AMEEZA ZIA

Work History

Atlantis Tech/Atlantis RCM

01.2023 - 08.2023

Created and maintained a content style guide and content calendars to ensure timely delivery of high-quality content.
Conducted comprehensive competitor research and market analysis to identify content gaps and opportunities, formulating effective content strategies to address them.
Wrote engaging and persuasive website copies, social media copies, content calendars, tech blogs and other blogs for clients and the company, following SEO best practices and brand guidelines.
Managed multiple CMS platforms such as WordPress, Drupal, and Shopify, and ensured content quality and consistency across all channels.
Collaborated with designers, developers, and marketing team to execute changes suggested by clients in content, layout, and functionality.
Increased web traffic by 35%, conversion rate by 25%, and social media engagement by 40% for Atlantis Tech/Atlantis RCM and its clients through effective copywriting and content marketing.
Edited and proofread content written by other copywriters and freelancers, and provided constructive feedback and guidance.
Researched and wrote about various technology-related topics, such as artificial intelligence, cloud computing, blockchain, cybersecurity, etc.
Achieved a 95% client satisfaction rate and a 90% retention rate by delivering high-quality content on time and within budget

Aims Healthcare

02.2021 - 01.2023

Wrote engaging and informative articles on various healthcare topics, such as diabetes, heart disease, mental health, nutrition, and wellness, for the company website and blog.
Increased website traffic by 25% and generated over 10,000 leads in six months by creating SEO-optimized content and implementing effective keyword research strategies.
Managed social media accounts for the company and created compelling copies that increased followers by 15% and engagement by 20%.
Produced high-quality video scripts for YouTube and other platforms that educated viewers on healthcare issues and promoted the company’s products and services.
Designed and executed successful Google Ad campaigns that resulted in a 30% increase in conversions and a 50% decrease in cost per acquisition.
Crafted persuasive video sales letters that boosted sales by 40% and enhanced customer loyalty and retention.

Forbes Era Magazine

06.2021 - 12.2022

Produced high-quality and engaging content on various topics, such as finance, business, health, marketing, and promotion, for Forbes Era and its clients, ranging from 1500 to 2000 words per article
Generated online buzz and increased web traffic by creating and participating in relevant forum threads
Supported the SEO team with technical tasks, such as keyword research, meta tags.
Led a team of five content writers and managed their workload, performance, and feedback
Ensured content quality and accuracy by proofreading and editing the content produced by other writers
Designed visually appealing and professional profiles using Canva. Designed visually appealing and professional profiles using Canva.

Eyeweb

10.2020 - 02.2021

Created captivating and SEO-friendly product descriptions for Eyeweb's online store, highlighting the features and benefits of each product.
Developed and executed social media content strategy, including writing posts, stories, and captions for various platforms like Facebook, Instagram, and Twitter.
Revamped website content to improve user experience, readability, and conversion rate, using web analytics and feedback tools.
Designed and wrote effective landing pages for Eyeweb's marketing campaigns, using Canva and other tools to create appealing visuals and copy.
Proofread and edited content written by other writers or freelancers, ensuring consistency, accuracy, and adherence to Eyeweb's style guide.
Boosted online presence and web traffic by creating and engaging in relevant forum threads, answering questions, and sharing helpful information about Eyeweb's products and services.
Assisted the SEO team with technical tasks, such as conducting keyword research and optimizing meta tags

Time & Space Media

10.2020 - 01.2021

Generated research-based Case Studies for more than 30 projects
Copywriting and content development for the marketing communications department
Led writer for integrating digital and print communications from recent software company acquisitions
Wrote copy for social media content and created appropriate hashtags where applicable
Created a detailed strategy for client discussion and approval regarding all photography, videos, and verbal campaigns
Implemented, promoted, and monitored contests and promotional actions
Wrote product descriptions for new product launches and copy for press releases.