Summary
Overview
Work History
Education
Skills
Accomplishments
My stories
Timeline
Generic
Aneel Butt

Aneel Butt

Lahore

Summary

Corporate Communications | Media Relations | Social Impact | Sustainability| Partnerships | Conference | Crisis Management | Cannes, Dragons of Asia & Pakistan Gold Awards Winner |

With a decade of expertise in impactful communication, I boast a proven track record of serving over 70 international and local clients, including those in the public sector. Specializing in corporate communication, I am a staunch advocate for the art of storytelling and delivering measurable ROI. My client portfolio spans diverse industries such as mobile, fintech, startups, FMCG, health, microfinance banking, NGOs, engineering, education, agriculture, and pharmaceuticals.

Overview

9
9
years of professional experience

Work History

DIRECTOR COMMUNICATIONS & STRATEGY

10.2023 - Current
  • Positive narrative building for The Coca Cola Company| PepsiCo| Nestle Corporate| BARD Foundation| BeaconHouse School| AkzoNobel| TECNO Mobile

OPPO – SOUTH ASIA (SENIOR PUBLIC RELATIONS MANAGER)

06.2022 - 09.2023
  • Format Strategies related to| Corporate Communications| IMC ||Partnerships | Public Policy| CSR activities in South Asia Region include Pakistan, Bangladesh, Sri Lanka, Myanmar, Nepal, Russia and Central Asia.

PUBLIC RELATIONS OFFICER (PRO) BS-19

01.2021 - 05.2022
  • ADVISOR TO PM ON COMMERCE & INVESTMENT ABDUL RAZAK DAWOOD

MARKETING MANAGER | SPOKESPERSON PAKISTAN PAVILION DUBAI EXPO 2020

10.2021 - 03.2022
  • Managing day-to-day Ministry of Commerce, Pakistan Pavilion, Emerging Pakistan, Advisor and Pakistan Pavilion Dubai Expo 2020 Media/Marketing & Communication activities Researching, planning, implementation and evaluation of communications and public relations activities liaising with media on a daily basis Ensuring close monitoring of news regarding ministry in the media Print/Electronic/Digital, strengthening relations with the media communicating with external stakeholders Developing content for press releases, newsletters and other communication collateral performed critical crisis management Additional work responsibilities include participating in event planning, directed trade show and seminar presence assisting the digital team with content development& positive narrative for Ministry of Commerce, Advisor to PM on Commerce & Investment, Abdul Razak Dawood and Emerging Pakistan official Facebook and Twitter

MARKETING HEAD EMERGING PAKISTAN

02.2021 - 03.2022

BRAND SPECTRUM (ACCOUNT DIRECTOR)

01.2018 - 02.2021
  • Key Accounts: NESTLE PURE LIFE, NESTLE Corporate, NESTLE EveryDay, NESTLE MilkPak Yogurt, NESTLE Mi Bill & Malinda Gates/TPG, Descon, PepsiCo, Main Mansha /Nishat, OPPO Pakistan, TCL Pakistan, Ferozsons/Gilead Sciences.

LATITUDE CRS (HEAD OF CLIENT SERVICE)

05.2017 - 12.2017
  • Key Accounts- PITB Plan9/PlanX, LUMS, Monsanto Pakistan now (Bayer), FINCA Microfinance Bank/SimSim Mobile Wallet, SIKA Pakistan, Carfirst.

SHAMROCK COMMUNICATION (ACCOUNT MANAGER)

04.2015 - 05.2017
  • Key Accounts- Samsung Pakistan, Siemens Pakistan, GeneraElectric’s Pakistan, The Institute of Chartered Accountants Pakistan (ICAP), Carmudi Lamudi Pakistan, Pakwheels, US Consulate Lahore

Education

B.B.A. Hons. (Major-Marketing) -

UNIVERCITY OF CENTRAL PUNJAB (UCP)
01.2014

Skills

  • Can Do Attitude
  • Communication
  • Strategic Thinking
  • Team Building Management
  • Problem-Solving
  • Stakeholder Engagement
  • Strategic Planning
  • Crisis Management
  • Budget Management
  • Continuous Learning

