Google Analytics 4
Akif Anver
Growth & Performance
Karachi
Summary
I have a proven history of driving business growth and enhancing performance. I excel at optimizing marketing operations, creating customer-centric strategies, and improving conversion rates. My expertise in growth management, data-driven decision-making, and CRO has consistently delivered outstanding results, including higher conversion rates, reduced churn, optimized CARC, and increased customer engagement.
Overview
5
5
years of professional experience
Work History
Data Analytics & CRO - Team Lead
Gaditek
09.2023 - Current
- Developing and executing conversion optimization strategies using qualitative and quantitative tools to drive growth and enhance conversion rates across multiple domains.
- Developed and implemented A/B and multivariate testing strategies, optimizing website conversion rates, enhancing user experience, and aligning with overall business goals.
- Applied A/B test learnings, achieving a 3% increase in CTA button clicks and a 1.23% increase in sale conversion rates.
- Directed a team of 3 analysts to improve conversion rates by 25% within 6 months through rigorous user testing, leveraging tools like Google Analytics and Hotjar to gather insights and optimize landing pages effectively.
- Achieved a 20% increase in conversion rates over six months by integrating SEMrush for comprehensive keyword research and competitor analysis, leading to refined SEO strategies and enhanced targeting techniques.
Growth & Performance - Lead
Foodpanda - Delivery Hero
01.2022 - 08.2023
- Responsible for creating Delivery Fee strategies and ensured all DF regional targets successfully met. Carried out detailed A/B tests in collaboration with the regional Pricing team.
- Developed a DF simulation model to forecast the potential impact of proposed mechanics, and identify the most optimal solutions. Increased DF revenue per order by 4x.
- Carry out reporting for all key teams to track business health and areas of improvement. Prepare weekly analysis reports for Senior Management to prepare action plans accordingly.
- Developed, maintained, and updated comprehensive project plans from initial idea to launch and growth to ensure activation and successful launches of 39 Dark Stores in Karachi, Lahore & Islamabad.
- Developed a robust reporting system that tracked key performance indicators (KPIs) across 50+ dark store locations, resulting in a 12% improvement in operational efficiency within six months by leveraging data analytics tools such as Tableau and SQL.
Growth & Performance - Specialist
Foodpanda, Delivery Hero
03.2021 - 01.2022
- Optimized FE experience and on-app customer funnel. Collaborated with the marketing team to create gamification and engagement-driven campaigns increasing monthly orders with 12% and app traffic by 1.47x.
- Carried out a detailed search enhancement project to optimize the App Search funnel. Increased Search Add-To-Cart by 11.3%, conversion rate by 3.5%.
- Carried out stringent research and competitor analysis to identify white spaces and areas of improvement for New Verticals. Carried out monthly debriefs, and prepared competition handbook.
- Led the project to decrease competitor's share of the market.
Digital Marketing Strategist
Idream Entertainment
05.2019 - 02.2021
- Analyzed audience engagement metrics and social media sentiment, leveraging data to inform strategic content adjustments, which resulted in a 15% increase in viewer retention.
- Collaborated with marketing and distribution teams to develop tailored content strategies for specific channels, optimizing formats and durations to drive a 10% increase in overall engagement and an 8% growth in conversion rates.
- Implemented performance tracking systems to measure and enhance content strategy effectiveness, resulting in a 7% improvement in campaign outcomes and a 5% reduction in churn rate.
- Formulated and executed targeted campaigns to boost brand visibility and audience growth, successfully achieving a 20% increase in audience reach.
Education
BBA - Sales And Marketing Education
SZABIST
Karachi 04.2001 -
Skills
SEO
Additional Information
Business Owner
Social Hub Cafe & Restaurant
2018-09 - 2024-04
Digital Marketing Associate
Ice Pop Co.
2017-07 - 2019-04
Business Development Executive
HomeShopping.pk
2016-08 - 2017-06
Software
MS Excel
Looker Studio
SQL
Timeline
Data Analytics & CRO - Team Lead
Gaditek
09.2023 - Current
Growth & Performance - Lead
Foodpanda - Delivery Hero
01.2022 - 08.2023
Growth & Performance - Specialist
Foodpanda, Delivery Hero
03.2021 - 01.2022
Digital Marketing Strategist
Idream Entertainment
05.2019 - 02.2021
BBA - Sales And Marketing Education
SZABIST
04.2001 -
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