Summary
Work History
Education
Skills
Certification
Aizaz Shahid

Aizaz Shahid

SEO Specialist
Lahore

Summary

I am a highly motivated and results-driven SEO Manager with 3 years of experience in managing organic search strategy. I have a proven track record of improving website rankings, traffic, and conversion rates in an e-commerce, I am adept in data analysis and forecasting, with hands-on experience in Google Analytics and Search Console. I am familiar with a range of SEO tools such as ahrefs, SEMRush, and ScreamingFrog. I have strong analytical and problem-solving skills, with a deep understanding of the consumer funnel and revenue streams.

Work History

Individual SEO Freelancer

Fiver/Upwork
10.2020 - Current
  • Conducted keyword research, content audits, and competitor analysis to inform SEO strategies.
  • Analyzed performance ranking data and crawl logs to provide recommendations to team members
  • Conducted keyword research, technical audits, content audits, and competitor analysis to discover new SEO opportunities
  • Optimized on-page elements throughout the site, including navigation, internal links, title tags, meta descriptions, and H1 headers
  • Maintained up-to-date knowledge of SEO best practices and acted as an evangelist and trainer for internal stakeholders on SEO trends, tools, and tactics
  • Tracked and reported on overall natural search performance and initiatives
  • Conducted SEO audits and optimized existing content to improve natural search ranking
  • Collaborated with content and editorial teams to ensure SEO alignment
  • Partnered with web developers to conduct SEO QA before pages launch
  • Analyzed on-page, off-page, and technical factors of the site and provided recommendations to improve its overall
  • Increased visibility and knowledge of SEO within the global organization, including preparing and presenting SEO best practices and helping define SEO as a KPI for all relevant teams
  • zConducted market research and analysis to inform marketing strategies.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Freelance SEO Specialist/Expert Client Advisor

Magicwithwp
03.2022 - Current
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Monitored and analyzed marketing performance metrics to measure campaign effectiveness.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Created content strategies for digital media.
  • Devised effective link-building campaigns to increase website authority and visibility.

Education

Matriculation (SSC) - Biology

Govt.Comprehensive Higher Secondary School Gujjar
01.2017 - 08.2018

DAE - Electrical Engineering

Pak Poly Technique Institute Lahore
01.2019 - 01.2021

Bachelor of Science - Computer Science

Government College of Science
01.2021 - Current

Skills

SEO Strategy

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Certification

SEO Certified Hubspot Academy

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Aizaz ShahidSEO Specialist