Ali Raza
LAHORE
Summary
Results-oriented Business Management Professional with expertise in administrative and operations management, sales and marketing, and team leadership. Skilled in building high-performing teams, managing resources, and fostering client and supplier relationships. Experience in budgeting, procurement, event execution, and strategic planning to drive operational efficiency and achieve business objectives.
Overview
20
20
years of professional experience
Work History
Managing Director
Infostack Tech
LAHORE, Pakistan
12.2020 - Current
- Provided strategic and operational leadership for technology services company, overseeing business strategy, financial management, operations, team leadership, client relationships, and software solution delivery. Led initiatives to drive sustainable growth, optimise resources, strengthen client partnerships, and uphold high standards of service and product quality. Built and empowered cross-functional teams, identified new business opportunities, managed organisational risks, and ensured effective governance and compliance. Represented company in industry forums and technology events, enhancing its positioning as a trusted provider of innovative software development and technology solutions.
- Developed successful strategies and policies, meeting organisational needs and implementing improvements.
- Cultivated a positive business culture by promoting performance optimisation strategies and setting clear goals.
- Ensured the organisation adhered to all relevant regulations and internal policies through regular audits and updates.
Administrative Manager
Rukin Al Danah Food Stuff Trading LLC, UAE
Sharjah, United Arab Emirates
09.2014 - 12.2020
- Oversaw day-to-day administrative and business operations for UAE-based food stuff trading company, coordinating administration, procurement, finance, sales, human resources, logistics, and customer relations to ensure seamless operations. Coordinated local and international procurement, import/export activities, supplier negotiations, inventory, and supply-chain operations, with a focus on operational efficiency and cost control. Supported the wholesale distribution of FMCG and food commodities, including rice, sugar, edible oils, pulses, and spices. Implemented administrative procedures and business processes, managed budgeting and cash flow, and supported recruitment and employee performance management to enhance operational effectiveness. Cultivated relationships with customers, suppliers, and business partners while ensuring compliance with UAE regulations and company policies, contributing to a reliable business network.
- Managed office administrative tasks, including filing, data entry, and document preparation, to support overall operational efficiency.
- Monitored staff performance and developed improvement plans.
- Handled confidential documents with discretion, maintaining the integrity and security of sensitive information.
Regional Manager
Evernew Solutions
Multan, Pakistan
01.2011 - 06.2013
- Led regional BTL marketing operations and brand activation programs for Procter & Gamble (P&G), managing large-scale campaigns across multiple territories and executing initiatives for leading consumer brands including Safeguard, Pampers, Always, Ariel, Head & Shoulders, Pantene, and Gillette. Managed cross-functional teams, regional budgets, logistics, resource allocation, and field operations, ensuring timely and high-quality campaign delivery aligned with strategic objectives. Recruited, trained, and supervised area managers, supervisors, and field teams while maintaining strong coordination with P&G stakeholders and internal departments. Prepared operational and performance reports, monitored campaign effectiveness, and ensured compliance with client requirements and company policies across multiple concurrent projects.
- Facilitated regular team meetings to communicate targets, strategies, and company updates.
- Reviewed reports, recommendations and requests from subordinate leadership.
- Developed and executed training sessions for staff development, improving team skills and morale.
Area Manager
Vision Direct Marketing
Multan, Pakistan
02.2007 - 12.2010
- Managed BTL marketing operations and brand activation campaigns for Procter & Gamble (P&G) across multiple regions, overseeing execution for leading brands including Safeguard, Pampers, Always, Ariel, Head & Shoulders, Pantene, and Gillette. Led field teams in campaign planning, execution, monitoring, and reporting, achieving client objectives and quality standards. Recruited, trained, and supervised field personnel, managed regional budgets and expenses, coordinated vendors and logistics, and monitored operational performance. Communicated effectively with P&G stakeholders and internal teams to ensure timely campaign delivery and compliance with client and company requirements.
- Encouraged sales team members to enhance their sales strategies by implementing competitions and providing tailored coaching sessions.
- Evaluated employee performance, identifying high potentials for leadership roles and succession planning.
- Created and sustained a positive and professional workplace atmosphere, fostering collaboration among staff and enhancing customer satisfaction.
Education
Master of Arts - Political Science
Islamia Univeristy Bahawalpur
Bahawalpur, PB01-2007
Bachelor of Arts - Bachelor of Economics
Islamia Univeristy Bahawalpur
Bahawalpur, PB01-2007
Skills
- Operations Management
- Financial oversight
- Executive Management
- Business administration
- Business development
- Sales Management
- Sales performance management
- Client relationship management
- Logistics Management
- Import Export
- International Trade
- Purchasing
- Inventory Management
- Risk management
- Project management
- Marketing Strategy
- Marketing
- Digital marketing strategies
- Brand management
- Brand positioning
- Campaign management
- Market analysis
- Sales strategy development
- Revenue growth
- Budget forecasting
- Geographic Operations Oversight
- Negotiation
- Employee performance management
- Team Leadership
- Team development
- Team building
- Leadership excellence
- Results orientation
- Strategic planning
- Business process improvement
- Strategic visioning
- Continuous Learning
- Decision-making authority
- Negotiation
- Talent development
- Senior-Level collaboration
- Organisational awareness
- Executive communication
- Customer Service
- People Management
- Administrative Management
- Results orientation
- Organisational awareness
- Brand positioning
- Strategic consultancy
- Brand management
- Digital marketing strategies
- IT infrastructure oversight
- Customer Service
- Campaign management
Timeline
Managing Director
Infostack Tech
12.2020 - Current
Administrative Manager
Rukin Al Danah Food Stuff Trading LLC, UAE
09.2014 - 12.2020
Regional Manager
Evernew Solutions
01.2011 - 06.2013
Area Manager
Vision Direct Marketing
02.2007 - 12.2010
Master of Arts - Political Science
Islamia Univeristy Bahawalpur
Bachelor of Arts - Bachelor of Economics
Islamia Univeristy Bahawalpur