IT professional with 4+ years of experience supporting and optimizing enterprise sales and retail systems for multinational organizations like PepsiCo, Bata, and Unilever. I specialize in Sales Application Administration, Oracle Retail Xstore POS, and Power BI dashboards, helping businesses reduce downtime, automate reporting, and improve decision-making.
I enjoy solving operational problems through technology, training teams, and delivering scalable IT solutions for retail and FMCG environments.
Overview
10
10
years of professional experience
Work History
Techno Functional Lead
NXS Engineering
10.2025 - Current
Act as a bridge between business stakeholders and technical teams to translate business requirements into functional and technical solutions.
Lead requirement gathering, process mapping, and solution design aligned with business objectives.
Oversee system configuration, customization, integrations, and ensure technical feasibility.
Support testing, deployment, and post-implementation activities while resolving functional and technical issues.
Provide guidance to teams, ensure documentation, and drive continuous process and system improvements.
Sales Application Administrator
PepsiCo International
04.2025 - 09.2025
Ensured 99% uptime for critical sales applications (Pace DMS)
Reduced issue resolution time by 20% through proactive monitoring
Built Power BI dashboards cutting manual reporting by 70%
Integrated SQL data sources for real-time reporting
Delivered system training, improving user adoption across teams
Sr. Resident Engineer
Bata Pakistan Limited
01.2021 - 05.2025
Led installation, configuration, and support of Oracle Retail Xstore POS across 500+ Bata stores nationwide
Managed POS rollouts, upgrades, and patches, ensuring smooth store operations and minimal downtime
Integrated POS with FBR, CRM systems, Shopify/Daraz, and footfall analytics platforms
Monitored system performance and optimized transaction flow, reducing transaction delays by 15%
Designed Power BI dashboards for store, area, and regional performance analysis
Provided Level 2/3 technical support for store teams and head office
Conducted end-user training and prepared SOPs and technical documentation
(Orbin Technologies)
Sales Coordinator
Unilever Food Solutions
01.2020 - 12.2020
Coordinated sales operations, managed schedules, and ensured timely order processing.
Created sales reports to improve performance tracking and operational decision-making.
Certificate of Recognition - Unilever | DWP Group, 2019-12-01, This certificate is awarded for the successful Rollout completion of the Unilever Leverage (Accenture NewsPage DMS/SFA) Project
Certificate of Completion - Bata Pakistan | DWP Group, 2022-01-01, This certificate is awarded for the successful Rollout completion of the Oracle Retail POS Xstore (Oracle Retail Xstore POS Deployment All Pakistan Bata Stores) Project
Act of Owner Award - PepsiCo International, 2025-08-01, This certificate is awarded for the successful Rollout completion of the Power BI Dashboards.