Ameena Naweed
Bristol
Summary
Strategic and data-driven Paid Media Specialist with 3+ years’ experience leading performance marketing across LinkedIn, Meta, and Amazon. Proven success in scaling B2B and B2C campaigns with six-figure budgets, driving engagement, lowering CPA, and enhancing ROI. Adept at A/B testing, audience segmentation, CRM integration, and campaign reporting. Strong communicator with a background in science-led brands, known for cross-functional collaboration and a passion for making complex ideas accessible and actionable.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Paid Media Executive
Indicia Worldwide
02.2024 - Current
- Spearheaded full-funnel paid social strategy across LinkedIn and Meta, increasing lead conversion rates by 32% in B2B verticals.
- Managed £500K+ annual budget, optimising ROAS through audience segmentation, retargeting, and A/B testing of creatives and landing pages.
- Leveraged AMC and SA360 to surface high-value segments, cutting CPA by 24% through predictive targeting.
- Designed campaign intelligence dashboards using Looker Studio, slashing reporting time by 30% and influencing C-suite budget decisions.
- Collaborated with regional teams to localise messaging, achieving 40% improvement in engagement from APAC and US markets.
Marketing & Research Consultant
Bucks Business
10.2023 - 12.2023
- Built LinkedIn-focused B2B acquisition funnels for science-led SMEs, delivering a 3x increase in lead pipeline quality in under 90 days.
- Conducted full-funnel audits across Meta, LinkedIn, and Google Ads, reallocating budget to boost ROAS by 21% and drive more efficient audience retargeting.
- Designed executive-ready marketing performance reports aligned with investor priorities, influencing digital roadmap decisions.
- Initiated lifecycle re-engagement campaigns targeting lapsed leads, resulting in a 19% increase in reactivated opportunities.
- Advised leadership on integrated paid-organic content strategy rooted in data storytelling, resulting in better engagement from research-heavy audiences.
Marketing & Editorial Consultant
The Social Talks
07.2023 - 10.2023
- Crafted high-impact content and organic social series rooted in behavioural psychology and science communication, increasing cross-platform engagement by 40%.
- Transformed campaign-aligned editorial into a unified paid social strategy, aligning content with trending scientific discussions on LinkedIn, X, and Meta.
- Built keyword-informed editorial calendars that supported SEO-aligned social output, boosting visibility and engagement in niche academic circles.
- Launched micro-campaigns on Meta and LinkedIn, testing CTA structures, visuals, and headline formats; improved CTR by 15% and lowered CPC.
- Collaborated with writers and designers to streamline campaign production pipelines, enhancing alignment between media buying and narrative development.
Student Editorial Services
University of Warwick
03.2023 - 10.2023
- Increased academic content engagement by 35% through optimized messaging strategies and visually compelling publishing formats.
- Streamlined editorial processes for postgraduate departments, reducing turnaround on publication approvals by 50%.
- Trained 20+ postgraduate students in persuasive writing for digital audiences, elevating the quality and clarity of their public-facing research work.
- Collaborated with faculty across four departments to boost institutional visibility via digital storytelling and search-optimized copy.
Public Relations Intern
Brands Spectrum
01.2022 - 09.2022
- Supported the execution of social-first PR campaigns for brands in the healthcare and consumer sectors.
- Coordinated paid and earned media touchpoints to reinforce brand messaging across LinkedIn and X during product activations.
- Delivered media briefs under tight deadlines while ensuring compliance and messaging consistency across scientific and consumer-facing assets.
Director General
LUMS Model United Nations Society
05.2021 - 06.2022
- Administered eight departments of the host team for the largest public speaking conference in Pakistan.
- Managed digital communications for one of Pakistan’s largest youth-led academic conferences, including paid social promotions and partnership announcements.
- Supervised a 150-member team, implementing agile project management tactics to execute multi-phase campaigns and email workflows across departments.
Education
MA - World Literature
WARWICK UNIVERSITY
10.2023
BA (Hons) - English
LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
06.2022
Skills
- Paid Social Strategy (LinkedIn, Meta, X)
- A/B Testing & Campaign Optimisation
- CRM Integration (Salesforce, HubSpot)
- Analytics: GA4, AMC, Looker Studio
- Audience Targeting & Segmentation
- Martech & Cross-functional Campaigning
- B2B/B2C Strategy in Regulated Industries
- Budget & Performance Reporting
- Data-Led Content & Ad Copywriting
- Scientific Communication & Digital Storytelling
- Data-driven decision making
Certification
- Meta Certified Digital Marketing Associate
- Google Ads Search & Display Certifications
- HubSpot Inbound Sales Certified
- Salesforce Sales Operations Certification
- Amazon Ads – Sponsored Ads Foundations
- Google Analytics 4 (GA4) Certified
Extra Curriculars
- Women in Public Service in Pakistan, Research Assistant, 01/01/22, 05/01/22, Recorded and transcribed 3 interviews with women in public service to collect data for an oral history archive.
- Depilex Smileagain Foundation, 05/01/21, 12/01/21, Raised awareness and worked for the rehabilitation of acid attack victims in Pakistan.
- Public Speaking, Turkey Model UN in UNODC, 01/01/20 - 06/01/20, Winner, SCOTMUN, Winner
Timeline
Paid Media Executive
Indicia Worldwide
02.2024 - Current
Marketing & Research Consultant
Bucks Business
10.2023 - 12.2023
Marketing & Editorial Consultant
The Social Talks
07.2023 - 10.2023
Student Editorial Services
University of Warwick
03.2023 - 10.2023
Public Relations Intern
Brands Spectrum
01.2022 - 09.2022
Director General
LUMS Model United Nations Society
05.2021 - 06.2022
BA (Hons) - English
LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
MA - World Literature
WARWICK UNIVERSITY
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