Summary
Overview
Work History
Education
Skills
Certification
Extra Curriculars
Timeline
Generic

Ameena Naweed

Bristol

Summary

Detail-oriented Campaign & Email Marketing Specialist with 3+ years of experience delivering high-performing B2B email strategies across Salesforce, HubSpot, and other CRM platforms. Adept at planning, executing, and optimising multi-touch email journeys through segmentation, personalisation, and A/B testing. Data-driven, copy-savvy, and collaborative, with a track record of increasing engagement, conversions, and retention across multiple concurrent campaigns.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

Indicia Worldwide
02.2024 - Current
  • Led audience segmentation and multi-touch email campaigns in Salesforce and Looker Studio, increasing open rates by 42% and CTR by 18%.
  • Built and managed B2B nurture workflows targeting segmented personas, reducing drop-off by 25% across the sales funnel.
  • Collaborated with design and content teams to craft short-form copy and visuals for conversion-optimised emails.
  • Ran A/B tests across subject lines, CTAs, and send times—boosting campaign engagement by up to 15%.
  • Produced post-campaign reporting dashboards, directly influencing retargeting and re-engagement strategy.

Senior Consultant, Paid Media

Bucks Business
10.2023 - 12.2023
  • Audited client CRM workflows and delivered recommendations that led to a 20% improvement in lead qualification rate.
  • Created targeted outreach emails for niche B2B segments, increasing conversion on cold outreach by 22%.
  • Analysed CRM performance metrics to inform real-time campaign adjustments and personalised customer journeys.
  • Supported cross-functional projects by aligning email and social messaging across retail and SaaS clients.

Marketing & Editorial Consultant

The Social Talks
07.2023 - 10.2023
  • Revitalised audience engagement by launching a real-time content strategy aligned with search trends, resulting in a 25% increase in returning user sessions.
  • Orchestrated campaign-aligned editorial cadences that lifted post-click engagement by 25%, reinforcing ad-to-content cohesion.
  • Boosted organic reach by 40% through the integration of SEO strategies with paid campaign cycles and content narratives aligned with youth trends.
  • Increased retention by 25% via editorial calendars informed by keyword research and audience behavior analytics.

Student Editorial Services

University of Warwick
03.2023 - 10.2023
  • Increased academic content engagement by 35% through optimized messaging strategies and visually compelling publishing formats.
  • Streamlined editorial processes for postgraduate departments, reducing turnaround on publication approvals by 50%.
  • Trained 20+ postgraduate students in persuasive writing for digital audiences, elevating the quality and clarity of their public-facing research work.
  • Collaborated with faculty across four departments to boost institutional visibility via digital storytelling and search-optimized copy.

Public Relations Intern

Brands Spectrum
01.2022 - 09.2022
  • Coordinated cross-channel communications between PR and Paid Media teams to ensure consistent brand storytelling during digital activations.
  • Produced fast-turnaround campaign briefs under client pressure, showcasing adaptability and a solutions-first mindset in high-stakes environments.
  • Liaised with media outlets and internal stakeholders to secure placements and streamline brand alignment across earned and paid touchpoints.

Director General

LUMS Model United Nations Society
05.2021 - 06.2022
  • Administered eight departments of the host team for the largest public speaking conference in Pakistan.
  • Managed job descriptions across 150 members for efficient work allocation and coordination.
  • Successfully oversaw the logistical setup of the conference with over 500 participants.

Education

MA - World Literature

WARWICK UNIVERSITY
10.2023

BA (Hons) - English

LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
06.2022

Skills

  • CRM Strategy & Segmentation (Salesforce, HubSpot)
  • Email Campaign Creation & Automation
  • Short-form Copywriting & Content Personalisation
  • Campaign Performance Reporting (GA4, Looker Studio)
  • A/B Testing & Subject Line Optimisation
  • Email Journey Mapping & Workflow Automation
  • B2B Campaign Execution (SaaS, Retail, Services)
  • HTML Email Templates & Responsive Design Familiarity
  • Customer Lifecycle & Retention Strategy
  • Data-Led Optimisation & Post-Campaign Analysis

Certification

  • HubSpot Inbound Sales Certification
  • Salesforce Sales Operations Certification
  • Google Analytics 4 (GA4) Certification
  • Meta Certified Digital Marketing Associate
  • Google Ads – Search & Display Certifications
  • Microsoft Advertising Certified

Extra Curriculars

  • Women in Public Service in Pakistan, Research Assistant, 01/01/22, 05/01/22, Recorded and transcribed 3 interviews with women in public service to collect data for an oral history archive.
  • Depilex Smileagain Foundation, 05/01/21, 12/01/21, Raised awareness and worked for the rehabilitation of acid attack victims in Pakistan.
  • Public Speaking, Turkey Model UN in UNODC, 01/01/20 - 06/01/20, Winner, SCOTMUN, Winner

Timeline

Digital Marketing Executive

Indicia Worldwide
02.2024 - Current

Senior Consultant, Paid Media

Bucks Business
10.2023 - 12.2023

Marketing & Editorial Consultant

The Social Talks
07.2023 - 10.2023

Student Editorial Services

University of Warwick
03.2023 - 10.2023

Public Relations Intern

Brands Spectrum
01.2022 - 09.2022

Director General

LUMS Model United Nations Society
05.2021 - 06.2022

BA (Hons) - English

LAHORE UNIVERSITY OF MANAGEMENT SCIENCES

MA - World Literature

WARWICK UNIVERSITY

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