ALI AAKASH
Trade Marketing Executive
Rawalpindi
Summary
Developed marketing strategies and executed campaigns in fast-paced environment. Skilled in market analysis, brand development, and cross-functional team collaboration. Seeking to transition into new field where strategic thinking and data-driven decision-making contribute to organizational success.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Trade Marketing Executive
Continental Biscuits Limited
02.2024 - Current
- In field liaison with Regional Managers, to ensure effective implementation of brands big bets throughout the sub region
- Provided valuable input during new product development stages, ensuring alignment with target consumers'' preferences and needs.
- Conducted comprehensive market research to gain insights into consumer behaviors and competitor activities, informing strategic decisions.
- Managed a portfolio of key accounts, ensuring high levels of customer satisfaction through proactive relationship building.
- Increased brand awareness by developing strategic trade marketing plans and executing promotional campaigns.
- Enhanced product visibility by negotiating prime shelf placements and creating eye-catching in-store displays.
TSM- Modern Trade
National Foods Limited
03.2023 - 02.2024
- Grow and evolve existing customers and create new business opportunities through strategic selling, influencing and skillful negotiation
- Boosted sales performance by developing strategic relationships with key accounts and implementing effective promotional programs.
- Developed tailored solutions for individual client needs, resulting in improved customer retention rates.
- Conducted regular market research to stay informed of industry trends and competitor activities, informing strategic decision-making processes.
- Evaluated the effectiveness of ongoing promotions using data-driven insights, informing future campaign planning efforts.
Management Trainee (Sales F&B)
Nestlé
11.2021 - 01.2022
- As Management Trainee F & B Sales for a year in which I worked with sound professional on key strategic projects in Supply chain- Sheikhupura
- Project: ZERO WASTE/ COSTUMER CENTICITY
- Analyzed major factors triggering costumer abnormalities in Key Accounts and did a feasibility analysis of implementing Palletized shipment
Management Trainee (Sales F&B)
Nestlé
02.2022 - 04.2022
- Project: MP Chocolate Cream LAUNCH
- Launched a new product into market and worked on creating brand awareness in the market through digital media & wet sampling drives at top 30 LMT across Karachi, Lahore & Islamabad
Electrical Engineer Intern
D G Khan Cement Industry
07.2018 - 08.2018
- Examined installations and observed operations to ensure conformance to design and equipment speciation
- Investigating and implementing new manufacturing processes and technology
Education
MBA - Marketing & Sales
Institute of Business Administration
Karachi 08.2019 - 05.2021
Bachelor of Science - Electrical Engineering
COMSATS
Islamabad 07.2014 - 01.2019
Skills
Key account management
Consumer insights
Point-of-sale materials
Teamwork and collaboration
Microsoft office
Problem-solving
Timeline
Trade Marketing Executive
Continental Biscuits Limited
02.2024 - Current
TSM- Modern Trade
National Foods Limited
03.2023 - 02.2024
Management Trainee (Sales F&B)
Nestlé
02.2022 - 04.2022
Management Trainee (Sales F&B)
Nestlé
11.2021 - 01.2022
MBA - Marketing & Sales
Institute of Business Administration
08.2019 - 05.2021
Electrical Engineer Intern
D G Khan Cement Industry
07.2018 - 08.2018
Bachelor of Science - Electrical Engineering
COMSATS
07.2014 - 01.2019
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