Accomplishments

  • Dragons Asia & Pakistan GOLD Awards for PespiCo Campaign Ride for Change
  • First Pakistan Mobile Summit (PMS) Designer and producer
  • TECNO 5G Partnership with JAZZ and NUST
  • OPPO 5G Partnership with JAZZ and NUST
  • Ministry of Commerce top Ministry in Performance
  • AMAZON launch Marketing and Communication in Pakistan
  • Pakistan Pavilion got 2nd best pavilion award at Dubai Expo
  • OPPO Number 1 Smart Phone Brand in Pakistan
  • TCL Number 1 Smart Tv Brand in Pakistan
  • NESTLE PURE LIFE Pakistan Won Silver at Cannes PR Creative Campaign for #Champions4water (2019)
  • NESTLE PURE LIFE Pakistan #WaterHero PR Campaign got 1st position in NESTLE PURE LIFE Global Market (2018)
  • NESTLE Pakistan Corporate Affairs water stewardship and sustainable projects media visits and stories Print/Electronic/Digital
  • NESTLE World Water Day media activities Print/Electronic/Digital
  • PepsiCo #Withpurpose PR Campaign
  • OPPO F9/F11/RENO Launch PR Campaigns Print/Electronic/Digital
  • Monsanto Pakistan Annual crop expo PR activities Print/Electronic
  • PITB plan9 Launched pad 10 PR activities Print/Electronic/Digital
  • Samsung Galaxy S8 launch, Zahori Bagh, Lahore PR
  • Samsung Annual Conference, Singapore PR activities Print/Electronic/Digital
  • Samsung Galaxy S7, S8, NOTE 8 Launch event PR activities
  • NESTLE Water rebranding PR activities Digital
  • NESTLE Pakistan Corporate Affairs water related projecmedia visits and stories Print/Electronic/Di
  • Bill & Malinda Gates/TPG Evercare Hospital La
  • TCL new smart TV P6/C6/S6500 launch event PR activitiPrint/Electronic/Digital
  • Monsanto Pakistan Annual crop expo PR activit Print/Electronic
  • SIKA Pakistan launch event and PR activities Print/Electronic/Digital
  • LUMS Alumni event PR activities Print/Electronic
  • PITB PlanX Start up Expo PR activities Print/Elect
  • Samsung Galaxy S8 launch, Zahori Bagh, Lahore PRactivitiePrint/Electronic/ Digital
  • Samsung Galaxy A8 Launch PR activities Print/Electronic/Digital
  • Samsung Annual Conference, Singapore PR activPrint/Electronic/Digital
  • Samsung Galaxy A7/S7 launch PR activities Print/Electronic/Digital)
  • Pakistan Auto Show event, Expo Lahore PR activitiePrint/Electronic
  • Pakistan Coating Show event, Expo Lahore PR activitiPrint/Electronic

My stories

  • Besides crafting stories for top newspapers, I've delved into the intricate world of communication, providing readers with diverse perspectives. My insights have been sought by numerous newspapers, quoting my expertise in navigating the realm of communication.

    Furthermore, I've contributed significantly to academia, designing courses in Media and Communication for prestigious institutions like BNU. Through visiting and guest lectures, I've offered students invaluable insights into the ever-evolving landscapes of both corporate and media realms, ensuring they stay abreast of current trends and developments

https://www.nation.com.pk/07-Oct-2019/ipps-gop-cannot-eat-its-cake-and-have-it-too

https://tribune.com.pk/story/2307244/the-cost-of-influence

Timeline

DIRECTOR COMMUNICATIONS & STRATEGY

10.2023 - Current

OPPO – SOUTH ASIA (SENIOR PUBLIC RELATIONS MANAGER)

06.2022 - 09.2023

MARKETING MANAGER | SPOKESPERSON PAKISTAN PAVILION DUBAI EXPO 2020

10.2021 - 03.2022

MARKETING HEAD EMERGING PAKISTAN

02.2021 - 03.2022

PUBLIC RELATIONS OFFICER (PRO) BS-19

01.2021 - 05.2022

BRAND SPECTRUM (ACCOUNT DIRECTOR)

01.2018 - 02.2021

LATITUDE CRS (HEAD OF CLIENT SERVICE)

05.2017 - 12.2017

SHAMROCK COMMUNICATION (ACCOUNT MANAGER)

04.2015 - 05.2017

B.B.A. Hons. (Major-Marketing) -

UNIVERCITY OF CENTRAL PUNJAB (UCP)
Aneel Butt