Research
Amna Noor Rehan
Student
Karachi
Summary
Skilled content writer with a strong grasp of SEO principles, research, and writing techniques to drive audience engagement and business objectives. Adept at time management, collaboration, and adapting to branding changes to exceed engagement and retention targets. Experienced in corporate HR and organizational development, with a proven ability to enhance employee relations, drive HR strategy, and foster team collaboration through effective communication and adaptability.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
YouTube Content Writer & Script Editor
MostAmazingTop10
07.2022 - 04.2023
- Conducted in-depth research on trending topics, keywords, and audience engagement strategies to optimize video reach.
- Implemented SEO-friendly scripting techniques, leading to a 11% increase in channel viewership.
- Analyzed YouTube analytics and algorithm trends to refine content strategy, ensuring higher engagement and subscriber retention.
- Edited and revised scripts for clarity, coherence, and alignment with the brand’s voice and audience preferences.
- Provided detailed feedback on scripts from other writers, trained new content creators, and developed internal guidelines for scriptwriting and content research.
HR & Social Media Manager
Prodigy High
08.2020 - 07.2021
HR Responsibilities:
- Managed staff recruitment, onboarding, and training during a significant school expansion, ensuring a seamless transition and efficient workflow.
- Assisted in policy development, payroll coordination, and employee relations to foster a productive work environment.
- Facilitated staff scheduling, handled administrative tasks, and resolved employee concerns to maintain smooth operations.
- Coordinated communication between faculty and management to streamline HR processes and enhance workplace efficiency.
Social Media Management:
- Led a strategic digital transformation, increasing the school’s online following from 180 to 5,780 through targeted engagement techniques.
- Developed and implemented content strategies, including optimized hashtags, post scheduling, and interactive storytelling to maximize reach.
- Conducted data-driven analysis of post performance and audience behavior, adjusting strategies to improve engagement and visibility.
- Designed and managed promotional campaigns, increasing parent and community interaction with the school’s online presence.
- Collaborated with educators and school leadership to create informative and engaging content that highlighted the institution’s values and achievements.
- Monitored social media trends and competitor activity to ensure the school remained relevant and attractive to prospective parents.
Education
GCE Advanced Level (A-Levels) -
Cedar College
01.2018 - 01.2020
Bachelor - Arts Economics and Political Science
Lahore University of Management Sciences
01.2021 - Current
Skills
- Social Media Management
- Google Docs
- STATA
- Excel
- Content Writing & Editing
- Branding & Digital Marketing
- Human Resources & Administration
- Microsoft Office
- Research and Data Analysis
- Technical Writing
- Project Management
Academic Experience Projects
Assistant Researcher – Organizational Structure of OGDCL [2019]
- Assisted in a comprehensive study on the organizational structure of the Oil & Gas Development Company Limited (OGDCL).
- Conducted data collection, qualitative analysis, and literature reviews on corporate governance and institutional efficiency.
- Examined decision-making hierarchies, bureaucratic structures, and operational workflows within Pakistan’s largest oil and gas company.
- Researched the organizational frameworks of schools in Pakistan, focusing on the implementation of the Single National Curriculum (SNC).
- Evaluated administrative challenges, curriculum standardization, and policy effectiveness through primary and secondary data collection.
- Assessed the impact of SNC reforms on educational equity, governance, and institutional structures.
- Conducted quantitative analysis on democracy worldwide, utilizing STATA to run a regression model examining correlations between governance indicators and democratic stability.
- Compiled and cleaned large datasets to identify trends in political systems across different regions.
- Applied econometric techniques to evaluate the influence of economic, social, and institutional factors on democratic development.
- Conducted ethnographic research on major protest movements in Pakistan, including the Aurat March, Student Union Protests, and Climate March.
- Engaged in participant observation, interviews, and qualitative analysis to document the socio-political dynamics of public demonstrations.
- Analyzed protest organization, mobilization strategies, and state-society interactions within the broader framework of political anthropology.
Interests
Policy development
Gender
Education
Timeline
YouTube Content Writer & Script Editor
MostAmazingTop10
07.2022 - 04.2023
Bachelor - Arts Economics and Political Science
Lahore University of Management Sciences
01.2021 - Current
HR & Social Media Manager
Prodigy High
08.2020 - 07.2021
GCE Advanced Level (A-Levels) -
Cedar College
01.2018 - 01.2020
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