Aleem Aslam
88-B, Punjab Cooperative Housing Society, Ghazi Road, Lahore
Summary
Accomplished professional with 20+ years in operations, rental equipment, and asset management, sales, and marketing, including over a decade in management roles within leading companies in Pakistan's equipment sector. Expertise in decision-making for equipment specifications, procurement, and disposal in construction. Proven track record of collaborating with stakeholders to enhance business revenue, achieving equipment availability rates exceeding 95% through effective reporting and maintenance strategies. Established a successful Generator Rental Business in the Northern region at RA Engineering, demonstrating strong negotiation skills and problem-solving capabilities.
Overview
23
23
years of professional experience
Work History
General Manager North
R.A. Engineering & Services (PVT) LIMITED
05.2022 - Current
- Oversaw business affairs across product support, services, sales, and administration.
- Developed and refined comprehensive product support strategy for Rolls Royce MTU gas and diesel generating sets.
- Led team in delivering world-class customer support with prompt issue resolution.
- Maintained in-depth knowledge of MTU systems to provide effective technical guidance.
- Recruited and mentored high-performing product support team to exceed customer expectations.
- Managed parts inventory and service operations to ensure component availability and timely delivery.
- Executed training programs to keep product support team informed on developments and best practices.
- Developed and managed budget for product support department to enhance operational efficiency.
Senior Manager
ORIENT ENERGY SYSTEMS (PVT) LIMITED
03.2021 - 05.2022
- Executed sales of services and parts for Jenbacher and Waukesha gas generating sets.
- Achieved high service standards, enhancing customer satisfaction.
- Fostered long-term relationships with key regional clients.
- Participated in budget preparation and forecasting for service and parts needs.
- Coordinated cross-divisional collaboration to promote product cross-selling opportunities.
- Prepared sales trend reports to support management decision-making.
- Implemented company policies, ensuring compliance within regional operations.
Senior Manager Sales (North)
ORIENT RENTAL MODARABA
08.2019 - 02.2021
- Heading Sales team to execute sales and marketing for business development in North Region.
- Ensuring to achieve high service standards towards its customers.
- Creating high quality, long term relationship with valued clients in the region.
- Participating in preparation of budget and purchase plan for generating sets in the region.
- Ensuring smooth coordination between different divisions to promote cross selling of respective products in the industry.
- Preparing reports elucidating sales and trends for better decision making to higher management.
- Implementing company policies to conduct business in the region.
Sr. Manager Operations & Services
ORIENT ENERGY SYSTEMS (PVT) LIMITED
01.2012 - 07.2019
- Streamlined operations and services, ensuring satisfaction among all stakeholders.
- Implemented compliance with corporate and HR policies throughout the department.
- Developed efficient communication and reporting systems to enhance productivity.
- Planned services that effectively lowered maintenance costs.
- Facilitated process improvements to promote smooth departmental operations.
- Recommended strategies for equipment disposal based on operational needs.
- Encouraged career development in service and operations teams through focused initiatives.
- Created an environment conducive to growth by offering training sessions in soft skills and technical areas.
Regional Manager Rental (North)
R.A. ENGINEERING & SERVICES (PVT) LIMITED
01.2010 - 01.2012
- Directed sales and marketing initiatives for business development in North Region.
- Monitored operations of rental generating sets, guiding Operations & Services team.
- Achieved high service standards to enhance customer satisfaction.
- Developed strong, long-term relationships with valued clients in the region.
- Hired, trained, and developed staff, focusing on operational excellence.
- Participated in budget preparation and purchasing plans for generating sets.
- Coordinated inter-divisional efforts to promote cross-selling opportunities.
- Prepared reports analyzing sales trends to support strategic decision-making.
Manager Equipment & Plant
DESCON ENGINEERING LIMITED
01.2008 - 01.2010
- Led equipment planning and deployment to improve site efficiency and utilization.
- Oversaw plant operations and implemented preventive maintenance programs.
- Audited spare parts inventory to maintain compliance and readiness.
- Built strong relationships with international rental equipment suppliers.
- Advised Commercial team on equipment acquisitions for key projects.
- Reviewed rental data quarterly to support procurement decisions.
- Updated Proposal team on equipment status and cost estimates.
- Assessed equipment performance across sites for annual reviews.
Sr. Account Manager
ORIX LEASING PAKISTAN LIMITED
01.2003 - 01.2008
- Marketed operating lease products (generators, vehicles) to corporate and industrial sectors.
- Supported business development activities with the team leader.
- Managed key accounts and strengthened customer relationships across product lines.
- Coordinated with stakeholders and asset managers for marketing initiatives.
- Conducted research on equipment rental, focusing on mobile cranes and access equipment.
- Developed rental feasibility models to assess project viability.
- Provided marketing support through trend analysis, proposals, competitor insights, and customer feedback.
- Prepared credit evaluation reports for lease approvals.
Education
Master of Business Administration - Marketing
University of The Punjab
Lahore06-2008
MS Computer Science - Computer Science, Networks & Distributed Systems
Lahore University of Management Sciences
Lahore06-2003
BSc. Engineering - Mining
University of Engineering And Technology
Lahore06-2000
Skills
- Supervision skills
- Marketing research analysis
- Business communication
- Corporate image projection
- Personal development
- Time management strategies
- Business planning
- Cooperative communication techniques
- Personal branding
- Positive mindset cultivation
Awards
- Graduated the B.Sc Mining Engineering with distinction (2nd Position)
- Baluchistan Government Scholarship For all Four Years in Engineering
References
- Khalid, Naseer, General Manager, 0301-8268915, Orient Energy Systems (Pvt) Ltd
- Irfan, Ahmed, Chief Executive Officer, 0300-8426364, Primus Leasing Limited
Timeline
General Manager North
R.A. Engineering & Services (PVT) LIMITED
05.2022 - Current
Senior Manager
ORIENT ENERGY SYSTEMS (PVT) LIMITED
03.2021 - 05.2022
Senior Manager Sales (North)
ORIENT RENTAL MODARABA
08.2019 - 02.2021
Sr. Manager Operations & Services
ORIENT ENERGY SYSTEMS (PVT) LIMITED
01.2012 - 07.2019
Regional Manager Rental (North)
R.A. ENGINEERING & SERVICES (PVT) LIMITED
01.2010 - 01.2012
Manager Equipment & Plant
DESCON ENGINEERING LIMITED
01.2008 - 01.2010
Sr. Account Manager
ORIX LEASING PAKISTAN LIMITED
01.2003 - 01.2008
Master of Business Administration - Marketing
University of The Punjab
MS Computer Science - Computer Science, Networks & Distributed Systems
Lahore University of Management Sciences
BSc. Engineering - Mining
University of Engineering And Technology
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