Alifia Adil
Freelance Content Writer
Karachi
Summary
Versatile Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 3-year history of superior performance in remote environments. Ready to explore, showcase expertise, and develop appealing content for new clients.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Ghost Writer/Sales and Business Development Professional
Riszq Inc.
Toronto, Ontario
04.2021 - Current
- Delivered advice on content and social media strategies to bring in customers, improving social traffic by 10% in 6 months.
- Wrote blogs and copy for social media marketing that combines traditional and new media with emerging technologies to help Riszq communicate with their markets ∙
- Brainstorm, research, write and analyze topics for business and brand development ∙
- Expanded the international reach of our business by writing emails sent out to prospects across 4 countries.
- Write client profiles, internal and external promotional materials, direct mail, and advertising materials.
- Worked as a ghostwriter for the book “Because You Can: Your Cybersecurity Career"
Freelance Content Writer
Self-employed
Karachi
02.2020 - Current
- Created concise, eye-catching headlines and copy on beauty and healthcare topics.
- Created, edited, and optimized approximately 3000 words of evergreen content everyday to improve SEO ranking for specific keywords.
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Conducted simple keyword research and used SEO guidelines to increase web traffic, increasing web traffic 15%.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Developed content for press releases and newsletters to promote products and services.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Created monthly Excel spreadsheets to manage client projects and deadlines.
SEO Content Writer
All Cool Webs
Lahore
10.2020 - 04.2023
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Repurposed and optimized existing content for use in different mediums.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Performed keyword research to optimize content for SEO.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Utilized feedback from clients and colleagues to improve content quality.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for digital media.
Research Analyst
Cloud Innovators Solution
Karachi
09.2019 - 01.2020
- Implemented quality control protocols to enhance accuracy of data and research results.
- Developed survey instruments and designed experiments to test hypotheses and measure outcomes.
- Analyzed statistical data using both modern and traditional methods.
- Prepared detailed reports summarizing research findings and recommendations for further action.
- Stayed up-to-date with industry trends and developments to conduct relevant and valuable research.
- Interpreted data and made recommendations from findings.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Wrote engaging and successful marketing, advertising, and website copy.
Education
Bachelor of Science - Computational Finance
NED University of Engineering And Technology
Karachi, Pakistan 12.2015 - 12.2019
Skills
Expert in Microsoft Office
Strong communication skills
Editing and review
Proofreading
Additional Skills
∙ Expert in Microsoft Office (Word, PowerPoint, and Excel) WordPress, and Magento.
∙ Familiar with SEO tools (Yoast, SEMrush, and Accuranker)
Timeline
Ghost Writer/Sales and Business Development Professional
Riszq Inc.
04.2021 - Current
SEO Content Writer
All Cool Webs
10.2020 - 04.2023
Freelance Content Writer
Self-employed
02.2020 - Current
Research Analyst
Cloud Innovators Solution
09.2019 - 01.2020
Bachelor of Science - Computational Finance
NED University of Engineering And Technology
12.2015 - 12.2019