Ali Swati

• Headed content team and directed marketing department, ensuring project execution aligned with organizational objectives
• Developed comprehensive project plans, timelines, and budgets to monitor progress and guide execution
• Managed project resources, optimizing team performance and achieving project outcomes through effective personnel allocation
• Oversaw creation and implementation of content strategies and marketing campaigns, enhancing brand visibility and meeting business objectives
• Created a collaborative work environment by providing leadership, guidance, and mentorship, promoting team growth and project success
• Maintained accurate project documentation, including plans, status reports, and post-project evaluations, ensuring thorough reporting and analysis

• Developed and implemented a high-impact marketing strategy and provided services to marketing services to different corporate companies including social media marketing, billboards, TV commercials, Events, utilizing metrics to generate leads, increase sales, and monitor success throughout the campaigns.

Red Sun Associates (Pvt) Ltd (Real Estate Builders)

• Created and implemented social media strategies to generate leads.

• Developed TVCs, billboard campaigns, and newspaper campaigns.

National Incubation Centre (Creative Agency)

• Spearheaded video campaigns, testimonials, event coverage and execution, and provided startup mentorship on advertising and marketing.

ICRC (International Committee of the Red Cross)

• Brainstormed a new strategy to create awareness for the healthcare project campaign through social media marketing, billboards, DVCs, TVCs, and radio campaigns.

• Spearheaded the "Bharosa Karain" campaign with the slogan "Bharosa Karain, Kyunki Yeh Zindagi Aur Maut Ka Sawal Hai" across all marketing platforms.

Fazal Steel (Pvt) Ltd.

• Created and assisted with marketing plans.

• Developed brand strategies and generated leads across all digital platforms.

Provided marketing solutions to various corporate clients, including:

• East West Market (US Brand)

• Opulent Hotel.

• Mobilink Microfinance Bank.

• Clean and Green

• RAAS Railway

• Humming Bird Hotel

• Layesha Cosmetics

• Yoyo Land Adventure Park

• 99 Marketing

• Winston Mall and Residencia

• Gulf Alliance and Builders

• Consulted on branding and digital marketing projects, managing overall project branding.
• Developed and executed comprehensive digital marketing strategies.
• Created engaging content for various digital platforms.
• Generated and converted leads through targeted marketing efforts.
• Branded and marketed eCommerce stores to enhance online presence.
• Designed and executed effective sales funnels to boost conversions.

• Created and strategized Awaami brand with "Kuch Naya Kar" tagline
• Managed business plan, branding, company strategy, content development, and distribution
• Grew Facebook followers to 400,000 and Instagram to 30,000
• Developed strategies for business development and expansion
• Implemented marketing campaigns to increase brand awareness
• Built corporate relationships and expanded brand using digital platforms
• Supervised team across all departments, approved budgets, and conducted due diligence

• Supervised and lead; Design, Development & Management of Retail Stations Project i.e. Brand Management, Signage & Graphical works.
• Network Planning; Identification, evaluation and selection of New Retail stations and Conversion Sites.
• For Retail stations and Conversion site, responsible for Traffic count report, Trade area analysis, Survey Report, Site business need report, Site business plan report, Estimates, Feasibility, Budgeting, Design budget, project monitoring and progress report.
• Selected, Evaluated, Assessed & Monitored Vendors.
• Developed & Implemented Quality Control Program; this includes, site inspection for compliance with Contract Documents.
• Budgeting; Site Feasibilities and Assessment.
• Liaison with Government, Regulatory Bodies & Private entities regarding Retail Outlets i.e. OGRA, HDIP, Explosives, NHA, FHA & Local Government.
• Contractor’s evaluation, induction and scrutiny.
• Efficiently manage the cost for new projects, installation of Equipment and commissioning of new sites.
• To conduct meetings with site’s staff in order to operate different equipment with safety.

• Responsible for 22 commissioned site in the region. (Lahore, Kasur, Okara, Nankana). 40 under construction and 18 Pipeline projects.
• Responsible for Retail development in the region (Lahore, Kasur, Okara, Nankana).
• Responsible for Exploration / surveying potential sites for retail outlets.
• Looked after the general administration/ housekeeping of already commissioned Petrol Pumps.
• Worked on feasibility of Petrol Pumps, Survey Report, Trade Area Analysis, and Site Business Plan.
• Achieving the fuel targets, manage sales of HSD/PMG & Lube across 22 operational outlets in the region.
• New Retail Development, conversion of CNG station & OMC sites and applied DCO NOC, Explosive License, Lease agreement and other legal Agreements.
• Responsible for maintenance of commissioned sites.
• Meeting with new Dealers & negotiating for the best package.
• Handle Legal Documentation & Making feasibility of new retail outlets reporting to Regional Sales Manager.
• Liaison with Government, Regulatory Bodies & Private entities regarding Retail Outlets i.e. OGRA, HDIP, Explosives, NHA, FHA & Local Government.

• Developed a Retail Development Policy for Outreach Petroleum to optimize operations and enhance customer experience.
• Prepared a detailed Business Plan, including market analysis, financial projections, and strategic growth initiatives.
• Created a Project Charter for key initiatives, defining objectives, scope, and deliverables.
• Designed an annual Marketing Plan with targeted campaigns and promotional strategies to boost brand visibility.
• Executed Marketing Plans, coordinating with cross-functional teams to implement strategies and monitor performance.

• Planned IT and website projects, including defining scope, activity planning and sequencing, and resource allocation.
• Utilized MS Project 2010 to organize tasks, manage workforce, control costs, and oversee time management.
• Estimated project costs and developed comprehensive budgets.
• Estimated project timelines and created detailed schedules.
• Defined roles and responsibilities for team members.
• Monitored and controlled project progress.
• Prepared detailed project reports and documentation.