Summary
Overview
Work History
Education
Skills
Websites
Certification
LANGUAGES
Timeline
Hobbies and Interests
Generic
André Sousa

André Sousa

Lisboa

Summary

With almost 15 years of experience, I’m very passionate in doing what I do every day. Being able to take a ride on this journey that is the world of Ad Operations and Programmatic Media Buyer - almost a galaxy under a large universe that is Digital marketing – has been a rewarding experience professionally. Not forgetting also, the 3 years that I was able to work on SEO and other agency projects. Above all, a team player, that always will have his focus on solutions while trying to resolve problems. Plus, I have experience on coaching and training junior members or anyone who requires my help. While i´m always eager in learning more and more...

Overview

24
24
years of professional experience
1
1
Certification

Work History

Programmatic Operations Manager

GroupM
11.2019 - Current
  • Programmatic Operations: campaign set-up execution (including creative troubleshooting), management (pacing, optimization and improvement) and reporting (Outcomes and KPI´s) of programmatic advertising campaigns, while utilizing technology (DSP´s) and data-driven insights to optimize ad buying, targeting, and performance tracking across various digital channels. (Display, Audio, Out-of-Home, Integrated Video and Connected TV). Case study elaborations.
  • Main Tools: DV360, Xandr and The Trade Desk
  • Other Tools: Jira, Wrike, GA4, MS Excel, PowerPoint

Head of Ad Operations

IPG Mediabrands
01.2012 - 10.2019
  • Ad Operations: campaign´s setup; monitoring and enhancing those campaigns and reporting. Optimizing (display, video, native, mobile) ads, if they didn´t performed as expected while using adservers. Also responsible for adserver´s Floodlights creation and implementation.
  • Head of Team: responsible for all department up to date processes and team training.
  • Main Tools: Doubleclick Campaign Manager, Amazon´s SIZMEK, Adform and Weborama.
  • Other Tools: Universal Analytics 360, Adobe Tag Management and Google tag Manager

SEO Manager

IPG Mediabrands
04.2014 - 07.2016
  • On-site content optimization: SEO analysis; report and site performance monitoring; keyword analysis; competitive analysis and link building.
  • Main Tools: SEO MOZ, SEM Rush and Link Bird (for Link Building)
  • Other Tools: Universal Analytics 360

Ad Operations Associate

Search Marketing
03.2011 - 01.2012
  • Ad Operations Associate: digital media display campaign´s setup on Adservers / display campaign performances optimization / campaign monitoring report and follow up for GroupM agencies (Mediacom, Mindshare, Maxus, MediaEdge) / Adwords campaign setup & reporting.
  • Main Tools: Doubleclick Campaign Manager, Amazon´s SIZMEK, Adform and Weborama.
  • Other Tools: Universal Analytics 360

Marketing Assistant

Malo Clinic Health & Wellness
10.2010 - 12.2010
  • Marketing assistant at Instituto do Coração / control quality between Malo Group and other subsidiaries (Restaurant, Laundry and Gym)

Marketing Assistant

Hepta Label & Agency
04.2010 - 09.2010
  • Responsible for social media strategy and brand´s awareness / site traffic analysis and eCommerce opportunities / social media conversation / company blog & website maintenance

Manager

IM, Limpezas, Lda
10.2003 - 03.2010
  • Financial Supervisor/ marketing manager (strategy and implementation)/ database optimization/ sales Supervisor/ head of human resources

Radio Assistant Producer

Grupo Renascença
02.2002 - 10.2003
  • Creative producer for Mega FM morning show/ pre and post-production for on air content

Education

Technical Course - SEM & SEO

Centro de Formação FLAG
03.2012

Technical Course - Google AdWords

Centro de Formação Galileu
05.2010

Post-Graduation - Marketing Management

ISEG - Lisbon School of Economics & Management
07.2004

Graduation - Social & Cultural Communication

Universidade Católica de Lisboa - Faculdade de Ciencias Sociais e Humanas
06.2002

Skills

  • Team Player
  • Problem Solver
  • Adaptability
  • Media & marketing
  • Microsoft Excel
  • Microsoft Powerpoint
  • Microsoft Word
  • Problem-solving
  • Operations management
  • Operational efficiency
  • Performance monitoring
  • Goal setting
  • Quality assurance controls
  • Process flows
  • Cultural awareness

Certification

  • Sep 2024 - Jul 2024 Privacy for Agencies and Partners Certification Google - Skillshop
  • Sep 2023 - Sep 2023 Display & Video 360 Certification Google Skillshop
  • Jan 2023 - Jan 2023 Adform - Ad Operations Specialist Certification Adform
  • Jun 2021 - Jun 2021 Amazon DSP Certification Amazon Ads
  • Mar 2023 - Mar 2023 Google Analytics Certification Google Skillshop
  • Mar 2022 - Mar 2022 Campaign Manager 360 Certification
  • Jan 2020 - Jan 2020 The Trade Desk Trading Academy
  • Jan 2020 - Jan 2020 Xandr Invest Certificate Xandr

LANGUAGES

Portuguese
English
French
Spanish

Timeline

Programmatic Operations Manager

GroupM
11.2019 - Current

SEO Manager

IPG Mediabrands
04.2014 - 07.2016

Head of Ad Operations

IPG Mediabrands
01.2012 - 10.2019

Ad Operations Associate

Search Marketing
03.2011 - 01.2012

Marketing Assistant

Malo Clinic Health & Wellness
10.2010 - 12.2010

Marketing Assistant

Hepta Label & Agency
04.2010 - 09.2010

Manager

IM, Limpezas, Lda
10.2003 - 03.2010

Radio Assistant Producer

Grupo Renascença
02.2002 - 10.2003

Technical Course - Google AdWords

Centro de Formação Galileu

Post-Graduation - Marketing Management

ISEG - Lisbon School of Economics & Management

Graduation - Social & Cultural Communication

Universidade Católica de Lisboa - Faculdade de Ciencias Sociais e Humanas

Technical Course - SEM & SEO

Centro de Formação FLAG

Hobbies and Interests

Music - Play bass & sings in a covers band, Music - collaborates as a writer with Arte Sonora (artesonora.pt) and Altamont (altamont.pt), Hiking - mostly on weekends, Soccer, Science Fiction Movies, Streaming Series, Reading

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