AHTESHAM GHAFOOR
Amazon Brand Manager | PPC Expert | Graphics Designer
Summary
Professional advertising expert equipped to drive impactful PPC campaigns. Proven track record in optimizing ad performance, managing budgets, and leveraging analytics for strategic decisions. Strong focus on team collaboration and enhancing results, adaptable to changing needs. Skilled in keyword analysis, bid management, and A/B testing, with results-driven mindset that aligns with organizational goals.
Overview
6
6
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Amazon PPC Manager & Graphics Designer
RemoteVA
08.2024 - 07.2025
- Managed Advertising Campaigns : Successfully handled eight diversebrand's on Amazon, overseeing a monthly ad spend of $100, 000 to optimize ROI and drive revenue growth.
- Creative Content Development : Designed high-quality listing images, A+ Content, and promotional videos to enhance product visibility and boost conversions.
- Strategic Account Management : Developed and executed data-driven strategies tailored to each brand's goals, ensuring consistent growth and improved KPIs
- Amazon PPC Expertise : Monitored and optimized Amazon advertising campaigns, effectively managing ACOS and maximizing ROAS for multiple brands.
- Cross-Functional Collaboration : Coordinated with stakeholders and teams to align brand vision across product listings, advertising, and creative assets Data.
- Driven Insights : Leveraged analytical tools to identify trends, measure campaign success, and implement actionable improvements to drive performance.
- End to End Content Creation : Produced visually compelling and SEO optimized content, including lifestyle and product-focused imagery and videos, tailored for Amazon's marketplace.
- Multi-Brand Coordination : Demonstrated efficiency and organizational skills by managing creative and advertising efforts across multiple brands simultaneously.
- Collaborated with the SEO team to align PPC efforts with organic search strategies, maximizing overall online visibility.
- Boosted brand visibility by targeting high-intent keywords and creating engaging ads that resonated with potential customers.
- Analyzed and reported on campaign performance, providing actionable insights for future improvements.
- Conducted regular competitor analysis to stay ahead in the market and identify new opportunities.
- Managed budgets effectively, ensuring optimal allocation of funds across multiple campaigns.
Amazon Brand Manager
EcomXPRT
05.2021 - 07.2024
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Conducted research and analysis to determine brand positioning and messaging.
Ecommerce Specialist
Urtasker Inc.
11.2019 - 05.2021
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
- Conducted regular competitor analysis to stay informed of industry trends and maintain a competitive edge in the marketplace.
- Developed strategic partnerships with key vendors, expanding product offerings and securing favorable pricing terms.
- Maintained working knowledge of company products, services and promotions.
- Boosted online sales by implementing effective SEO strategies and optimizing product listings.
- Implemented A/B testing on website elements, improving user experience and increasing conversion rates.
Ecommerce Assistant
Dasktech
02.2019 - 11.2019
- Managed relationships with third-party vendors, ensuring timely delivery of products while maintaining profitability margins.
- Implemented inventory tracking system to ensure adequate stock levels were maintained at all times for efficient order fulfillment.
- Integrated photographs of merchandise into corporate e-commerce software.
- Monitored key performance indicators to measure success of online sales strategies and adjust them accordingly.
- Streamlined product catalog management for increased efficiency in inventory control.
- Optimized website performance with regular content updates and Search Engine Optimization techniques.
Education
BS IT - Information Technology
University of Central Punjab
Lahore, Punjab, Pakistan 04.2001 -
Skills
Brand strategy
Campaign Planning
Brand positioning
Internal Communications
Advertising expertise
Social Media Strategy
Advertising Management
B2B Sales
Creative Direction
Social Media Campaigns
Brand Development
Team Collaboration
Microsoft Office
Campaign Management
Marketing strategy
Certification
Amazon Sponsored Ads
Timeline
Amazon PPC Manager & Graphics Designer
RemoteVA
08.2024 - 07.2025
Amazon Sponsored Ads
08-2022
Amazon DSP Campaigns
08-2022
Facebook Marketing
07-2022
MAG SEO
03-2022
Amazon Brand Manager
EcomXPRT
05.2021 - 07.2024
Ecommerce Specialist
Urtasker Inc.
11.2019 - 05.2021
Ecommerce Assistant
Dasktech
02.2019 - 11.2019
BS IT - Information Technology
University of Central Punjab
04.2001 -