Amna Nadeem

• Spearheading strategic brand positioning for the brand to increase brand awareness and presence.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Created and managed social media campaigns to increase brand engagement.

• Developed high-impact creative communication strategies and promotional content across mediums for company campaigns from concept to completion, that successfully generated increased brand awareness, recognition and improved ROI.
• Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
• Mentored and trained junior creatives to help enhance skills and capabilities, develop concept designs for campaigns that resonated with target audiences.

Key Projects:

• Drove highest sales and equity for Prince by Lu via Bigger biscuit campaign 2022.
• Secured Effie's Award for KFC 'Sharing Feels Good' Ramadan Campaign - 2022.
• Secured Effie's Awards for Oreo 'Aesay Nahin Karte' campaign - 2022.
• Launched Prince by Lu Mini Fingers communication.
• Two upcoming projects for Oreo and Head & Shoulders

• Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
• Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
• Mentored and trained junior creatives to help enhance skills and capabilities, develop concept designs for campaigns that resonated with target audiences.
• Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.

Key Projects:

• Won and secured pitches: Lotte-Kolson, Pizza Hut, Pfizer, The Health Bank.
• Crafted concept and led the shoot for Ponstan 2x , Pfizer.

• Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
• Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
• Maintained timeline and budget guidelines for daily operations and all projects.
• Worked on 360 marketing plans for designated brands.

Key Projects:

• Won and secured pitch for Vava Cars.
• Conceptualized and led the design Annual report for Soneri Bank. The report won the best Annual report award 2020.

• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
• Designed and strategized 360 marketing campaigns for designated brands.

Key Projects:

• Garnered global reach and peak in awareness for Sunridge via Ramadan Campaign 'Bardhein ge Saath' - 2019.
• Secured highest sales and drove brand awareness for Tiger Biscuits via 2018 campaign with Hasan Ali 'Energy bhara dose Har Roz'.
• Secured exceptional sales and ROI for Tang via the new flavor campaign 2019.
• Secured Digi-Awards for Prince Animated Series, Episode 3 and 4 - 2020.
• Conceptualized the story of Marcel's restaurant and worked along side Interior designer and architect, Naheed Mashooqullah, and Art Directors in bringing the vision to life.