ANDY LIM
Kuala Lumpur
Summary
Dynamic and purpose-driven sales leader with over 15 years of proven success in business development, integrated marketing (online, offline, and event-driven), and full P&L ownership. Recognized for driving growth, expanding market share, and delivering commercial impact across high-growth environments. A trusted partner to executive leadership and founders, having scaled two tech media startups from inception to acquisition. Combines entrepreneurial agility with strong business acumen to forge strategic partnerships, unlock revenue opportunities, and accelerate value creation.
Overview
17
17
years of professional experience
Work History
General Manager (Head of Sales and Marketing)
ALYFE Group
01.2019 - Current
- Spearheaded impactful marketing campaigns, aligning content creators with client objectives in hospitality, travel, and lifestyle sectors.
- Directed a multidisciplinary team of content creators and models, fostering a high-performance culture.
- Produced commercial-grade video content by managing end-to-end production, including crew coordination and budget control.
- Secured valuable branded partnerships and sponsorships to enhance brand visibility and drive business growth.
- Held full P&L accountability; maximized profitability through revenue enhancement and cost control measures.
General Manager
Burda Luxury (Digital Media - Luxury)
01.2013 - 01.2019
- Collaborated closely with the founders of LifestyleAsia.com to launch and operationalize the Kuala Lumpur office, successfully localizing a regional digital lifestyle platform for the Malaysian market.
- Built and led a high-performing cross-functional team spanning editorial, sales, marketing, and operations, driving cohesive execution and team synergy.
- Drove business development and integrated marketing strategies that consistently fueled audience growth and revenue generation.
- Established key client relationships and strategic partnerships, positioning the brand as a premium lifestyle authority within the Malaysian market.
- Implemented performance-driven processes and KPIs across departments, enhancing operational efficiency and ensuring alignment with overarching business objectives.
General Manager (EXPO Division)
iProperty.com Malaysia (CATCHA Group)
01.2011 - 01.2012
- Promoted from media sales into a senior management position to lead the EXPO division, overseeing property exhibitions in Malaysia and Singapore.
- Directed end-to-end exhibition planning and execution, including booth sales acquisition, vendor coordination, and on-site operations.
- Developed and implemented integrated event marketing strategies to drive exhibitor participation and maximize visitor attendance.
- Built and managed relationships with developers, agencies, and key partners to expand sponsorship and revenue opportunities.
- Ensured successful delivery of multiple large-scale events annually, aligning with brand objectives and financial targets.
Senior Business Development Manager (Print & Digital Division)
iProperty.com Malaysia (CATCHA Group)
01.2008 - 01.2010
- Worked directly with the founders to develop and maintain strong relationships with clients (property developers and banks), agencies, and vendors grow the digital and print media.
Education
Advance Diploma - Computer Studies
INFORMATICS COLLEGE
Skills
- High-Performance Sales Team Building
- Strategic Sales Planning
- P&L Management
- Revenue Growth & Forecasting
- Market Expansion & Penetration
- Partner Relationship Management
- Project Management
- Strategic Negotiations
- Creative Ideation
- CRM software
- Creative Problem Solving
- Time Management
- Customer Retention & Account Growth
- Competitive Market Analysis
Websites
Languages
English
Advanced (C1)
C1
Malay
Proficient (C2)
C2
Mandarin
Beginner (A1)
A1
Cantonese
Beginner
A1
References
References available upon request.
Timeline
General Manager (Head of Sales and Marketing)
ALYFE Group
01.2019 - Current
General Manager
Burda Luxury (Digital Media - Luxury)
01.2013 - 01.2019
General Manager (EXPO Division)
iProperty.com Malaysia (CATCHA Group)
01.2011 - 01.2012
Senior Business Development Manager (Print & Digital Division)
iProperty.com Malaysia (CATCHA Group)
01.2008 - 01.2010
Advance Diploma - Computer Studies
INFORMATICS COLLEGE
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