Aizaz Shahid
SEO Specialist
Lahore
Summary
I am a highly motivated and results-driven SEO Manager with 3 years of experience in managing organic search strategy. I have a proven track record of improving website rankings, traffic, and conversion rates in an e-commerce, I am adept in data analysis and forecasting, with hands-on experience in Google Analytics and Search Console. I am familiar with a range of SEO tools such as ahrefs, SEMRush, and ScreamingFrog. I have strong analytical and problem-solving skills, with a deep understanding of the consumer funnel and revenue streams.
Work History
Individual SEO Freelancer
Fiver/Upwork
10.2020 - Current
- Conducted keyword research, content audits, and competitor analysis to inform SEO strategies.
- Analyzed performance ranking data and crawl logs to provide recommendations to team members
- Conducted keyword research, technical audits, content audits, and competitor analysis to discover new SEO opportunities
- Optimized on-page elements throughout the site, including navigation, internal links, title tags, meta descriptions, and H1 headers
- Maintained up-to-date knowledge of SEO best practices and acted as an evangelist and trainer for internal stakeholders on SEO trends, tools, and tactics
- Tracked and reported on overall natural search performance and initiatives
- Conducted SEO audits and optimized existing content to improve natural search ranking
- Collaborated with content and editorial teams to ensure SEO alignment
- Partnered with web developers to conduct SEO QA before pages launch
- Analyzed on-page, off-page, and technical factors of the site and provided recommendations to improve its overall
- Increased visibility and knowledge of SEO within the global organization, including preparing and presenting SEO best practices and helping define SEO as a KPI for all relevant teams
- zConducted market research and analysis to inform marketing strategies.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated leadership skills in managing projects from concept to completion.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Freelance SEO Specialist/Expert Client Advisor
Magicwithwp
03.2022 - Current
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Monitored and analyzed marketing performance metrics to measure campaign effectiveness.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Created content strategies for digital media.
- Devised effective link-building campaigns to increase website authority and visibility.
Education
Matriculation (SSC) - Biology
01.2017 - 08.2018
DAE - Electrical Engineering
01.2019 - 01.2021
Bachelor of Science - Computer Science
01.2021 - Current
Skills
SEO Strategy
Link Building
Keyword Resarch (On Page SEO)
Content Creation
Local SEO
HTML/CSS
Google Analytics Audit
Technical SEO
Analytics and Reporting
Competitor Analysis
SEO Audits and KPI Measure
Link Building
Customer/Client relations
Client collaboration
Certification
SEO Certified Hubspot Academy