Summary
Overview
Work History
Education
Skills
Additional Skills
Timeline
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Alifia Adil

Freelance Content Writer
Karachi

Summary

Versatile Content Writer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 3-year history of superior performance in remote environments. Ready to explore, showcase expertise, and develop appealing content for new clients.

Overview

4
4
years of professional experience
4
4
years of post-secondary education

Work History

Ghost Writer/Sales and Business Development Professional

Riszq Inc.
Toronto, Ontario
04.2021 - Current
  • Delivered advice on content and social media strategies to bring in customers, improving social traffic by 10% in 6 months.
  • Wrote blogs and copy for social media marketing that combines traditional and new media with emerging technologies to help Riszq communicate with their markets ∙
  • Brainstorm, research, write and analyze topics for business and brand development ∙
  • Expanded the international reach of our business by writing emails sent out to prospects across 4 countries.
  • Write client profiles, internal and external promotional materials, direct mail, and advertising materials.
  • Worked as a ghostwriter for the book “Because You Can: Your Cybersecurity Career"

Freelance Content Writer

Self-employed
Karachi
02.2020 - Current
  • Created concise, eye-catching headlines and copy on beauty and healthcare topics.
  • Created, edited, and optimized approximately 3000 words of evergreen content everyday to improve SEO ranking for specific keywords.
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Conducted simple keyword research and used SEO guidelines to increase web traffic, increasing web traffic 15%.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Developed content for press releases and newsletters to promote products and services.
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Created monthly Excel spreadsheets to manage client projects and deadlines.

SEO Content Writer

All Cool Webs
Lahore
10.2020 - 04.2023
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Repurposed and optimized existing content for use in different mediums.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Performed keyword research to optimize content for SEO.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Worked with teams of designers, editors and marketers to create content for client campaigns.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Created content strategies for digital media.

Research Analyst

Cloud Innovators Solution
Karachi
09.2019 - 01.2020
  • Implemented quality control protocols to enhance accuracy of data and research results.
  • Developed survey instruments and designed experiments to test hypotheses and measure outcomes.
  • Analyzed statistical data using both modern and traditional methods.
  • Prepared detailed reports summarizing research findings and recommendations for further action.
  • Stayed up-to-date with industry trends and developments to conduct relevant and valuable research.
  • Interpreted data and made recommendations from findings.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Wrote engaging and successful marketing, advertising, and website copy.

Education

Bachelor of Science - Computational Finance

NED University of Engineering And Technology
Karachi, Pakistan
12.2015 - 12.2019

Skills

    Expert in Microsoft Office

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Additional Skills

∙ Expert in Microsoft Office (Word, PowerPoint, and Excel) WordPress, and Magento.
∙ Familiar with SEO tools (Yoast, SEMrush, and Accuranker)

Timeline

Ghost Writer/Sales and Business Development Professional

Riszq Inc.
04.2021 - Current

SEO Content Writer

All Cool Webs
10.2020 - 04.2023

Freelance Content Writer

Self-employed
02.2020 - Current

Research Analyst

Cloud Innovators Solution
09.2019 - 01.2020

Bachelor of Science - Computational Finance

NED University of Engineering And Technology
12.2015 - 12.2019

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Alifia AdilFreelance Content Writer