AIZA HASNAIN
476 Street 32, XX Dha Phase 3
Summary
Influencer Marketing Executive skilled in creating impactful campaigns, managing influencer partnerships, and driving brand engagement. Known for strategic, data-driven approaches that maximize ROI and elevate brand visibility,Bringing a strategic, results-focused approach to influencer partnerships, I drive brand growth and amplify engagement to deliver measurable impact
Overview
4
4
years of professional experience
Work History
Influencer Marketing Executive
Brand Spectrum Pvt Ltd
Lahore, Pakistan
09.2024 - Current
- Developed and executed influencer marketing campaigns that increased brand awareness.
- Researched industry trends, competitor activities, and best practices in influencer marketing.
- Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
- Monitored online conversations related to the brand and its products and services.
- Identified new opportunities for collaborations with influencers to increase the visibility of the brand.
- Analyzed data from campaigns to identify areas of improvement or optimization.
- Managed budgeting for influencer marketing initiatives while staying within allocated funds.
- Provided support throughout the production process for sponsored content projects.
- Drafted creative briefs outlining objectives and expectations for each collaboration project.
- Negotiated contracts with influencers to ensure fair compensation for their work on behalf of the company.
- Collaborated closely with internal teams to maximize impact of influencer campaigns.
Teaching Assistant
Forman Christian College, University
Lahore, Pakistan
02.2024 - 08.2024
- Assisted teachers in creating lesson plans and providing instructional materials.
- Graded assignments, tests and papers according to teacher instructions.
- Facilitated small group instruction sessions on various topics.
- Instructed students individually or in groups to reinforce learning concepts.
- Encouraged students to take an active role in their own learning process.
- Participated in professional development workshops related to teaching techniques.
Young Entrepreneurial Society
Forman Christian College, University
Lahore, Pakistan
03.2021 - 02.2022
- Spearheaded the social media presence for the Young Entrepreneurial Society at Forman Christian College University, promoting events and initiatives to foster a thriving entrepreneurial community.
- Increased follower engagement by implementing targeted content strategies, including event promotions, success stories, and thought leadership posts.
- Built and nurtured an online community by actively engaging with followers and responding to inquiries, contributing to a 40% growth in membership.
- Developed and executed campaigns highlighting the entrepreneurial spirit of FCCU students, showcasing their achievements, and fostering a positive organizational image.
- Collaborated with student leaders and external partners to create content aligned with the society's mission and objectives.
Education
Bachelor of Science - Bachelor's in Psychology
FORMAN CHRISTIAN UNIVERSITY
Lahore07-2024
Skills
- Content Development
- Content strategies
- Video Production
- Influencer partnerships
- Client Engagement
- Copywriting
- Analytics reporting
- Content writing
- Promotional Campaigns
- Content Creation
- Campaign Management
Accomplishments
Gold Medalist in Bachelor’s of Psychology
Timeline
Influencer Marketing Executive
Brand Spectrum Pvt Ltd
09.2024 - Current
Teaching Assistant
Forman Christian College, University
02.2024 - 08.2024
Young Entrepreneurial Society
Forman Christian College, University
03.2021 - 02.2022
Bachelor of Science - Bachelor's in Psychology
FORMAN CHRISTIAN UNIVERSITY
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