Ali Abbas

Assistant Professor with 4 years of experience successfully contributing to Entrepreneurship and Social Entrepreneurship curriculum development and delivery.

Driven to contribute to program outcomes by facilitating engagement and supporting learning objectives. Enthusiastic professional with background in academic advisement. Innovative Assistant Professor bringing proven success in implementing technology-based curriculum delivery and assessment tools. Passionate about fostering academic development and success for every student.

• Qualitative Research and Data Analysis using Nvivo., 01/10/2024, Hailey College of Commerce, University of the Punjab, New Campus, Lahore
• Quantitative Techniques: Random Sampling Methods, 2019, University Utara Malaysia
• Paper presented in research conference (international conference of business management), 2018, Malaysia
• SPSS and Smart PLS, 2017, University Utara Malaysia
• CONFRENCE ON BUSINESS MANAGEMENT RESEARCH (CBMR) DISCOVER UUM, 2016

• Impact of Agricultural Entrepreneurial Factors on the Agricultural labor of Pakistan
• Finding the factors for increase in FDI in Pakistan a thematic analysis using NVIVO

• Women Entrepreneurship Culture in Pakistan
• Entrepreneurial Orientation and Agricultural Entrepreneurship
• E-commerce Adoption
• Small and Medium Enterprises of Pakistan
• Agricultural Entrepreneurship in Pakistan

• Moderating effects of Dynamic business environment on the relationship of Entrepreneurial Orientation and Financial Performance of SMEs, Abbas, A., Abdullah, S. H., & Saad, R. M., 2020, Asian Journal of Multidisciplinary Studies, 8(4), 97-107
• Affecting Factors to Intentions to Adoption of E-Commerce Technologies in SMEs of Pakistan, Abbas, A., Abdullah, S. H., & Saad, R. M., 2018, The Journal of Social Sciences Research, 147-155
• Impact of Brand Image, Brand Trust and Advertisement on Consumer Loyalty & Consumer Buying Behavior, Naveed, H., Nisar, Q., Ali, W., Arshad, S., & Abbas, A., 2017, European Academic Research, IV (10), 8496-8518
• Does celebrity endorsement influence the consumer purchase intentions & corporate image? Mediating role of advertising appeal, Ghaffar, S., Rashid, A., Nisa, Q. A., Rehman, S. U., & s., 2017, Conference of Business Management, 1-11

• Dr. Sahadah binti Haji Abdullah, Associate professor, School of Business, University Utara Malaysia, Malaysia, sahadah@uum.edu.my, syahadah75@yahoo.com
• Dr. Saima Batool, Associate professor, NUR International University (NIU) Lahore, Pakistan, Saima.Batool@niu.edu.pk

Qualitative Analysis using NVivo