12)
Timeline
Global digital Literacy (https://alison.com/verify/cb0b819e12)
05-2026
Google Ads (https://coursera.org/verify/EMWOVKUMO4M2)
04-2026
Business Analysis & Process Management (https://coursera.org/verify/KEEJZ9R9IT48)
04-2026
Improving Classroom Management (https://coursera.org/verify/THKZQG5GGXKK)
09-2025
Microsoft Excel (https://coursera.org/verify/WCZ2F7PJYEHP)
09-2025
Visiting Faculty
Fatima Jinnah Women University
09.2023 - 02.2025
Instructor
Allama Iqbal Open University
01.2023 - Current
Digital Media Manager
3AInnovation
10.2021 - 07.2025
Turn it In workshop
08-2021
Research conference (NUML)
06-2021
Instructor
NAVTTC
04.2017 - 10.2018
Lecturer
GIFT University
03.2017 - 10.2021
Social Media Manager
AwMark Int
04.2016 - 02.2017
Interfaith Harmony Workshop
06-2010
M.Phil. - Mass Communication & Media
University of Gujrat
PhD - Mass Communication
National University of Modern Languages
Awards
Best Teacher Award
Prime Minister Laptop
RESEARCH
- Presented Research paper in NUML 2-Days Conference on “Role of Social Media in small Business”.